<p>You can now preorder the <a href="http://www.canonrumors.com/off-brand-sony-announces-the-a9/">brand new Sony a9</a> mirrorless camera. Shipping is expected to happen closer to the end of May.</p>
<p>Lots of Canon shooters tend to use Sony’s full frame mirrorless cameras as part of their kit and that will probably continue with the a9.</p>
<p><strong><a href="https://bhpho.to/2pLdIJe">Preorder the Sony a9 Mirrorless Camera at B&H Photo</a></strong></p>
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<p><strong>MELVILLE, N.Y., April 20, 2017 </strong>– Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce today that its parent company, Canon Inc., has opened the worldwide submission entry period for its 2017 New Cosmos of Photography (40th edition) photo competition. This year’s contest seeks entries depicting new creative photographic expressions that provide a glimpse of the next frontier. Starting in 2015, the contest began to accept digital submissions (both stills and video), to encourage more original forms of photographic expression.</p>
<p>Entries for the 2017 New Cosmos of Photography will be accepted between today and June 8<sup>th</sup>, 2017 and the Excellence Award Selection Committee will meet in July to choose seven Excellence Award winners and fourteen Honorable Mention Award winners. Later, in November, the Grand Prize selection committee is scheduled to meet to select one Grand Prize winner from among the seven Excellence Award-winning entries.</p>
<p>The grand prize winner will receive 1 million JPY (Approximately $9176.00 US Dollars), a Canon EOS DSLR camera and the opportunity to hold a solo exhibit at the exhibition of the Tokyo Photographic Art Museum from October 21<sup>st</sup>– November 12<sup>th</sup>, 2017. Additionally, to encourage the continued pursuit of their creative endeavors, 2017 Excellence Award and Honorable Mention Award winners will also receive prize money and the opportunity to display their work at this year’s exhibition of winning entries.</p>
<p>For additional information about the New Cosmos of Photography competition, visit the New Cosmos of Photography homepage at: <a href="http://global.canon/en/newcosmos/" target="blank"><b>global.canon./en/newcosmos</b></a></p>
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<p><em>New Firmware Delivers Enhanced Digital Cinema Camera Connectivity and Improved Shooting-Assist Functions for HDR Video</em></p>
<p><strong>MELVILLE, N.Y., April 20, 2017</strong> – Demonstrating Canon’s continued commitment to supporting the digital cinema and television broadcasting industries, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc. and Canon Marketing Japan Inc., will make available free firmware upgrades for three of its professional 4K displays—the DP-V1710, DP-V2410 and DP-V2420 in June 2017.</p>
<p>New features include:</p>
<ul>
<li><strong>Enhanced connectivity with Canon digital cinema cameras</strong></li>
</ul>
<p>The new firmware updates permit 4K RAW video captured using the EOS C700 or the EOS C700 GS PL (scheduled to be released July 2017) to be viewed directly on the display using only a 3G-SDI cable, without the need for an external transitional device. The firmware also makes possible the acquisition of all image data from video captured using the EOS C700, EOS C700 GS PL as well as the EOS C300 Mark II, enabling the display of image setting values from the connected camera and metadata.</p>
<p>Furthermore, these updates enable the display of the cinema aspect ratio 2.39:1 for specialized shooting using a digital cinema camera equipped with an anamorphic lens. The addition of these new features delivers enhanced user convenience when confirming images during shooting.</p>
<ul>
<li><strong>Improved connectivity with ARRI<sup>®</sup> digital cinema cameras</strong></li>
</ul>
<p>Thanks to these new firmware updates, users can simply connect an ARRI digital cinema camera to the DP-V1710, DP-V2410 or DP-V2420 4K Professional Display Models and view LOG C video in HDR. It is also no longer necessary to add an LUT to confirm video, for improved ease of use.</p>
<ul>
<li><strong>Expanded shooting-assist functions for HDR video</strong></li>
</ul>
<p>The new updates make possible the display of 4K video in both HDR and SDR (Standard Dynamic Range) simultaneously, using a vertical split-screen mode. What’s more, the updates make possible the downscaling and parallel display of 4K video as two separate images, enabling side-by-side comparisons of HDR and SDR images or HDR images and images with HDR shooting-assist functions applied.</p>
<p>Additionally, colors can now be overlaid on HDR video, with the color depending on the actual luminance of the video area, allowing for the visual confirmation of luminance distribution.</p>
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<b>April 21st, 2017, Seoul, South Korea</b> – Global optics brand, Samyang Optics announce a new 16mm T2.6 cine lens, designed specifically for video shooting with uncoupled gear rings with T numbers. This launch adds one more lens to the existing 18 cine lenses for DSLR and mirrorless cameras.</p>
<p>Since 2012, Samyang Optics has released its cine lenses based on the needs of professional videographers. Satisfied with the image quality of Samyang lenses, videographers continuously requested for cine lenses and as an answer, Samyang launched cine lens line up.</p>
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This new launch expands the cine lens line up to a total of 19 lenses: 13 for DSLR cameras varying from 8mm fisheye to 135mm telephoto and 6 for mirrorless cameras varying from 8mm to 50mm.</p>
<p>Inheriting the renowned image quality of Samyang’s wide-angle lenses, the 16mm angle of view is commonly used by directors of photography around the globe for its versatile usage for wide-angled emotional scenes in film and videos. Along with the existing 14mm, 20mm and 24mm, this new lens will realise the delicate changes in the scenes.</p>
<p>As a ‘Total Imaging Solution’ optics brand, Samyang Optics now offers 51 lenses: 2 premium XP photo lenses, 2 autofocus lenses, 19 manual focus photo lenses, 19 cine lenses and 9 professional cinema lenses specifically under XEEN brand.</p>
<p>Launched to complete the Samyang cine lens line up, this new 16mm T2.6 will be available globally from June and will carry a suggested retail price of EUR 599.00. For more information, visit the Samyang social media channels.</p>
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<em>Sigma introduces brand new Sigma Cine FF High Speed 14mm T2 and 135mm T2 Prime Lenses</em></p>
<p><strong>April 20, 2017</strong> – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessory manufacturer, today announced its brand new Cine FF High Speed 14mm T2 and 135mm T2 prime lenses and new Cine Prime and Zoom product options.</p>
<p>Sigma is expanding its Cine Prime line to include two brand new lenses: the Sigma Cine FF High Speed 14mm T2 and the Sigma Cine FF High Speed 135mm T2. The high-performance Sigma Cine Prime product line, which now includes the following focal lengths and apertures – 14mm T2, 20mm T1.5, 24mm T1.5, 35mm T1.5, 50mm T1.5, 85mm T1.5 and 135mm T2 – is compatible with the latest full-frame camera sensor technology. Compact in design, the Cine Prime line offers outstanding optical performance and is ready for higher resolution shooting (up to 6K-8K). Both the 14mm T2 and 135mm T2, along with the previously announced Sigma Cine Prime and Zoom lenses, will be available for test-shooting at the Sigma NAB booth C11525.</p>
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<p>In addition to this expansion of its Cine Lens Prime line, Sigma is now offering customers the option to order Cine lenses in <strong>metric or imperial measurements</strong> as well as <strong>standard or full luminous paint on markings</strong>. Existing customers who wish to swap from one measurement system to the other can do so for a paid fee.</p>
<p>Also, Sigma is now offering its sought-after <strong>Mount Conversion Services</strong> for the Cine lens customers. The highly successful program ensures continued return on investment for customers, allowing them to convert their lenses to and from EF and E mounts.</p>
<p>You can read the full Sigma announcement including tech specs <a href="https://www.dropbox.com/s/hvmp8m3qxo9wrh8/PR_EN_SIGMA_cine_lens_0417.pdf?dl=0" target="_blank" rel="noopener noreferrer">here</a> as well as download the new Sigma Cine 14mm T2 and 135mm T2 product images <a href="https://www.dropbox.com/sh/3bvei77exa4vmxv/AAB173cvG0Luon8eXuhgO-qja?dl=0" target="_blank" rel="noopener noreferrer">here</a>.</p>
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I started this site 9 years ago, more as a joke than anything. I stole the idea from the likes of <a href="http://macrumors.com">macrumors.com</a> and <a href="http://www.northlight-images.co.uk/rumours.html">northlight-images</a>. It was never meant to be more than a fun place for me to write about current and coming camera gear, I never imagined it would explode to the level of popularity that it has.</p>
<p>However, it seems every year or two I have to remind a small (but loud) percentage of folks about what a “rumor” is.</p>
<blockquote>
<h3>ru·mor

ˈro͞omər/</h3>
<h3>noun

1. a story or statement in general circulation without confirmation or certainty as to facts:</h3>
</blockquote>
<p>With success comes responsibility, even if you haven’t asked for it.</p>
<p>We try to be correct with information 100% of the time, this is a lofty and completely unattainable goal. We are not CanonFacts.com or the New York Times or the BBC, we are Canon <em><strong>Rumors</strong></em>. No one is going to be correct 100% of the time, and you cannot treat anything you read as 100% correct, whether the writer had that intention or not.</p>
<p>We hear the latest in cliche words, “clickbait”, “fake news” & “altfacts” all come to mind. There is nothing at Canon Rumors that is intentionally any of those 3 things.</p>
<p>We are fine with criticism, and actually welcome it. However, if you’re going to be critical, please do so based on what we have written and not what others have written.</p>
<p><strong>What we do not control:</strong></p>
<ul>
<li>Things people send us. 95% of the stuff that appears in my inbox never appears on the site because I can generally confirm the information internally.</li>
<li>What others sites decide to publish. If another site wants to link one of our stories, that’s great but we do not seek it. They are running the risk of the rumor being untrue or partially untrue.</li>
<li>I have no control on how people read between the lines and then hit forums or social media and spread these things as “fact”. Things I never wrote appear places and then are taken as fact and then people are mad at us if it turns out to not be true.</li>
</ul>
<p><strong>What we do control:</strong></p>
<ul>
<li>Every post on the site is my responsibility and when it’s wrong, I’m wrong, and that bugs me.</li>
<li>The ratings we put on posts. This <a href="http://www.canonrumors.com/crop-factor-change-for-4k-canon-eos-5d-mark-iv-included-in-coming-update-more/">latest firmware update post</a> we didn’t put [CR1] on it, as we should have. The post says “new source”, but it was our oversight that we didn’t rate it for whatever reason.</li>
</ul>
<p><strong>How to make it better going forward?</strong></p>
<ul>
<li>Making sure we rate every post and we’ve put the rating system in the side bar of the site. I don’t like posting [CR1] stuff, but sometimes they can turn out to be true. I will make sure to better articulate that a rumor is unconfirmed and to take it for what it is.</li>
<li>All video related rumors are going to be vetted differently. I have lots of photography knowledge, but my videography knowledge is lacking. This latest firmware rumor would have probably ended up in the trashcan if I had passed it onto a couple of people prior to posting for evaluation.</li>
</ul>
<p>Thanks for reading my rant and visiting Canon Rumors. In the end we do this for fun and we hope you read it for fun.</p>
<p> </p>
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<p><em>Workaround for Malfunction During Use of VPG130 CFast Card</em></p>
<p>For EOS C300 Mark II/EOS C300 Mark II PL Digital Cinema Cameras equipped with firmware Version 1.0.6.1.00, we have confirmed a phenomenon in which, depending upon the usage conditions, the camera freezes when a VPG 130 CFast card is used simultaneously with a non VPG130 CFast card.</p>
<p>We are currently making preparations to correct this phenomenon with the release of a firmware update in mid-May. In the meantime, please use the method described in the workaround below.</p>
<p>We sincerely apologize for the inconvenience caused to customers, and we ask for your ongoing patience.</p>
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<strong>Phenomenon </strong>

When a VPG130 CFast card is used simultaneously with a non VPG130 CFast card the camera may freeze. If the camera freezes, even if the live view image is displayed, all buttons and switches, including the POWER switch, will no longer respond, and the footage will not be recorded on the cards. (The time code and the recording indicator may continue to work.)</p>
<p>The camera can be released from the freeze condition by detaching it from the power supply (or removing the battery)</p>
<p><strong>Workaround </strong>

If you experience this phenomenon please follow the steps below:</p>
<p>Detach the camera from the power supply or remove the battery.

Remove both CFast cards from the card slots.

Use two of the same type of CFast cards: Either VPG130 or non VPG130.

Note: If there is only one CFast card inserted, you may continue use with no issues.</p>
<p><strong>Affected Products </strong>

EOS C300 Mark II/EOS C300 Mark II PL Digital Cinema Cameras (with Firmware V1.0.6.1.00).</p>
<p><strong>Support </strong>

We are planning to release updated firmware in mid-May 2017.</p>
<p>If you have not already done so, please register the EOS C300 Mark II and EOS C300 Mark II PL. By registering, we will be able to notify you via email about future announcements.</p>
<p>This information is for residents of the United States and its five territories only. If you do not reside in the USA or its five territories, please contact the Canon Customer Support Center in your region.</p>
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<em>New Lens Features 4K Optical Performance, Servo Drive Unit, Image Stabilization, Autofocus and Auto Iris Functions<span class="green">*</span>, Ideal for ENG, Documentary, and Budding Filmmakers</em></p>
<p><strong>MELVILLE, N.Y., April 20, 2017 –</strong> Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce today the new COMPACT-SERVO 70-200mm Telephoto Zoom Lens (model name CN-E 70-200mm T4.4 L IS KAS S), a compact and lightweight 4K lens constructed for users that demand versatility and portability. A bridge between traditional Canon EF lenses and CN-E cinema lenses, the COMPACT-SERVO 70-200mm can be ideal for filmmakers and documentary shooters who want the control and quality of cinema optics with the lightweight, compact design and features of Canon’s EF lenses.</p>
<p>The second in a new class of Canon lenses, the COMPACT-SERVO 70-200mm Telephoto Zoom Lens is a cinema-style lens that includes a servo drive unit as a standard feature. Additionally, the lens incorporates Image Stabilization, Autofocus, and Auto Iris functionality<span class="green">*</span>, three extremely useful features not commonly found in cinema lenses, but are popular in EF lenses. The lens also provides high image quality that supports 4K image productions and was designed to be utilized in a variety of shooting styles including, hand-held, shoulder mounted, and tripod mounted.</p>
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<p>“Canon prides itself on turning the ideas and thoughts from filmmakers about equipment into reality,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We are very excited to expand our line of COMPACT-SERVO lenses, providing a variety of creators with an extremely versatile and affordable lens that features the outstanding build-quality and excellent optical performance that professionals have come to expect from Canon. We are excited to continue to build the COMPACT-SERVO line of lenses, and can’t wait to see what the imaging community creates.”</p>
<p>The new COMPACT-SERVO 70-200mm Telephoto Zoom Lens is a 4K lens and features autofocus and optical image stabilization (with compatible camera models<span class="green">*</span>), resulting in high-resolution imagery, with the ability to assist filmmakers in capturing the shot they envisioned. Compatible with EF-mount Super 35mm large-format cameras, the lens maintains brightness across the entire focal range at T4.4 (equal to f/4.0). The lens is also compatible with both the Canon EF 1.4x III (expanded focal range of 98-280mm) and EF 2x III (expanded focal range of 140mm-400mm) external extenders, expanding the focal range of the lens for additional versatility when the shooting situation calls for it.</p>
<p>For added convenience, cinematographers can control many of the features of the lens in a variety of ways through the EF-mount communication, including Dual Pixel CMOS AF, push auto iris, record start and stop and remote lens control via the camera with an optional remote control, compensation for chromatic aberration<span class="green">**</span> and peripheral illumination, metadata acquisition, and selection of T-number display<span class="green">**</span>.</p>
<p>The COMPACT-SERVO 70-200mm Telephoto Zoom Lens features a nine-blade iris aperture diaphragm to help give footage a truly artistic and beautiful look and feel, providing the much desired “bokeh” effect in the out-of-focus areas.</p>
<p>The lens comes equipped with a Servo Drive Unit, which provides seamless switching between servo and manual modes, allowing videographers motorized control of focus, zoom, and iris settings. The Servo Drive Unit is compatible with broadcast style industry-standard lens controllers including Canon’s ZSD-300D zoom demand and FPD-400D focus demand. Like the Canon COMPACT-SERVO 18-80mm Zoom Lens, the ZSG-C10 accessory grip will be compatible with the new COMPACT-SERVO 70-200mm Telephoto Zoom lens, further enhancing ease-of-use for ENG and “run-and-gun” style shooters. The grip connects to the lens through a 20-pin cable, allowing a variety of lens functions to be controlled from the grip, including zooming via a rocker switch, one-shot AF and the starting and stopping of a recording. When the lens and grip are being used with the EOS C100 Mark II, EOS C300 Mark II and EOS C700 Cinema Cameras, users will also have the ability to control the zoom and iris from the camera’s grip unit.</p>
<p>The Canon COMPACT-SERVO 70-200mm Zoom Lens is scheduled to be available later in 2017<span class="green">***</span>. In addition, the ZSG-C10 accessory grip is currently available for an estimated retail price of $499. For more information please visit <a href="http://www.usa.canon.com/compactservo" target="_blank" rel="noopener noreferrer">usa.canon.com/compactservo</a></p>

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<p>We first reported that the <a href="http://www.canonrumors.com/c-log-coming-to-the-canon-eos-5d-mark-iv/">EOS 5D Mark IV would get a C-Log update last month</a>, and a <a href="http://www.canonrumors.com/crop-factor-change-for-4k-canon-eos-5d-mark-iv-included-in-coming-update-more/">few days later a more indepth upgrade list</a> came from an unknown source. It looks like the detailed firmware specifications list from a “new source” was a nice and detailed hoax. We very rarely get caught but them, but we were this time. As has been the case in the past, if anything is extremely detailed as far as a rumor goes, it’s likely not legitimate.</p>
<p>Apologies if we got people’s hopes up, but everything we post isn’t always 100% correct.</p>
<p><strong>MELVILLE, N.Y., April 20, 2017 –</strong> In a move to help meet the demands of professional filmmakers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the availability of a feature upgrade for the EOS 5D Mark IV DSLR camera that will add the ability to record with Canon Log. With this upgrade, the EOS 5D Mark IV can achieve a cinematic look similar to what can be achieved using Cinema EOS cameras, allowing it to serve as a second camera on a Cinema EOS shoot or to stand alone as a cinema camera. Current EOS 5D Mark IV camera owners can have the Canon Log feature upgrade installed for $99 at any of the Canon service centers across the U.S. starting in July. The camera will also be available for sale (body only) with the feature upgrade pre-installed starting in July, with an estimated retail price of $3,599.00<span class="green">*</span>.</p>
<p>Canon Log uses the image sensor’s characteristics in a way that allows for a wide dynamic range, minimal loss of detail in shadows and highlight areas and an increased range of choices when color grading. Color grading options available with Canon Log include optimized color saturation, accurate colors with minor color bias, visual continuity and accurate skin tones.</p>
<p>Canon Log also works with and complements several EOS 5D Mark IV camera features including 4K shooting, Dual Pixel CMOS AF, high speed 119.9p shooting in HD and 59.94p shooting in Full HD. Additional features include Movie Servo AF allowing the camera to focus on a subject even when the shutter button is not used, the ability to register custom shooting modes in Canon Log and movie shooting in Canon Log on a compatible iOS® or Android™ device using the free Canon Camera Connect app<span class="green"><sup>1</sup></span>.</p>
<p>To learn more about the feature upgrade and how to get it installed, please visit <a href="https://www.usa.canon.com/internet/portal/us/home/explore/see-legendary/canon-log" target="article-9160679900">usa.canon.com/canonlog5d4</a>.</p>
<p>The EOS 5D Mark IV camera with Canon Log will be shown at the NAB show in Las Vegas, NV, April 24-27, in the Canon U.S.A., Inc. Booth #C4325 in the Central Hall of the LVCC. Follow Canon throughout the show on Instagram at @CanonUSA and Twitter at @CanonUSApro.</p>
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<p>B&H Photo has posted their first look for the brand new Canon Compact Servo 70-200 T4.4 cinema lens.</p>
<p>From B&H Photo:</p>
<blockquote><p>In this video, we take our first look at Canon’s latest addition to the compact servo lineup. The new 70-200mm T4.4 Lens keeps cinematographers and ENG videographers in mind with servo compatibility, full manual control, and parfocality. With color-matching to the existing cinema EF line, and gear-matching to Canon’s previous 18-80mm lens, the 70-200mm T4.4 brings a classic zoom range into new, versatile form.</p></blockquote>
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<p>Images for the Canon CN-E 70-200mm T4.4 have leaked out ahead of tomorrows announcement.</p>

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<p><em>New FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom Lens Features Outstanding Sharpness, Fast AF, Compact Design and more</em></p>
<p><strong>NEW YORK, Apr. 19, 2017 – </strong>Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their furthest reaching E-mount lens, the FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom (model SEL100400GM).</p>
<p>The new full-frame lens maintains the high standard of resolution that is shared among all of Sony’s flagship line of G Master™ series, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customizability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, in particular those that are commonly shooting sports or wildlife.</p>
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<p><strong>Uncompromised G Master Design and Performance</strong></p>
<p>A super telephoto zoom that meets the intense build requirements of Sony’s acclaimed G Master series lens lineup, the new FE 100-400mm GM model produces outstanding corner-to-corner sharpness throughout the lens’ zoom and focus ranges and beautiful rendered ‘bokeh’ or background defocus, ensuring the finest details are brought out in every subject and scene.</p>
<p>The complex design features 22 lens elements configured in 16 different groups, including one Super ED (Extra-low Dispersion) and two ED glass elements, all of which are working together to minimize chromatic aberration and ensure the ultimate resolution is captured. The lens also has Sony’s original Nano AR coating, which is particularly useful for shooting sports scenes or wildlife, as it reduces unwanted reflections.</p>
<p><strong>Precise, Quick AF Performance</strong></p>
<p>In order to keep up with fast-moving action, the new FE 100-400mm GM super telephoto zoom lens features a combination of double linear motor and a Direct Drive SSM actuator, which also ensures precise, quiet operation.</p>
<p>The double motor system allows rapid focus lens drive acceleration to capture the sudden motion that is common with sports and wildlife photography, while high precision positioning control and a newly optimized AF algorithm ensure the subject is quickly found and focused on. This ensures that the maximum AF performance of a camera like the new α9 is realized.</p>
<p><strong>Lightweight Design, Extensive Customizability</strong></p>
<p>In order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the new FE 100-400mm GM weighs in at a mere 49.3 ounces (1,395 grams), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras.</p>
<p>Functionally, the lens has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style. There is also a focus hold button that can also be assigned to variety of functions including focus mode selection, AF area selection or the popular Eye AF lock feature.</p>
<p>The telephoto zoom lens is dust and moisture resistant as well<sup>1</sup>, and has fluorine coating on the front lens that makes it easier to remove dust or grease. There is also a removable tripod mount.</p>
<p><strong>Professional Operation and Reliability</strong></p>
<p>The new FE 100-400mm GM Super Telephoto Zoom lens features built-in optical image stabilization, ensuring that sharp images can be captured during handheld shooting. It also offers a minimum focusing range of just 3.22 feet (0.98 meters), which maximizes its versatility in the field, and a 9 bladed circular aperture design that produces soft, beautiful bokeh.</p>
<p>The FE 100-400mm GM is compatible with both the 1.4x (model SEL14TC) and 2.0x (model SEL20TC) teleconverters, allowing photographers and videographers to shoot at up to 800mm on full-frame cameras and approx.1200mm (35mm full-frame equivalent) on APS-C cameras.</p>
<p><strong>Pricing and Availability</strong></p>
<p>The new FE 100-400mm GM Super Telephoto Zoom Lens ship this July for about $2,500 US and $3,399 CA.</p>
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<em>Groundbreaking Full-frame Mirrorless Camera Delivers Unmatched Speed, Versatility and Usability</em></p>
<ul>
<li><em>World’s First<span class="green"><sup>1</sup></span> full-frame stacked CMOS sensor, 24.2 MP<span class="green"><sup>2 </sup></span>resolution</em></li>
<li><em>Blackout-Free Continuous Shooting</em><span class="green"><em><sup>3</sup></em></span><em> at up to 20fp</em><em>s<span class="green"><sup>4</sup></span></em><em> for up to 241 RAW</em><span class="green"><em><sup>5</sup></em></span><em>/ 362 JPEG</em><span class="green"><em><sup>6</sup></em></span><em> images</em></li>
<li><em>Silent</em><span class="green"><em><sup>7</sup></em></span><em>, Vibration-free shooting at speeds up to 1/32,000 sec</em><span class="green"><em><sup>8</sup></em></span></li>
<li><em>693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second</em></li>
<li><em>Extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life</em></li>
<li><em>5-Axis in-body image stabilization with a 5.0 step</em><span class="green"><em><sup>9 </sup></em></span><em>shutter speed advantage</em></li>
</ul>
<p><strong>NEW YORK, Apr. 19, 2017 – </strong>Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their new revolutionary digital camera, the α9 (model ILCE-9).</p>
<p>The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.</p>
<p>The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting<span class="green"><em><sup>3</sup></em></span> at up to 20fps<span class="green"><em><sup>4</sup></em></span>, 60 AF/AE tracking calculations per second<span class="green"><em><sup> 10</sup></em></span>, a maximum shutter speed of up to 1/32,000 second<span class="green"><em><sup>8</sup></em></span> and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS™ CMOS sensor – the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras<span class="green"><em><sup>11</sup></em></span>. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front end LSI that maximizes overall performance.</p>
<p>This industry-leading speed and innovative silent shooting<span class="green"><em><sup>7</sup></em></span> is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fasting moving subjects are reliably captured and tracked across the frame.</p>
<p>The new α9 also features a vibration free, fully electronic, completely silent anti-distortion shutter<span class="green"><em><sup>7</sup></em></span> with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there is a wide variety of new settings, controls and customizability options that are essential for working pros.</p>
<p>“This camera breaks through all barriers and limitations of today’s professional digital cameras, with an overall feature set that simply cannot be matched considering the restrictions of mechanical SLR cameras” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “But what excites us most about the α9 – more than its extensive product specs – is that it allows professionals to see, follow and capture the action in ways that were never before possible, unlocking an endless amount of new creative potential.”</p>
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<p><strong>A New Standard of Speed and Focusing Accuracy</strong></p>
<p>Critical to the record-breaking speed of the new α9 is the combination of the new stacked 24.2 MP<span class="green"><em><sup>2</sup></em></span> Exmor RS image sensor, new BIONZ X processor and front end LSI.</p>
<p>The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fps<span class="green"><em><sup>4</sup></em></span> with continuous AF/AE tracking for up to 362 JPEG<span class="green"><em><sup>6</sup></em></span> or 241 RAW<span class="green"><em><sup>5</sup></em></span> images.</p>
<p>The camera’s innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per second<span class="green"><em><sup>10</sup></em></span>, regardless of shutter release and frame capture. Further, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout, giving the user a seamless live view of their subject at all times<span class="green"><em><sup> 12</sup></em></span>. This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and “in the moment” advantages that not even the finest optical viewfinders can match, and is available in all still image modes including high speed 20 fps<span class="green"><em><sup>4</sup></em></span> continuous shooting.</p>
<p>With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system – pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF – achieves approximately 25% faster performance when compared with α7R II, ensuring all fast-moving subjects are captured.</p>
<p><strong>Professional Capabilities in a Compact Body</strong></p>
<p>Sony’s new full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style.</p>
<p>The α9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder ever for a Sony α camera, incorporates an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding. The EVF also utilizes a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.</p>
<p>This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the α7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customizable, with options to set it for 60 fps or 120 fps<span class="green"><em><sup>13 </sup></em></span>to best match the action.</p>
<p>The α9 is equipped with an innovative 5-axis image stabilization system that provides a shutter speed advantage of 5.0 steps<span class="green"><em><sup> 9</sup></em></span>, ensuring the full resolving power of the new sensor can be realized, even in challenging lighting. Also, with a simple half press of the shutter button, the effect of the image stabilization can be monitored in the viewfinder or on the LCD screen, allowing framing and focus to be accurately checked and continually monitored.</p>
<p>The α9 also offers an Ethernet port (wired LAN terminal), allowing convenient transfer of still image files to a specified FTP server at high-speed, making it an ideal choice for studio photography, high-profile news and sporting events and more. There is a sync terminal as well, enabling external flash units and cables to be connected directly for convenient flash sync.</p>
<p><strong>New Features for Fast Operation</strong></p>
<p>Sony’s new α9 has several new and updated focus functions that support faster, easier focusing in a variety of situations. The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus point within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. The new model also offers touch focusing on the rear LCD screen for easily selecting of and shifting focus towards a desired focus point or subject.</p>
<p>New for Sony E-mount cameras, the α9 includes the addition of separate drive mode and focus mode dials, plus a new “AF ON” button that can be pressed to activate autofocus directly when shooting still images or movies.</p>
<p>Additional new capabilities include the “AF Area Registration”, which allows frequently used focus area to be memorized and recalled via custom button assignments. There is also the ability to assign specific settings (exposure, shutter speed, drive mode, etc) to a custom button to be instantly recalled when needed. The camera can memorize and automatically recall the last focus point used in a vertical or horizontal orientation as well, instantly switching back to it when that specific orientation is used again.</p>
<p>For enhanced customization, a “My Menu” feature is available, allowing up to 30 menu items to be registered in a custom menu for instant recall when needed.</p>
<p><strong>Double Battery Life, Double Memory</strong></p>
<p>The innovative α9 camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.</p>
<p>Also, based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.</p>
<p><strong>High Sensitivity and Wide Dynamic Range</strong></p>
<p>The unique design of the α9 image sensor represents the pinnacle of Sony device technology. The 24.2 MP<span class="green"><em><sup> 2</sup></em> </span>full-frame stacked CMOS sensor is back-illuminated, allowing to capture maximum light and produce outstanding, true-to-life image quality. The sensor also enables the diverse ISO range of 100 – 51200, expandable to 50 – 204800<span class="green"><em><sup>14</sup></em></span>, ensuring optimum image quality with minimum noise at all settings.</p>
<p>The enhanced BIONZ X processor plays a large part in image quality as well, as it helps to minimize noise in the higher sensitivity range while also reducing the need to limit ISO sensitivity in situations where the highest quality image is required.</p>
<p>The new α9 also supports uncompressed 14-bit RAW, ensuring users can get the most out of the wide dynamic range of the sensor.</p>
<p><strong>4K Video Capture</strong></p>
<p>The new α9 is very capable as a video camera as well, as it offers 4K (3840x2160p) video recording across the full width of the full-frame image sensor<span class="green"><em><sup>15, 16</sup></em></span>. When shooting in this format, the camera uses full pixel readout without pixel binning to collect 6K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth. Recording is also available in the popular Super 35mm size.</p>
<p>Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking<span class="green"><em><sup>17</sup></em></span>.</p>
<p><strong>New Accessories</strong></p>
<p>Sony has released a variety of new accessories to compliment the new α9 camera, including:</p>
<ul>
<li><strong><em>NP-FZ100 Rechargeable Battery – </em></strong>high-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. It also supports InfoLITHIUM® technology, making it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.</li>
<li><strong><em>VG-C3EM Vertical Grip</em></strong> – provides same operation, handling and design as theα9 camera, doubles battery life and allows USB battery-charging via the camera body.</li>
<li><strong><em>NPA-MQZ1K Multi-Battery Adaptor Kit</em></strong> – External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.</li>
<li><strong><em>GP-X1EM Grip Extension</em></strong> – Grip extender with same look, feel and design as α9 body. Enables more solid hold on camera.</li>
<li><strong><em>FDA-EP18 Eyepiece Cup</em></strong> –eye piece cup with locking mechanism</li>
<li><strong><em>BC-QZ1 Battery Charger</em></strong> –quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.</li>
<li><strong><em>PCK</em></strong>–<strong><em>LG1 Screen Protect Glass Sheet – </em></strong>hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen</li>
</ul>
<p><strong>Pricing and Availability</strong></p>
<p>The Sony α9 Full-frame Interchangeable Lens Camera will ship this May for about $4,500 US and $6,000 CA. It will be sold at a variety of Sony authorized dealers throughout North America.</p>

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