takesome1 said:
neuroanatomist said:
Marsu42 said:
neuroanatomist said:
The latter group far and away outnumbers the former.
This has left me confused - how would you know that? Or are you just talking of the number of posters in this thread?
There were close to 14 million dSLRs sold last year.
How many of those people do you think know what low ISO DR is, much less care about it?
I did forget to mention an intermediate (but still minority) group...those who know what it is, care about it, but do not think it's the most important factor in camera performance or even in image quality. Based on posts from members of this forum, I suspect even that group outnumbers those for whom DR means
everything about IQ and camera performance.
Thinking of the percentage of DSLR owners I know personally (not on forums), I am going to go with about 5%, 700K. I would also guess that there are 12 million of them that never get past the point of using the running man, head or mountain settings.
It isn't surprising that most DSLRs sold are Rebel-style entry-level DSLRs. It also isn't surprising that the very vast majority of those DSLR buyers probably don't know about nor care about DR.
Btu why does that matter? Those are your average consumers looking for a better camera than their smartphone has. They have never been part of the group that cares about IQ. The group that cares about IQ is your avid enthusiast/hardcore hobbyist, semi-pro and pro users...high end users. Out of the 14 million DSLRs sold last year, how many do you think were Rebels and Dxxxx's and and the like? And how many do you think were high end models sold to people who fall into the group I just described? It's a SIGNIFICANTLY smaller number of people who buy higher end DSLRs, such as the 7D, 5D, 1D lines, or the Dx and Dxxx lines or the A7 line. Of those people, how many do you think know what RAW is, what dynamic range is and how it impacts IQ? Your percentages will change significantly.
The issue of DR shouldn't be applied to the grand total number of DSLRs sold. It should be applied to the sub group of photographers who fall into the "likely to buy high end" category. Canon could completely lose the high end market, and they would probably still have a profitable photography segment...because Rebels (and the remainder of P&S sales, and certainly EOS-M sales in Asia) make up a GIANT slice of their revenue pie. However...such a Canon would have lost the race as far as people like us, on this forum, go. IMHO they are already losing that race. For all the "sales numbers" and "majority numbers" being thrown around, there are a LOT of people who fall into the high end and cares about IQ category that are sick and tired of Canon's IQ. Certainly not on this forum...but the response to Canon's recent ad campaign on other sites is very telling. I don't think I've seen one positive comment about it outside of these forums. Nikon's ILC sales the year the D800 was released skyrocketed. The growth was attributed to some growth in mirrorless, and the D800/E. That camera helped spur 50% growth for Nikon's unit sales in one year.
What happens if Canon loses their place in the high end market? Do they even care? Or would they just be happy selling Rebels and EOS-Ms to the masses, because, well, you know...that's what makes the bottom line big and fat and black. It's what makes Canon the top DSLR seller in the world. Even if they lost a few hundred thousand high end DSLR sales, they would still be selling GOBS of the other stuff. The alternatives are not perfect...yet. However that is rapidly changing...Nikon's high end DSLRs, while they lack certain things I really like about Canon equipment, are still way up there. The A7 series has it's flaws, however Sony has been making progress on all fronts, not just the sensor front. Their new AF system has all the same capabilities, including tracking capabilities, as a Nikon or Canon AF system. Canon's older sensor technology, and history of providing the bare minimum features possible in any given device for as long as possible, are affecting them on other fronts as well. Video, an area where Canon exploded into only a couple years ago, is also an area where the competition is packing in the IQ and the features, in cheaper products, and gaining massive headway against not only Canon but some of the ancient established players. Red and Sony being two of those key competitors (with Red having raced past Canon now to challenge Arri.)