dilbert said:Canon faces competition from sensor IQ output across its entire range of products.
The only way to respond to that is by moving the ADC onto the sensor and doing other things to improve IQ.
It isn't enough to just use improvements like this on the flagship model when Canon's competitors are using improvements across their entire range of products.
MM is smart enough to understand that.
I agree, he is planning to use the technology on new models. He also likely ordered the rumored testing of Sony sensors telling his staff to use them if they could not put the technology into Canon sensors. That usually causes the stogy types to move (a little).
I have little doubt that there is a engineering issue, its the foot dragging in management. Canon emphasizes cost control as a way of life. Everything about a product is optimized for cost effectiveness. Not one penny goes into the cost of a product without a management review. This results in Canon's ability to make a profit when others are losing money. However, they must eventually bite the bullet and put tech into cameras even if it costs $0.25 more.
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