Keith over at Northlight Images has completed his extensive review of the Irix Firefly 15mm f/2.4 lens. We seem to have an abundance of fast ultrawide lenses to choose from now. Canon, Sigma, Rokinon, Zeiss and now IRIX all offer competent lenses at different price points.</p>
<p>The Firefly version of this lens has a lower build quality than the Irix Blackstone 15mm f/2.4, which Keith touches on.</p>
<p><strong>From Northlight</strong></p>
<blockquote><p>Optical performance is crisp and with good detail once you stop down a bit. My rough and ready testing suggests that on my 5Ds, f/6.3 or 7.1 give the best overall performance. That said if it’s a central subject the f/2.4 setting restricts DOF enough to soften the background for closer subjects. The amount of coma at the widest aperture may be an annoyance for astro photography, but it’s on a par with many other wide lenses I’ve looked at.</p>


<p>If you’re not used to it, then manual focus definitely will take some getting used to, but after a while you rarely need to give it too much thought.  Modern DSLR viewfinder focus screens are pretty poor for manual focus, so even with a focus confirm indication, your distance estimating skills will improve too. <a href="http://www.northlight-images.co.uk/irix-15mm-lens-review/">Read the full review</a></p></blockquote>
<p><strong><a href="https://www.bhphotovideo.com/c/search?Ntt=irix%2015&N=0&InitialSearch=yes&sts=ma&Top+Nav-Search=&BI=2466&KBID=3296&KWID=EZ">Irix lenses are available at B&H Photo</a></strong></p>
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<a href="https://223f0d.kckb.st">Here is a Kickstarter campaign we thought you’d like</a>, it’s for a pretty cool universal lens cap solution. This lens cap will fit every lens with a diameter between 60mm and 150mm, so that will cover most non supertelphoto lenses, as well as protecting pretty much every lens mount.</p>
<p>Not only will it protect the glass on either side of the lens, it’s also good protection from drops, as the rubber from the universal lens cap will give you some added protection.</p>
<p><img class="aligncenter size-full wp-image-32569" src="http://www.canonrumors.com/wp-content/uploads/2017/12/e1bacc65c3e1f3eb0887d4c6825ba829_original.gif" alt="" width="680" height="383" /></p>
<p>Beyond drop protection, these caps will give you good protection from dust, dirt, water and pretty much anything else you may subject your lens to.</p>
<p><strong>From KUVRD:</strong></p>
<p><em>OUR MISSION: To Eliminate Photographer’s Anxieties.</em></p>
<p>At some point, we lose lens caps and worry about the protection of our lenses. The Universal Lens Cap (ULC for short) is the best way to cover and protect your camera lenses. Period.</p>


<p>It’s designed to fit every camera lens. Now, you can travel stress free knowing you won’t loose your lens cap, it won’t fall off, and you can go wherever and however you desire knowing you have the lens protection you need against the elements.</p>
<p><a href="https://223f0d.kckb.st"><img class="aligncenter size-large wp-image-32563" src="http://www.canonrumors.com/wp-content/uploads/2017/12/be6a8222ecf9d8e40899f8706cbe66e3_original-578x1024.png" alt="" width="578" height="1024" srcset="http://www.canonrumors.com/wp-content/uploads/2017/12/be6a8222ecf9d8e40899f8706cbe66e3_original-578x1024.png 578w, http://www.canonrumors.com/wp-content/uploads/2017/12/be6a8222ecf9d8e40899f8706cbe66e3_original-325x575.png 325w, http://www.canonrumors.com/wp-content/uploads/2017/12/be6a8222ecf9d8e40899f8706cbe66e3_original-127x225.png 127w, http://www.canonrumors.com/wp-content/uploads/2017/12/be6a8222ecf9d8e40899f8706cbe66e3_original-610x1080.png 610w, http://www.canonrumors.com/wp-content/uploads/2017/12/be6a8222ecf9d8e40899f8706cbe66e3_original.png 680w" sizes="(max-width: 578px) 100vw, 578px" /></a></p>
<p><strong><a href="https://223f0d.kckb.st">You can learn more about the Universal Lens Cap project at Kickstarter</a></strong></p>
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<p>It’s time once again to vote for your favorite gear from Canon that was announced in 2017. It wasn’t a standout year of new cameras and lenses from Canon, but we did get some good stuff. You can also vote for what you’re hoping for most from Canon in 2018.</p>
<p>Voting closes on December 17, 2017 at 11:59EST. We’ll show the results on Monday, December 18, 2017.</p>

<p>[socialpoll id=”2477223″ path=”/polls/2477223″ fif=”false” width=”728″]</p>
<p>[socialpoll id=”2477226″ path=”/polls/2477226″ fif=”false” width=”728″]</p>
<p>[socialpoll id=”2477232″ path=”/polls/2477232″ fif=”false” width=”728″]</p>
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Lensrentals.com has posted a comparison between the EF 85mm f/1.4L IS, EF 85mm f/1.2L and the Sigma 85mm f/1.4 Art. This comparison is not their usual scientific endeavour using OLAF, this is a bit more of a real world comparison by looking at images with our own eyes.</p>
<p><strong>From <a href="http://www.pntra.com/t/TUJGRktHSkJGRk5HSklCRkpOSkVN?url=https%3A%2F%2Fwww.lensrentals.com%2F">Lensrentals.com</a>:</strong></p>

<blockquote><p>The <a href="http://www.pntrs.com/t/TUJGRktHSkJGRk5HSklCRkpOSkVN?url=https%3A%2F%2Fwww.lensrentals.com%2Frent%2Fcanon-85mm-f1.2l-ii">Canon 85mm f1.2L II</a> is the standard and is really middle of the road in this comparison. It’s a great lens with that dreamy bokeh but is the most expensive and is slow to focus. The <a href="http://www.pntrac.com/t/TUJGRktHSkJGRk5HSklCRkpOSkVN?url=https%3A%2F%2Fwww.lensrentals.com%2Frent%2Fcanon-85mm-f1.4l-is">Canon 85mm f1.4L IS</a> performed amazingly with everything I threw at it. It’s sharper than the 1.2, faster, and has image stabilization but is still pretty expensive. The budget <a href="http://www.pjatr.com/t/TUJGRktHSkJGRk5HSklCRkpOSkVN?url=https%3A%2F%2Fwww.lensrentals.com%2Frent%2Fsigma-85mm-f1.4-dg-hsm-art-for-canon%3Fsource%3Dpepperjam%26publisherId%3D119254%26clickId%3D2172694071">Sigma 85mm f1.4 Art</a> lens is sharp and quick but is really heavy. My new choice to keep in my camera bag for a wedding is definitely going to be the new <a href="http://www.pjatr.com/t/TUJGRktHSkJGRk5HSklCRkpOSkVN?url=https%3A%2F%2Fwww.lensrentals.com%2Frent%2Fcanon-85mm-f1.4l-is">Canon 85mm f1.4L IS</a> for the image stabilization alone. <a href="https://www.lensrentals.com/blog/2017/12/comparing-the-canon-85mm-f1-4l-is-against-the-competition/">Read the full comparison</a></p></blockquote>
<p>We await full OLAF testing to make sure that the machines agree.</p>
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We’re told that Sigma will be announcing two new 70-200mm lens in the early part of 2018. One of the lenses will be a 70-200mm f/2.8 DG OS Art series lens, and the other a 70-200mm f/4 DG OS contemporary lens.</p>
<p>The 70-200mm f/2.8 DG OS Sport has been rumored for quite some time, but this is the first time we’ve heard about an f/4 contemporary version.</p>


<p>This sort of announcement would make some sense for CP+ in February, I’m not sure CES in January is the place to announce these lenses.</p>
<p>This comes from an unknown source, so treat it accordingly.</p>
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New patents for supertelephoto optical formulas have appeared at the USPTO.</p>
<p>The range of formulas is quite vast, all the way from a new EF 300mm f/2.8L IS to a new EF 800mm f/5.6L IS design.</p>
<p>We do think there will be some new “big white” lenses announced in the next 12 months, not including the EF 600mm f/4 DO IS. We’ve heard from at least one person that Canon may take the EF 200mm f/2L IS back to its f/1.8 roots. Though the latter hasn’t yet been confirmed.</p>


<p><a href="http://www.northlight-images.co.uk/canon-ef-lenses-rumours-and-news/">Northlight-Images uncovered a lot of the patent applications</a>, you can view them all here over at the USPTO. [<a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351113">1</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351089">2</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351060">3</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351059">4</a>, <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20170351058">5</a>]</p>
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<strong>Ronkonkoma, NY – <span class="aBn" tabindex="0" data-term="goog_1525107790"><span class="aQJ">December 7, 2017</span></span> –</strong> <a href="http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-e/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-e/&source=gmail&ust=1512748252448000&usg=AFQjCNGQGKTClsjiJedyrsOLd1LaCE9L9g">Sigma Corporation of America</a>, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is inviting cinematographers to take advantage of the new <a href="http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-s/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-s/&source=gmail&ust=1512748252448000&usg=AFQjCNEEFtdc1z9JavU9gaPSGR-0tvNyUg">Cine ‘Trade Up Program’</a> for the holidays. Sigma is offering camera operators, DPs, and cinematographers $350.00 USD off a Cine lens or lens bundle purchase when trading their used EF, E, and PL lenses. The Sigma Cine<a href="http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-g/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-g/&source=gmail&ust=1512748252448000&usg=AFQjCNE3yPXWsR9QIglckyUWnEpJVn1BcQ">“Trade Up Program”</a> is valid through <span class="aBn" tabindex="0" data-term="goog_1525107791"><span class="aQJ">December 31, 2017</span></span> through US Sigma Authorized Cine Dealers with a limit of one trade in lens per Sigma lens or lens bundle purchase and three trade in lenses in total. For full details on the Sigma Cine “Trade Up Program”, please visit <a href="http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-w/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://sigma.cmail20.com/t/r-l-jrtridjt-dkikkjelh-w/&source=gmail&ust=1512748252448000&usg=AFQjCNHD6c918tUhOEdo-LjBacBOKxITIQ">https://www.sigmaphoto.com/<wbr />cine-trade-up-program</a>.</p>
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<p><em>“Many DPs and directors want to create a unique look for their project and many are turning to vintage lenses to do so. However, most vintage lenses don’t cover the new sensor size,”</em>comments Cinematographer, Will Rexer. <em>“Sigma Cine gives cinematographers a great hybrid look. It also covers the new, larger sensors.”</em>  Rexer explains the uniqueness of the Cine lenses, <em>“The shape of the iris is similar to the Leicas – giving that out-of-focus highlights of a Leica look. They have similar color to Master Primes and the contrast and roundness of the Cooke S4s. When you weave all the elements together, Sigma Cine creates its own unique, attractive look that is beautiful. I think a lot of filmmakers are going to fall in love with them.”</em></p>
<p>Sigma Cine high-speed Prime and Zoom lenses deliver outstanding optical performance in a desirable compact form factor. Renowned for their superior photo lenses, Sigma retains 100% of that superb optical system with their Cine lenses, which are designed for 6-8K shooting and housed in a completely new mechanical lens design optimized for modern cinematography. Sigma Cine lenses are manufactured by a vertically integrated production system in Aizu Japan, where nearly every step in the process is done in-house, ensuring premium quality and optimized pricing.</p>
<p>• <u><strong>The Cine High Speed Super 35 Zoom Line: 18-35mm T2 and 50-100mm T2</strong></u>

The High Speed Zoom line offers the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high-resolution 6K-8K shooting. Delivering the highest image quality in its class, the High Speed Zoom Line is ergonomically compact and designed for E, EF and PL camera system mounts.</p>
<p><strong>• </strong><u><strong>The Cine FF Zoom Line: 24-35mm T2.2 FF</strong></u>

Compatible with a full-frame image sensor, the FF Zoom’s outstanding optical performance also supports 6K-8K shooting. Because so few lenses cater to the requirements of the latest digital cinema cameras’ image sensors, this line provides a rare option for cinematographers. The FF Zoom is designed for E and EF camera system mounts.</p>
<p>• <u><strong>The Cine FF High Speed Prime Line: 14mm T2 FF, 20mm T1.5 FF, 24mm T1.5 FF, 35mm T1.5 FF, 50mm T1.5 FF, 85mm T1.5 FF and 135mm T2 FF</strong></u>

The Cine High Speed Prime lineup features lenses ranging from 14mm to 135mm. Highly compact and compatible with full-frame sensors, these lenses offer superior resolution. They bring a consistent level of light to the production, offering greater consistency to any film’s color, contrast and overall look before it enters post-production. The FF High Speed Prime line is designed for E, EF and PL camera system mounts.</p>
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<strong>Amsterdam, 30 November 2017 –</strong> MMD, the leading technology company and brand license partner for Philips monitors, is rolling out a new Philips Brilliance QHD docking USB-C monitor with High Dynamic Range (HDR). The 32-inch 328P6AUBREB delivers great image quality and one-cable docking for enhanced productivity and effortless convenience.</p>
<ul>
<li><em>USB-C docking for simplicity and single-cable peripherals docking</em></li>
<li><em>Designed for professionals whose work demands a maximum of quality</em></li>
</ul>
<p><strong>Connectivity made simple</strong></p>
<p>The 328P6AUBREB is equipped with the extremely versatile connectivity of the latest-generation USB 3.1 Type C technology. Featuring a slim, reversible connector, USB-C enables users to charge, transfer audio and video signal, and connect to the Internet – all with one single cable. Hence, the monitor instantly becomes a hub and serves as a docking station, just without using that extra space on the desk. It also enables easy linking of multiple monitors, which is useful for graphic designers for example. Consequently, USB-C extends the limited connectivity of notebooks and allows users to transfer data securely at ultra-fast speeds. USB 3.1 is 20 times faster than USB 2.0, making data transfer a breeze. And, for those whose devices seem to always be running low on battery, USB-C with power delivery can even charge notebooks.</p>
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<p><strong>An unparalleled visual experience</strong></p>
<p>Explaining the display’s positioning, Artem Khomenko, Product Manager Philips Monitors Europe at MMD, says: “The P-line monitors are designed to deliver precise, accurate and colour-critical colour performance. We are proud to bring this new model to the market, and to meet the high standards of professionals. This model is the perfect fit for graphic designers, CAD engineers, photographers, video editors and other professionals who rely on an outstanding on-screen reproduction of fine details.”</p>
<p>With Quad HD, you will enjoy an excellent viewing experience with high-resolution visuals. HDR technology ensures exceptional brightness and contrast, as well as a rich palette of captivating new colours never before seen on a display. The 10-bit display offers 1.074 billion of them, supported by 12-bit internal processing for natural colours and smooth gradients. With 99% Adobe RGB and 100% sRGB (CIE 1973), the 328P6AUBREB offers professional colour standards and 2560 x 1440 pixels deliver crystal-clear images and make graphics come alive. Thanks to IPS technology, the monitor can be viewed from an angle of 178° without losing any of the colour accuracy or consistent brightness that professional applications demand.</p>
<p><strong>An extra dose of convenience</strong></p>
<p>Beyond its connectivity and stunning visuals, this 32-inch QHD display boasts many of the standout features that have earned Philips monitors their reputation: the SmartErgoBase ergonomic adjustable stand enables users to tilt, swivel and raise the display for maximum viewing comfort. It also features Philips LowBlue Mode which reduces potentially harmful shortwave blue light. Flicker-free technology regulates brightness and reduces flicker for even more comfortable viewing; built-in stereo speakers provide excellent audio reproduction while eliminating the need for peripheral speakers; and what is more, with 65% post-consumer recycled plastics, this monitor is a good choice for eco-friendly users.</p>


<p>The Philips 328P6AUBREB P-line display, with an RRP of <strong>£439</strong>, will be available in <strong>January 2018</strong>.</p>
<p><strong>Technical Specifications:</strong></p>
<table>
<tbody>
<tr>
<td>Specification</td>
<td>
<ul>
<li>Philips 328P6AUBREB P-line display</li>
</ul>
</td>
</tr>
<tr>
<td>LCD panel type</td>
<td>
<ul>
<li>IPS technology</li>
</ul>
</td>
</tr>
<tr>
<td>Backlighting technology</td>
<td>
<ul>
<li>W-LED</li>
</ul>
</td>
</tr>
<tr>
<td>Panel size</td>
<td>
<ul>
<li>31.5 inch / 80.1 cm</li>
</ul>
</td>
</tr>
<tr>
<td>Aspect ratio</td>
<td>
<ul>
<li>16:9</li>
</ul>
</td>
</tr>
<tr>
<td>Optimum resolution</td>
<td>
<ul>
<li>2560 x 1440 @ 60Hz</li>
</ul>
</td>
</tr>
<tr>
<td>Effective viewing area</td>
<td>
<ul>
<li>698.11 (H) x 392.69 (V)</li>
</ul>
</td>
</tr>
<tr>
<td>Viewing angle</td>
<td>
<ul>
<li>178° (H) / 178° (V), @ C/R > 10</li>
</ul>
</td>
</tr>
<tr>
<td>Brightness</td>
<td>
<ul>
<li>450 cd/m²</li>
</ul>
</td>
</tr>
<tr>
<td>Display colours</td>
<td>
<ul>
<li>1.07 billion</li>
</ul>
</td>
</tr>
<tr>
<td>Colour gamut</td>
<td>
<ul>
<li>99% Adobe RGB (CIE 1973); HDR400</li>
</ul>
</td>
</tr>
<tr>
<td>SmartContrast</td>
<td>
<ul>
<li>50,000,000 :1</li>
</ul>
</td>
</tr>
<tr>
<td>USB Connectivity</td>
<td>
<ul>
<li>USB-C (upstream), USB 3.0×2 (downstream, w/fast charging)</li>
</ul>
</td>
</tr>
<tr>
<td>Connectivity</td>
<td>
<ul>
<li>Signal Input: VGA (Analog ), DisplayPort 1.2, HDMI 2.0 x 1, USB-C (DP Alt mode, PD, data)</li>
<li>Sync Input: Separate Sync, Sync on Green</li>
<li>Audio (In/Out): PC audio-in, Headphone out</li>
<li>RJ45</li>
</ul>
</td>
</tr>
<tr>
<td>Convenience</td>
<td>
<ul>
<li>Built-in speakers: 3 W x 2</li>
<li>SmartImage, Input, Brightness Menu, Power On/Off</li>
<li>Control Software: Smart Control</li>
<li>Kensington lock, VESA mount (100 x 100 mm)</li>
<li>Plug & Play Compatibility: DDC/CI, Mac OS X, sRGB, Windows 10 / 8.1 / 8 / 7</li>
</ul>
</td>
</tr>
<tr>
<td>Stand</td>
<td>
<ul>
<li>Height adjustment: 180 mm</li>
<li>Pivot: 90 degree</li>
<li>Swivel: -170/170 degree</li>
<li>Tilt: -5/20 degree</li>
</ul>
</td>
</tr>
<tr>
<td>Sustainability</td>
<td>
<ul>
<li>Environmental and energy: EnergyStar 7.0, EPEAT Gold, RoHS</li>
<li>Recyclable packaging material: 100 %</li>
<li>Post-consumer recycled plastic: 65%</li>
<li>Specific Substances: PVC / BFR free housing, Mercury free, Lead free</li>
</ul>
</td>
</tr>
<tr>
<td>Compliance and standards</td>
<td>Regulatory Approvals: CE Mark, FCC Class B,

VCCI, RDM, BSMI, ICES-003, J-MOSS, cETLus, EPA, PSB, CU-EAC, SEMKO, SASO, KUCAS, UKRAINIAN, PSE, CECP, WEEE, TUV Ergo, TUV/GS</td>
</tr>
<tr>
<td>Cabinet</td>
<td>
<ul>
<li>Front bezel, rear cover and foot: Black</li>
<li>Finish: Texture</li>
</ul>
</td>
</tr>
<tr>
<td>What’s in the box</td>
<td>
<ul>
<li>Monitor with stand</li>
<li>Cables: D-Sub cable, DP cable, HDMI cable, USB-C to USB-C cable, USB-C to USB-A cable, Power cable, Audio cable</li>
<li>User Documentation</li>
</ul>
</td>
</tr>
</tbody>
</table>
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<p>Bryan over at The-Digital-Picture has completed his review of Canon’s latest entry level mirrorless camera, the EOS M100.</p>
<p><strong>From TDP:</strong></p>
<blockquote><p>From an exciting brand-new features perspective, the Canon EOS M100 is going to turn few heads. However, the existing features packaged into this tiny camera combined with a very-attractive price will.</p>
<p>Among the most-attracted to the M100 will be those misled by promises of great image quality from their phones or simply those growing dissatisfied by the same. Once phone images are viewed on a full-sized monitor or otherwise used to create modestly large prints, most will likely be disappointed, discovering that the purported great image quality doesn’t meet their own definition. The large, high resolution APS-C format imaging sensor in the M100 will, especially in low light, far surpass the abilities of any mobile phone in existence. <a href="https://www.the-digital-picture.com/Reviews/Canon-EOS-M100.aspx">Read the full review</a></p></blockquote>
<p>Canon has produced another winning mirrorless camera, now if we only had more lenses to choose from.</p>
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We’ve received another mention of a Canon EF 135mm f/2L IS USM coming in the first half of 2018, we see the CP+ show in Japan as a good time to announce the lens.</p>
<p>We’re told production of the EF 85mm f/1.4L IS will have to meet global demand before the announcement.</p>
<p>We’re also told that the original non-IS version will remain current for some time after the new lens appears.</p>

<strong>From Lensrentals.com:</strong></p>
<p><em>Partnership Increases Leadership Position in Imaging Rental Market, Offers More Technical Expertise for Consultation, Greater Inventory and an East Coast Office for Lensrentals</em></p>
<p><strong>Memphis, TN – December 5, 2017 –</strong> Lensrentals, the leading online photo, video and lighting equipment rental company, announces a recent strategic partnership with LensProToGo. The combined company will be privately held, with both the Lensrentals and LensProToGo brands continuing to operate with increased resources.</p>
<p>The strategic partnership effectively increases Lensrentals video equipment knowledge base, provides an East coast facility, and allows the company to further its leading position in the photo and video equipment rental market. Customers of both brands will be able to continue the long-term customer service relationships built over the years, in addition to having access to the largest inventory of equipment for rental in the photo and video industry, and an array of shipping, try-before-you-buy and insurance coverage programs.</p>
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<p>“Building an east coast presence with a team that share our values and focus on customer service, is an important goal for Lensrentals. The LensProToGo opportunity allows us to increase our visibility on the east coast of the US, and continue to offer a more specialized consultative approach to photography and video gear rental,” said Drew Cicala, co-owner, Lensrentals. “We’ve long admired the LensProToGo team, share many similarities in our businesses, and overall approach to helping customers achieve exceptional results. LensProToGo team’s video market expertise blends well with our own, will greatly contribute toward expanding our product offerings and knowledge base for customers to draw upon,”Cicala continued.</p>

<p>“We’ve known the Lensrentals team for many years, and by agreeing to blend our operations we can maintain our company ethos and service-first approach to customers,” said Paul Friedman, CEO, LensProToGo. “On a day-to-day basis our customers will now be able to access cameras, lenses, lighting, drones and more in the largest rental inventory of photo and video equipment in the country. We’ll also continue to spend as much time on the phone and email as our customers need, we enjoy our customers and the relationships formed, and we look forward to expanding those relationships even further.”</p>
<p>In the long-term, Lensrentals will be able to better serve customers who vary in their needs and wants. From those customers that know what they’re looking for, to those needing a little advice or perspective on equipment, or that may want a more consultative relationship, to fully understand all elements of the equipment.</p>
<p>The continued growth of Lensrentals and LensProToGo, allows both brands to better serve the largest customer base, with the newest and widest range of creative solutions, from experts with the deepest knowledge base in the industry. With the largest rental inventory of photo and video equipment in the country, the company is at the forefront of what creatives need to deliver outstanding video, still and digital content.</p>
<p>The strategic partnership agreement was closed December 1st 2017, having been approved by both companies.</p>
<p>In a previously unannounced and separate agreement in late September, Lensrentals agreed to acquire a 100% interest in ATS Rentals.</p>
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