Canon adds two new lenses to the short supply list

[Canon Rumors Guy]

In a move that should surprise literally no one, Canon Japan has added the RF 24-105 F2.8L IS USM Z and the RF 200-800 F6.3-9 IS USM to the short supply list. Canon Japan states for both of these lenses that they plan on shipping the items in sequence, and delivery may take longer than

See full article...

 

[EricN]

 

[David - Sydney]

Entirely expected although I would have assumed that Canon had a good idea about pre-order volumes and would deliver them.
If they can't fill the pre-orders then Canon doesn't understand the market as well as we think they do.

I am surprised by the weak arguments that Sony shooters have had against these two lenses. Maybe Canon did break the internet after all!

How many more lenses need to be released as per the roadmap and rumours??

 

[koenkooi]

Entirely expected although I would have assumed that Canon had a good idea about pre-order volumes and would deliver them.
If they can't fill the pre-orders then Canon doesn't understand the market as well as we think they do. [...]

That's assuming Canon has both the production capacity and the will to postpone introduction to satisfy all the demand in the first batch. I'm not convinced they actually have either of those.

 

[Del Paso]

This was to be expected.
Supply chain is doomed!

 

[Bonich]

That's assuming Canon has both the production capacity and the will to postpone introduction to satisfy all the demand in the first batch. I'm not convinced they actually have either of those.

Either a lens is a flop or when it hits the market the peak demand does exceed the long term capacity.
Any production facility these days is being laid out with cost efficiency in mind, so the long term demand is the criteria to focus on.

You will see a lot of those 200-800 out in the field within a year's timeframe.

 

[Elgogo]

At this point I have a feeling this is the new strategy for camera companies to make people preorder things. By making you think you won’t get the item that you want for. Long time you “must preorder now or else”
Nikon has been doing the same and the majority of lenses are in stock after 2-3 weeks of launch date. Just saying

 

[neuroanatomist]

Nikon has been doing the same and the majority of lenses are in stock after 2-3 weeks of launch date. Just saying

The RF 28/2.8 was put on the delayed list just after the announcement, yet Adorama had them in stock and available for purchase even before the official launch date.

The RF 100-300/2.8 launched at the end of May and it’s still hard to get.

 

[koenkooi]

The RF 28/2.8 was put on the delayed list just after the announcement, yet Adorama had them in stock and available for purchase even before the official launch date. [...]

For the 28mm, my preorder (minutes after it became available at that store) didn't get allocated to the first batch, but a different store had it in stock after handling their preorders. I was very glad I looked around, I hadn't expected the pre-orders to be so skewed towards the big two camera specialists here in .nl.

 

[Richard CR]

That's assuming Canon has both the production capacity and the will to postpone introduction to satisfy all the demand in the first batch. I'm not convinced they actually have either of those.

Unless they shut down facilities or laid off a ton of staff they do. but it really depends

 

[EOS 4 Life]

The good news is that there are plenty of RF-S 10-18 IS lenses to go around.

 

[EOS 4 Life]

Unless they shut down facilities or laid off a ton of staff they do

They can only build so many lenses at a time regardless.
They just launched 4 lenses in a short time frame.

 

[danfaz]

They can only build so many lenses at a time regardless.
They just launched 4 lenses in a short time frame.

Yep, there's still a lot of hands-on with L glass, according to this somewhat dated article:

https://www.canon-europe.com/pro/stories/l-series-lenses-facts/

 

[Richard CR]

The good news is that there are plenty of RF-S 10-18 IS lenses to go around.

shhhh

 

[Richard CR]

They can only build so many lenses at a time regardless.
They just launched 4 lenses in a short time frame.

they had the fabrication capability to do a ton more lenses.

but you do have a point, i'm not sure how long it takes them to spin up a new lens.

 

[Pixel]

I’m not particularly worried. I got my 100-300 on day one, I should get this one too.

 

[AJ]

Maybe Canon is confusing dating advice with marketing advice. Playing hard-to-get isn't always the best strategy.

 

[neuroanatomist]

I’m not particularly worried. I got my 100-300 on day one, I should get this one too.

So did I, but I preordered early (as I did for the 24-105/2.8).

 

[Cariboucoach]

If, as some people on this site have stated that \"Canon know the market far better than we do\", why do they say demand was more than we thought. Don\'t they know their market?

 

[john1970]

Not surprised and I preordered both. Honestly don’t need either until spring 2024.