<p><a href="http://www.eoshd.com/2014/11/cinema-eos-mark-end-high-spec-canon-dslr-video/" target="_blank">Andrew at EOSHD.com</a> has posted an opinion piece on the future of high spec video features in Canon DSLRs. I’ve had this conversation with people in the past, and I feel somewhat the way Andrew does, in that I don’t see Canon speccing DSLRs as well as future Cinema EOS products. While I have been told a video focused DSLR is coming for NAB 2015, it won’t be a high end professional product.</p>
<p>There was a year when all I saw on videographer rigs was Canon DSLR cameras, but it seems that time has passed. I now see a lot of Cinema EOS cameras as well as smaller offerings from other manufacturers, and I do believe Canon wants videographers using C100’s as opposed to 5D Mark IIIs..</p>
<p>I agree with some of the points at EOSHD, but disagree with others. For Canon, it’s about making money and understanding markets with growth potential and markets in decline. The professional high margin segment is probably where the best chance of growth lies. I think selling more cameras and lenses to Hollywood along with support services is a much better strategy to grow revenue, and more importantly income, than it would be to offer a $2000 4K mirrorless camera for enthusiasts.</p>
<p>We’ll see how the next few years shapes up, and I expect 2015 will give us lots of hints of where Canon sees the future of videography & cinematography going.</p>
<p><strong>From EOSHD

</strong><em>“If Canon announced that they were withdrawing from the enthusiast stills camera market, you’d be surprised. It’s a pretty big market. But withdraw from the enthusiast video market they almost certainly have at the moment, whether they meant to do or not.</em></p>
<p><em><span id="more-14592"></span>Whilst we ponder Canon’s deeply uninspired 2014 in terms of technological innovation, consider this theory – Canon entered the enthusiast DSLR video market by accident and now they have pulled out of it by accident.</em></p>
<p><em>Whether they like it or not, Canon DSLRs are no longer 1st, 2nd, 3rd or even 4th best performing enthusiast options for video. Nikon, Sony, Panasonic and Samsung are all significantly ahead, and if we count Blackmagic (they’re actually more pro than enthusiast) Canon are down to 6th. Just 2 years ago they were 1st. What happened?”</em></p>
<p><a href="http://www.eoshd.com/2014/11/cinema-eos-mark-end-high-spec-canon-dslr-video/" target="_blank"><strong>Read the full article</strong></a></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

<p>DPReview has completed their review of the Canon EOS 7D Mark II and it’s extremely positive. They make a special effort to stress this camera is not an incremental update to the original EOS 7D.</p>
<p><strong>From the review</strong>

<em>“It would be easy to write off the EOS 7D Mark II as just an incremental upgrade to the original 7D, but that would be a serious mistake. The two cameras may share the number 7 and the letter D on their bodies, but inside they are very different machines.</em></p>
<p><em>With the 7D II Canon is putting a stake in the ground that it is committed to the crop sensor market. Although it will likely be seen as an aspirational camera for novices, or an upgrade path to people using more consumer oriented crop sensor bodies from Canon, the 7D II is unquestionably a pro camera. It’s built like a tank, has the control layout of a 5D Mark III and an autofocus system to compete with the 1D X.</em></p>
<p><em>Canon has added lots of tools to the Mark II, but one deserves special mention. Dual-Pixel autofocus may be one of the most important, and yet under-appreciated, technologies introduced to digital cameras in a long time. It’s significant that Canon now includes this technology on their Cinema EOS cameras. Canon still seems to be dialing in the optimal implementation for the technology, but it will be exciting to see how it evolves.”</em></p>
<p><strong><a href="http://www.dpreview.com/reviews/canon-eos-7d-mark-ii" target="_blank">Read the full review</a> </strong>| <strong><strong><strong><strong>EOS 7D Mark II in stock $1799: <a href="http://www.bhphotovideo.com/c/product/1081808-REG/canon_9128b002_eos_7d_mark_ii.html/bi/2466/kbid/3296" target="_blank">B&H Photo</a> | <a href="http://www.amazon.com/gp/product/B00NEWZDRG/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00NEWZDRG&linkCode=as2&tag=canorumo-20&linkId=4IHYPE3ZKJN5VL4X" target="_blank">Amazon</a></strong></strong></strong></strong></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

<p>We’ve been told the following and it looks to lineup with something <a href="http://www.canonrumors.com/2014/12/4k-fixed-lens-camcorder-coming-cr2/" target="_blank">we posted earlier last week about a fixed lens 4K camcorder coming from Canon</a>.</p>
<p class="p1"><strong>The new 4K camcorder coming</strong></p>
<ul>
<li class="p1"><span class="s1">Direct competition to Sony’s X-70</span></li>
<li class="p1">Sensor size will be about 1″</li>
<li class="p1">Form factor will resemble the Canon EOS C100 on a smaller scale</li>
<li class="p1">Priced around the Sony X-70</li>
<li class="p1">It will definitely be 4K</li>
</ul>
<p><em>Photo Credit: Matt Buchanan // <a href="http://gizmodo.com/5628823/canons-4k-camera-concept-please-be-real-one-day" target="_blank">Gizmodo.com</a></em></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

<p>Bryan at the-digital-picture has completed his review of the Canon EF-S 24mm f/2.8 STM pancake lens. This lens seems to be the APS-C equivalent of the 40mm f/2.8 STM for full frame shooters and looks to be just as highly regarded.</p>
<p><strong>From TDP

</strong><em>“At the end of the 40 STM review, I made a statement that also applies to this pancake-style lens: “Overall, I’m finding very “little” to not like about this tiny, inexpensive lens.” It is fun to joke about this little lens, but … it is the real deal. Not only will it get the job done, it will do the job as well or better than many other lenses. And for a lower price. It is not hard to justify this purchase.”</em></p>
<p><strong>In Stock: <a href="http://www.bhphotovideo.com/c/product/1081812-REG/canon_9522b002_ef_s_24mm_f_2_8_is.html/bi/2466/kbid/3296" target="_blank">EF-S 24mm f/2.8 STM $149 at B&H Photo</a></strong><strong>

</strong></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

<p>A patent for a new supertelephoto zoom optical formula for the EOS M system has surfaced in the form of an EF-M 70-400 f/4.5-7.2 STM.</p>
<ul>
<li><strong>Patent Publication No. 2014-228734 (Google Translated)</strong>
<ul>
<li>Published 2014.12.8</li>
<li>Filing date 2013.5.23</li>
</ul>
</li>
<li>Example 3
<ul>
<li>Zoom ratio 5.58</li>
<li>The focal length f = 69.59-251.52-388.00mm</li>
<li>Fno. 4.68-6.30-7.00</li>
<li>Half angle ω = 11.11-3.11-2.02 °</li>
<li>Image height 13.66mm</li>
<li>Overall length of the lens 155.01-227.97-240.02mm</li>
<li>BF 15.81-37.15-46.87mm</li>
<li>Inner focus</li>
</ul>
</li>
</ul>
<p>Source: [<a href="http://egami.blog.so-net.ne.jp/2014-12-10" target="_blank">EG</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>