See-Saw
The back and forth on Canon entering the EVIL (Electronic Viewfinder, Interchangeable Lenses) market continues. This time appearing in Amateur Photographer magazine.
“Canon is ‘proceeding with the development' of a mirror-less interchangeable lens camera to compete against models launched by Panasonic, Olympus and Samsung, a senior Canon DSLR official is reported to have told the Japanese press.”
There will be no EVIL camera in 2010 from Canon as we've reported before. 2011, we may see one.
It is strange to hear that a “senior Canon official” has spilled the beans on development. The rest of the article goes on to say what is obvious, if there's demand………. they'll build it.
Read More: Amateur Photographer
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69 Comments
Whilst I wouldn’t say it is not a “brilliant” idea, truth is sales of the very good quality 135 softfocus are not what could be called enthusiastic. The very few people that use them love them, but that doesn’t make a serious upgrade worth investing in. Actually to upgrade it to an L would not be too difficult, to upgrade it to an L with IS and softfocus would be more of a challenge.
Is ??D over?
And give us a hint as to the next announcement date, please!
Unfortunately I’d have to be high up in marketing to tell you both those. Marketing is not the captain of the ship, but it is the helmsman, and all too often they tell the navigator what to do.
I wouldn’t want to lead people on, in my area/dept I do get to see some interesting stuff, though nowhere near everything, but it is not marketing, if I knew I would say. My best guess would be no, any which way you look at it there is too big a price difference between a kitted 7D and a kitted T2i, even if you start to take 7D discounting into account. The last of the T1i’s need to go to let the price of the T2i ease, when stock levels are where remaining items can be absorbed then any 60D announcement would be imminent. With regards the next decent announcement, my guess would be marketing are sitting on at least three product launches at any one time. The key teles are done, the 24-70 replacement is done, there are at least two more lenses done, the 1Ds MkIV is done and I am sure there are other projects that have not been through my dept at all. Sorry I can’t be more helpful.
Does the replacement for the EF 24-70mm f/2.8L USM contain an IS element?
The one I have seen and held does.