Hey guys, just thought i'd weigh in on my experience with the clicking lens too. I got my canon 24-70 2.8 II about 3 weeks ago (grey coloured box manufactured in March 2014) after returning a tamron 24-70 and the first thing i noticed when i got into a quiet room was that damn clicking.
I thought something was surely off, and then i found this thread and saw I'm in the same boat with a lot of other members. *shakes fist*
In any case, I popped off to the Canon service centre in Shanghai (where i live) and the guy first tried to palm me off by saying he couldn't hear it, and then after he could hear it, he said it was normal. After i pushed him a bit further, he said he would need to get a copy of the same lens to try (apparently the fact that my 70-200/17-55/18-55 zooms don't exhibit clicking isn't enough proof that zooms shouldn't click. Instead he said he could only base his conclusions on lenses of the same type, ie if his one clicks and mine clicks, then it's not a fault, it's a design feature... :-\ )
In any case, he said this noise didn't warrant the service centre opening up the lens.
In the end, the engineer said he didn't have the same lens on hand but he would request one from the marketing team to test later. After a week, he called me saying his one clicks too. He then said he would escalate it to his head office because he admitted clicking is a bit strange and he revealed another customer had come in with a clicker too.
Well i just heard back again today and the engineer said that the head office said it was normal, and it will not affect the function or usage of the lens. Go figure, eh? I guess Canon thinks if they close their eyes and ears long enough, we'll all get bored of waiting for a response from them.
On the bright side, the lens IQ is absolutely stunning, and it's my new favourite lens. I felt it wasn't worth pushing it further since i guess i can live with clickety click if it means i can have great photo quality.