AvTvM said:
The other aspect I am questioning about this lens is whether it really was the most urgent priority for Canon to offer 2 macro lenses in EF-S mount, but not a single prime faster than f/2.8
The point of EF-S and Canon's APS-C has always been affordability. Most people know this, Canon doesn't hide this, they mention it during interviews.
If you look at the EF-S lens line-up, all their lenses are affordable. Faster than f/2.8 would mean greatly increased costs.
Canon has one EF-S lens faster than f/2.8 afaik, the 50mm f/1.8, but a 50mm is also the cheapest design you can make in a lens, and the 50mm f/1.8 is still cheap.
If you are expecting canon to introduce 14mm f/2.0 EF-S, you are going to be waiting a long long time.
The APS-C audience is increasingly coming from people wanting to share video, youtube, etc. So you see Canon increasingly add video features.
-STM on all EFS lenses, to make video focusing silent
-IS on all EF-S zoom lenses
-hybrid IS to compensate for up and down movement
-built in video IS in the 77D
They are also adding usability menus on their newest cameras, to make them even easier to use.
Their focus is far less on the speed of the lens, but instead on the usability of the lens and ergonomics of the camera.
Imo, a good thing, the real money is coming from youtube vloggers and casual shooters, the market interested in professional landscape or wedding photography is incredibly small and isn't buying APS-C to begin with.
Fuji is coming out with very fast and expensive APS-C lenses and their marketshare is incredibly small compared to Canon's APS-C marketshare. I don't think Fuji is going in the right direction. ISO performance and IS keeps getting better, the need for very fast expensive lenses without IS is diminishing.