What's Next From Canon?

Apr 25, 2011
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lexptr said:
Canon Rumors said:
A couple of sources have said to expect an accelerated product development cycle over the next 18-24 months over the entire imaging lineup.
Well, I hope it doesn't mean even more old lenses with new color scheme…
Why? The better-selling lenses could be updated for more automatic assembly, their lens coating improved and their color scheme changed. Is it a bad thing?
 
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I shall jump into this forum by pontificating that Canon SEEMS to have a lot on its plate right now and is trying to do a catch-up-on-all-items push.

1) it is a foregone conclusion that its next big camera announcement will be of a mirrorless system. I suspect it will be a completely NEW MOUNT with a short flange distance allowing extender tubes for various conversions (i.e. Metabones-style). The confusion which I have is whether this will be APS-C or Full Frame. I suspect it will have a M5-style body to complete against the Sony A72s! I would not be surprised to see the DEMISE of the M5 with this as the replacement!

2) a Combined Video/Stills camera XC-15-style is likely the NEXT announcement after a semi-pro or pro-level mirrorless stills camera. I suspect it will be targeted heavily towards low-budget filmmakers and the just-starting-out stills photographer. I suspect it will be a 4K-video-centric 1" chip camera with an interchangeable lens and lots of video codec options.

3) My Euro-Sources are STILL Hot-to-Trot with the idea that Apple is in some way interested in Canon itself as a whole or as part of a joint-venture deal of some sort. I SUSPECT that a large sensor smartphone (1" or greater in size and Apple branded!) will be the result. Even WITH Japanese government concerns, it is VERY LIKELY that such talks are in the late stages and that LARGE AMOUNTS of money will be exchanged. I will even express a 33%+ likelihood that an outright takeover of Canon by Apple is very possible based upon the engineering and finance world rumour mills I am privy to!

4) I know to a high degree of certainty (90%+) that a Medium Format Stills Camera
with a very large sensor (up to 65mm!) is currently in-the-wild testing. From what I hear on the grapevine is that some sort of announcement is coming in late 2018 or early 2019. It will be very expensive from a 1DxMk2 point of view but still MUCH CHEAPER than any Hasselblad or Phase-One MF camera. It is designed for low-light, low-noise and high-burst-rate operation at about 50 megapixels. (i.e. Canon's response to the EXCELLENT 20 fps Sony A9?)

5) I am up-in-arms regarding the Cinema-EOS plans from Canon. I just don't know what's coming OTHER than that Global Shutter DCI-8k (8192x4380 pixel) 60 fps video is A VERY BIG DEAL FOR CANON and will LIKELY be brought to BOTH the C300/C500 body style AND the C700 Body style. I believe an announcement would be more likely at the 2019 NAB show rather than 2018 Photokina.
 
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Normalnorm said:
lexptr said:
Canon Rumors said:
A couple of sources have said to expect an accelerated product development cycle over the next 18-24 months over the entire imaging lineup.
Well, I hope it doesn't mean even more old lenses with new color scheme…
Exactly. I hope we don't see a 5DmkIV in blue.

If they are doing the entire line, I'm guessing that this will be a major imaging sensor upgrade that will be worthy for much discussion when the time comes. Hopefully a quantum leap.
 
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ahsanford said:
KeithBreazeal said:
I'll bet they are in a major re-tooling phase right now. Sniff around for any expansion in acquired floor space and hiring. If Canon doesn't trim back the DSLR production line, the manufacturing line has to expand for mirrorless production.

Agree on a future production shift from SLR to mirrorless, but I'm skeptical on the re-tooling bit.

Unless I'm missing something, a future FF mirrorless body will still require very similar componentry, assembly operations and QE infrastructure to get made. They just won't have OVF + mirrorbox + AF module componentry on the bill of materials and they won't need to install those components on the manufacturing router. It's still an ILC in the broad sense and Canon makes those every day.

- A

Canon's current DSLR's also function as mirrorless cameras, and have for some time now, including the Full Frame cameras. It's called Live View, and while it's via the back screen instead of a smaller one higher up on the body, all the tech is there (guess they should have called in "Mirrorless View"). Especially since they've been making "EVFs" for decades now in their camcorders and Cinema cameras, complete with all the video goodies like waveform monitor, vectorscope, etc. It doesn't seem like a big job to get it all looking and working like a Sony Alpha, but they do need the desire to do so. And then there's the lens mount issue...
 
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infared

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Well...I think for most that own a 70-200mm f/2.8L IS II, there is no incentive to buy this "up grade". The lens I have is fantastic and there is no incentive for me to change. It would be money and time poorly spent.
The only news that I want to hear about from Canon is about professional-grade mirrorless camera bodies.
That's it. I know many others feel this way as well!
 
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Ozarker

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infared said:
Well...I think for most that own a 70-200mm f/2.8L IS II, there is no incentive to buy this "up grade". The lens I have is fantastic and there is no incentive for me to change. It would be money and time poorly spent.
The only news that I want to hear about from Canon is about professional-grade mirrorless camera bodies.
That's it. I know many others feel this way as well!

Happy to keep mine also. Mine is great too.
 
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Jan 12, 2011
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ahsanford said:
transpo1 said:
What's happening is they are updating their lineup more rapidly and with new products to accommodate the mirrorless and video market and to ward off strong competition in this area from Sony, Panasonic, Fuji, etc. Many of us have been pushing them to do this years and have seen it coming.

Many on this forum will protest "the sales, the sales," but it's very clear now Canon can see both a long term threat and an opportunity.

Where's the evidence of them going faster? I'm not seeing it. A given product line gets refreshed no faster than the one that came before. Canon is certainly aggressively proliferating the number of product lines / price points it is offering, but I don't see it going faster inside of given product line (not yet at least).

We've been waiting for a major product line to get refreshed faster than expected -- the 5DS and 7D would be perfect candidates to 'respond' with a quicker refresh -- and it never seems to happen.

- A

You're right- allow me to rephrase-

What's happening is they are updating their lineup more rapidly and with new products to accommodate the mirrorless and video market and to ward off strong competition in this area from Sony, Panasonic, Fuji, etc. Many of us have been pushing them to do this years and have seen it coming.

By the way, appreciate your straightforward responses with lack of condescension- unlike some others on this forum :)
 
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[quote author=<p><strong>Camera Bodies:</strong></p>
<ul>
<li>Prosumer mirrorless camera announced ahead of Photokina</li>
<li>One DSLR at Photokina</li>
</ul>
<p><strong>Lenses:</strong></p>
<ul>
<li>Two “professional” lenses ahead of Photokina</li>
<li>EF-M 32mm f/1.4 ahead of Photokina</li>
<li>New “kit” lens ahead of Photokina</li>

<p>A couple of sources have said to expect an accelerated product development cycle over the next 18-24 months over the entire imaging lineup. We’ll let you guess what that means.</p>
[/quote]

So it went from a new FF mirrorless body to now a prosumer body. I fully realize that in Canon-speak a prosumer body can be FF, they aren't exclusive. What amazes me is no one has picked up on the 32/1.8 lens. That is coming across an awfully lot like an APS-C lens equivalent 50mm focal length. And a new kit lens. Hmmmm. This is starting to smell like it's going to be a M5 replacement, which is NOT what Canon should be releasing IMO.

And let me point out that it went from Canon releasing a FF mirrorless this fiscal year to now being an accelerated product developement cycle of 18-24 months. Sheesh.

The more I read about Canon and what it's up to the more I tell myself to just jump ship. Heck, I can't even remember the last time I used my Canon gear (maybe last fall?), have been shooting Sony and Fuji pretty well exclusively for awhile now. Canon really is the new Kodak. It's the big lumbering behemoth caught in a market that is changing FAST and it's oblivious to changing with it. They STILL want to protect their DSLR base when the market is SCREAMING mirrorless is what people want to buy. Sad really but at the end of the day they have no one to blame but themselves for this slow motion train wreck.
 
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unfocused

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Generalized Specialist said:
So it went from a new FF mirrorless body to now a prosumer body... they have no one to blame but themselves for this slow motion train wreck.

You do realize you are reading a rumors site, don’t you? It didn’t go from anything...just different unconfirmed rumors of varying reliability. Also, if you are going to troll this site, can you please figure out how to properly do quotes. It’s very annoying.
 
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You do realize you are reading a rumors site, don’t you? It didn’t go from anything...just different unconfirmed rumors of varying reliability. Also, if you are going to troll this site, can you please figure out how to properly do quotes. It’s very annoying.
[/quote]

Yes I do realize it's a rumour site. What I get from these rumours is that Canon has no idea WTF they are doing - it's gone from Canon has been testing FF mirrorless for years now with prototypes out there in their photographers hands, to Canon is ready to release a FF mirrorless imminently, to Canon is testing different mounts/sensors, to Canon will release their new FF mirrorless this fiscal year to now there will be a frenzy of activity in the next two years with a new kit lens (yeah, that's what we are screaming for, a new kit lens!) and what seems to be a new APS-C 50mm equivalent. Meanwhile what does Canon release, the M50 turd that no one asked for and apparently, few are buying based on it's almost immediate price slashing.

I stand by what I said - Canon is a hulking behemouth and is much too conservative and much too stodgy to change as fast as the market is changing. Virtually everyone is ready to buy or very interested in a new Canon FF mirrorless and what do they do? A whole bunch of nothing - just vaporware.

What a contrast in consumer confidence buying right now - The A7iii is constantly sold out as soon as it hits a store somewhere with people flipping thiers for profit and Canon is hacking and slashing prices like crazy begging people to buy and their product is in stock everywhere. A complete 180 degree turn of consumer demand from just a couple of years ago. Used to be that Sony stuff sat on the shelves and Canon was harder to get.

Like I said, Canon is the new Kodak. My prediction - in a year all we'll have is a few new M5 and M100 and M5 models rounding out the low end with rumours of a FF mirrorless realllllllllly soon now, ready to hit the market in fiscal year 2019 sometime.
 
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Mar 2, 2012
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Generalized Specialist said:
You do realize you are reading a rumors site, don’t you? It didn’t go from anything...just different unconfirmed rumors of varying reliability. Also, if you are going to troll this site, can you please figure out how to properly do quotes. It’s very annoying.

Yes I do realize it's a rumour site. What I get from these rumours is that Canon has no idea WTF they are doing



The proper takeaway is that at least some of those spreading rumors don’t know WTF canon is doing.
 
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ahsanford

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3kramd5 said:
Generalized Specialist said:
You do realize you are reading a rumors site, don’t you? It didn’t go from anything...just different unconfirmed rumors of varying reliability. Also, if you are going to troll this site, can you please figure out how to properly do quotes. It’s very annoying.
Yes I do realize it's a rumour site. What I get from these rumours is that Canon has no idea WTF they are doing
The proper takeaway is that at least some of those spreading rumors don’t know WTF canon is doing.

And that some of us need quote training.

- A
 
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ahsanford

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Generalized Specialist said:
The A7iii is constantly sold out as soon as it hits a store somewhere

He/she is not wrong about that, however. I'm not used to seeing the various blogs / sites I read hyping inventory refreshes, but I have seen them of late for the A7 III. It's anecdotal, of course, and part of the A7 III inventory problem was Sony underpegging the initial demand. But the A7 III may actually be a proper hit.

- A
 
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Jul 28, 2015
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Generalized Specialist said:
What I get from these rumours is that Canon has no idea WTF they are doing

Wrong again.
People on forums like this don't know what Canon are doing and then they blame Canon for the confusion. This is the problem with lots of social media - people have lost the ability to discriminate between wishful thinking, rumours and news.

Virtually everyone is ready to buy or very interested in a new Canon FF mirrorless...
Really? 'Virtually everyone'....
Self important over-represented youtubers think they talk on behalf of the market and a few people believe them then come onto forums like this to say they know what the market wants.

Canon is hacking and slashing prices like crazy
Odd. Here in the UK, the 5D4 and 1Dx2 have held their prices well.
 
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