Canon plans to develop more lenses that no one has done before

I don't care much for a prestigious novel lens design but would happily purchase an RF 70-300L with variable aperture to replace my adapted EF 70-300L, assuming that the RF lens would be more compact to carry around.

The 70-300L is my workhorse long lens, and *just* small enough to fit in my travel kit, even when leaving the RF adapter mounted to it. To date there's no 1:1 replacement, not even announced.

So the question is - where is that RF 70-300L I desire so much, and will it ever come???
 
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AND.... I really should mention that Canon and ALL the other manufacturers should go for all-carbon fibre bodies and high-refractive-index optical-grade sapphire-coated Acrylic polymer lenses to reduce camera and lens weight PLUS put in 64 bits wide RGB + Depth channel recording for modern 3D-XYZ AR/VR imaging applications at a minimum of 64 megapixels and DCI-8K video resolutions at 120 fps!

Apple is about to EAT Canon, Sony and Fuji's lunch with their upcoming Sigma-OEM'ed Full-Frame and Medium Format DSLR and Cinema cameras and lenses that have built-in LIDAR/SONAR/RF 3D scanning technology!

Canon, Sony, Fuji et al will FEEEEEEEL the upcoming DOOOOOOOOOOOOOM if they don't respond to Apple's oncoming onslaught of stills and video imaging gear!

You heard it here first!

V
Thank you!
I'll sell all my Canon gear and reinvest in I-Phones, so I will be prepared for the big doom.
 
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That doesn't sound like a Z type halo lens though, and I doubt an APS-C lens would be on the list for the esoteric lens design that has never been done before.
I know its not a halo lens but the APC camera line is getting hammered in the press for not having enough RF-s lenses. And we don't even have a zoom that goes to 24mm equivalent, so a 15-? mm zoom lens would be so very welcome for all the rest of us that can't afford the F1.2 lenses

Then Canon can make a bunch of fancy lenses that almost no-one will buy! ;)
 
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I know its not a halo lens but the APC camera line is getting hammered in the press for not having enough RF-s lenses. And we don't even have a zoom that goes to 24mm equivalent, so a 15-? mm zoom lens would be so very welcome for all the rest of us that can't afford the F1.2 lenses

Then Canon can make a bunch of fancy lenses that almost no-one will buy! ;)
I am not sure if Canon is going to go up against Sigma and Tamron’s RF-S offerings directly.

I feel like Canon is content to let those two make normal photography-focused lenses for APS-C while Canon experiments with stuff like the dual fisheye etc…
 
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Long time reader, first time poster, here we go....

RF 18-24 f/2.8 IS (non-L)

After traveling to some European cities the past couple summers, I would love something small/light that I can shoot interiors of cathedrals or architectural street photography and leave my RF 15-35 L at home. I love that lens, but it's quite a commitment (on multiple levels).
 
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Thank you!
I'll sell all my Canon gear and reinvest in I-Phones, so I will be prepared for the big doom.
I personally use a 64 megapixel Android phone which creates middle-of-the-road-quality photos BUT having used the iPhone 15 Pro (i.e. the larger one), I do notice that its camera and software is SOOOOOOOOOO MUCH BETTER than my ruggedized mil-spec phone! The imagery coming out of the latest iPhones AND the latest Sony xPeria Android phones are UTTERLY STUNNING!

As I have said in MANY previous posts within the past few years, I have always KNOWN that smartphones WILL eventually catch up to DSLR's. The latest one-inch sensors and even APS-C sensors are just being introduced on smartphones that are now using fancy-shaped micro-lens arrays that get rid of the focal plane issues with phone thickness allowing for THIN phones that also have proper optical zoom capabilities when using very large smartphone sensors of One-Inch, APS-C and even larger in size!

THERE ABSOLUTELY IS going to be a melding of superb computational image processing software combined with large sensors combined with the much large memory storage capacities of smartphones being such that DSLR cameras are going to have serious marketing issues where they MUST EITHER UPSCALE into Medium Format sensors and Super-HDR imagery (i.e. 64-bit RGB+Depth pixels) or they have to DOWNSCALE into becoming tiny and super-rugged action cameras! The price per performance superiority of larger-sensor super-smartphones with superb nanoscale optics is going to do SERIOUS DAMAGE to traditional camera makers in the APS-C and Full Frame marketspace.

Out of all the manufacturers, I see Sony doing best because of its expertise in both professional stills/video imaging AND xPeria smartphones optics WHILE Fuji will be able to EASILY UPSCALE into the more profitable (and much more expensive!) Medium Format and even Large Format digital imaging sectors. Canon, Panasonic and even Leica might be having some future profitibility issues in this sector if they merely just continue with what they are doing now with thier current DSLR-like cameras.

I actually think that my previous rumour mills about seeing CANON SMARTPHONES may actually turn out to be further along than thought, since I now think that Canon is starting to get the message that it needs to combine multi-function smartphone abilities with larger sensors. Leaked images I have seen and disclosed here on CanonRumors OVER FIVE YEARS AGO indicate that Canon was/is experimenting with cameras that look like double-thick smartphones (i.e. up to 20 mm thick!) with a single APS-C sensor in them AND optical zoom capability! I think their ORIGINAL smartphone OEM partner was Taiwan-based HTC in the 2017/2018-era and I do believe they are STILL going with one of the three Taiwanese smartphone makers which in the latest 2024 rumour mill has the OEM being ASUS using a Taiwan, Thailand or Singapore-based factory for a Canon super-smartphone production line!

V
 
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"lenses with specifications that have never been seen before and that no one can imagine yet"!

10-20/4, 100-300/2.8, 28-70/2, 200-800, 600&800 f11 fit that description. already
Nikon and Sigma had a 120-300/2.8, so I would not count the 100-300 in that list
200-500/4+1.4 would be unique but Nikon's 200-500/5.6 is close.
Auto focus TS lenses would be pretty impressive and pretty expensive!
If the 1.4-2x TC would be another crazy optic though especially if it corrected for 1x/1.4x/2x options in one.

People's imagination can be pretty impressive but there are still EF lenses that aren't replaced yet eg 8-15/4,180/3.5 macro and MP-E 65/2.8 1-5x

Crazy halo lenses like the 50/1 Noct are unlikely to move any needle or improve Canon's reputation for great optics.

Most of the requests from the punters are to keep up with competitor offering eg 14/1.4, 150-600mm, 500/5.6 etc

Unfortunately, the mid range is an area that could be improved with the 50/1.4 being most obvious but Iezuka-san doesn't mention that area.
The thing with that Canon's (or Canon employee's) proclaim, is that it is vague (as expected). Imagination can run pretty wild.
You could play tweaking focal lengths and apertures a bit and create a lens that "no one as seen before". Like a 23-70/3.5 - I haven't seen anything like it! :ROFLMAO:

I would personally prefer that Canon focuses on filling up the RF line up and sprinkling the occasional surprise here and there.... like a 35/1.2 !!! :p (who did not see that coming?)
 
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