tl;dr but no, I don't admire that. Whether or not it was a deliberate strategy on their part, Sony trolls bring down the level of discussion on this forum and sometimes make it an unpleasant place to be. I'd rather everyone discussed the pros and cons of products, their desires and hopes, their techniques, etc, rather than the juvenile name calling we see so often online. If that's the model to ape, then count me out of forums in future (thankfully, usually this is just temporary, I'm sure it'll all die down in a few months' time).
True, for the most part. But they're all doing it now, if you've got less than 100K followers on Instagram, you've got no marketable voice. Take Canon's launch of the R5, did they get the R5 into the hands of https://viiphoto.com or any Magnum/AP/Reuters shooters? All I saw where Social Media Influencers. Nikon got slated for doing the very same thing too. It's a different world, as Sony have successfully proven with their mirrorless marketing campaigns.