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The niche market camera coming?
[CR2]Olympus & Pentax have sold a bunch of their waterproof cameras and it appears Canon may want to cash in as well.
I'm told Canon will introduce a waterproof PowerShot at Photokina. Look for it to be in the $299 range. It won't be able to go as deep as a camera in one of Canon's waterproof housings, but it will be great for the pool and snorkeling.