It appears that Photoflex abruptly closed its doors (photoflex.com). I know it's April 1, but this doesn't seem to be something to joke about.
I had my eye on the same case and noticed it was listed as discontinued on B&H last week. I have many of their umbrellas, reflector fabrics, stands, and a small softbox. Best umbrellas that I've found and at reasonable prices. Also, my best stands (but, not so cheap). They also offered great service. It would be a shame to lose them.2mittsphotog said:That would explain the "discontinued" notice on some of their products at B&H. I bought their Transpac single light case on super sale at Adorama the other day, probably clearing inventory. Hope they're just re-organizing, would be a shame to lose them.
Mt Spokane Photography said:I predict that the name will be bought by a investment company, and tacked onto Chinese Imports. That's the usual route.
The April 1 timing gave me momentary hope. But yes, they're almost certainly a victim of low cost Chinese imports. My Photoflex lighting accessories were such a welcome breath of fresh air in the quality department. They replaced annoying, low cost, easily broken Chinese imports. So with Photoflex gone, I hope the void is filled with better quality imports. They are improving steadily.Mt Spokane Photography said:A victim to low cost Chinese Imports. As Chinese products get to be better quality, it going to happen more and more...