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<p>A <a href="http://www.northlight-images.co.uk/cameras/Canon_1Dx_mk2.html" target="_blank">mention on Northlight</a> about someone from Canon apparently visited a few studios in the New York City area recently with a “test” camera in an EOS-1D X body. Images had to be processed and viewed on a particular laptop and none of the images could be copied or kept.</p>
<p>The image files were very similar in size to the EOS 5D Mark III’s 22mp files, but exhibited “much” better colour accuracy and detail. This camera is supposedly for later this year or early next year.</p>
<p>Could this be a replacement to the EOS-1D X, or an introduction of a new camera such as the rumor favourite EOS 3D?</p>
<p>Source: [<a href="http://www.northlight-images.co.uk/cameras/Canon_1Dx_mk2.html" target="_blank">NL</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

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<p>We’re told that Sigma will announce the 85mm f/1.4 DG Art series lens in late August, in time for Photokina in Germany. Availability may not be until early 2015. Perhaps this is to steal some of the thunder from the expected Zeiss 85mm f/1.4 OTUS lens that will be announced at Photokina.</p>
<p>It’s also possible that Sigma will announce something like a 300mm-600mm supertelephoto zoom lens. Although that may not come until 2015. There was no mention of whether or not the lens would have a constant aperture, or even what the aperture would be.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

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<p>We were alerted to the fact that Canon USA has removed the EOS M camera from their web site. They still list two of the 3 EOS M lenses, but there doesn’t appear to be any reference at all to the EOS M camera.</p>
<p>Are we going to see a mirrorless from Canon back in North America? At this point, I wouldn’t think so. Unless they completely revamp the product concept, it seems to be a lame duck system for Canon shooters.</p>
<p>There’s the possibility we see an EF based mirrorless system, maybe an even smaller SL1 style DSLR. I love the SL1 and I think removing the prism and introducing a few more pancake style lenses with an EF mount would be welcomed.  I’m speculating, as I haven’t heard anything to actually support such a concept.</p>
<p>Or maybe Canon is going to concentrate on the prosumer level of cameras and lenses, as that appears to be where the money is for companies in this industry at this time.</p>
<p><em>thanks Tom</em></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

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<p>New Campaign Includes TV, Theater and Digital Advertising as Well as New Consumer-centric “Bring It” Microsite</p>
<p><b>MELVILLE, N.Y., May 27, 2014</b> – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon’s line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.</p>
<p>With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new ‘Bring It’ campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.</p>
<p><iframe width="500" height="281" src="http://www.youtube.com/embed/S6vFwq6Zuhw?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to Canon’s past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed, as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.</p>
<p>“We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories -stories that will stand out from the crowd and last a lifetime.”</p>
<p><b>Bring It Microsite</b>

In addition, the “Bring It” microsite will serve as a gallery for consumer-submitted images and video, visitors to the <a href="http://bringit.usa.canon.com/" target="_blank" rel="nofollow">bringit.usa.canon.com</a> microsite will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. The microsite will also feature interactive content about Canon products, as well as educational tools to help inspire and guide consumers as they embark on their own journeys of producing still images and Hollywood caliber HD videos.</p>
<p>For the latest news and announcements related to Canon’s “Bring It” campaign, follow @CanonUSAImaging on Twitter and join the conversation with #BringIt.</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

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<p>A new patent showing an optical formula for an EF 100-400 f/4.5-5.6 DO has made an appearance. The patent also shows what appears to be a new 70-300 f/4.5-5.6 DO optical formula. Canon appears to be continuing their investment in diffractive optics R&D, though we haven’t seen a new DO lens in quite some time. I don’t think we’ll see a new 100-400 with the technology, and with the current 70-300L being pretty small and light, I’m not sure we’d see a new 70-300 DO either. It’s good to see they continue to develop the lens concepts though, and hopefully we see some new ones in the coming years.</p>
<div id="attachment_16563" style="width: 447px" class="wp-caption alignnone"><a href="http://www.canonrumors.com/wp-content/uploads/2014/05/2014_89385_fig01.png"><img class="size-full wp-image-16563" alt="EF 100-400 f/4.5-5.6 DO IS" src="http://www.canonrumors.com/wp-content/uploads/2014/05/2014_89385_fig01.png" width="437" height="429" /></a><p class="wp-caption-text">EF 100-400 f/4.5-5.6 DO</p></div>
<ul>
<li><span>Patent Publication No. 2014-89385</span>
<ul>
<li><span>Publication date 2014.5.15</span></li>
<li><span>Filing date 2012.10.31</span></li>
</ul>
</li>
<li><span>Example 1</span>
<ul>
<li><span>Zoom ratio 3.78</span></li>
<li><span>Focal length f = 103.00-200.00-388.94mm</span></li>
<li><span>Fno. 4.63-5.24-5.83</span></li>
<li><span>Half angle ω = 11.86-6.17-3.18 °</span></li>
<li><span>Image height Y = 21.64mm</span></li>
<li><span>228.82-273.58-303.10mm total length</span></li>
<li><span>BF 69.48-90.93-105.73mm</span></li>
</ul>
</li>
<li><span>Example 6</span>
<ul>
<li><span>Zoom ratio 4.00</span></li>
<li><span>Focal length f = 72.50-135.00-289.99mm</span></li>
<li><span>Fno. 4.44-5.04-5.85</span></li>
<li><span>Half angle ω = 16.62-9.10-4.27 °</span></li>
<li><span>Image height Y = 21.64mm</span></li>
<li><span>143.91-177.69-203.15mm total length</span></li>
<li><span>BF 39.10-39.10-39.10mm</span></li>
</ul>
</li>
</ul>
<p><strong>Source: [<a href="http://egami.blog.so-net.ne.jp/2014-05-24" target="_blank">EG</a>] </strong></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>
<p> </p>