Sony officially announces the Alpha a7c, the world’s smallest and lightest full-frame camera.

Canon Rumors Guy

Canon EOS 40D
Canon Rumors Premium
Jul 20, 2010
Sony has announced an interesting full-frame camera. Sony claims it to be the world’s smallest and lightest full-frame camera. Along with the camera, Sony announced a new flash and a new lens.
New HVL-F28RM Compact Flash is also Announced
SAN DIEGO, CA – September 14, 2020 – Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.
The Alpha 7C is the world’s smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world’s smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The...

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4k 8 bit 4:2:0
No 4k60p
Worse IBIS than even the A73
Single card slot

1800 USD body only.

Wow. A new era for sure.

You forgot the 2008 era LCD resolution and 2012 era EVF resolution too at that price and EVF is a pitiful 0.5x far worse than decent APS-C cameras.
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The title says "Sony officially announces the Alpha a7c, the world’s smallest and lightest full-frame camera.", but fact is that it's not the lightest full frame camera. Not even the lightest digital full frame camera.
Same holds for "The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest[iv] form factor in a standard zoom lens".
I guess when you say it loud and often, people will believe it.
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At this price point, you might as well go for the Sony A7s3 where you at least GET a proper viewfinder and of course that FANTASTIC NIGHTVISION MODE that the Sony A7s3 well deserves accolades for!

The Sony A7c is just too "Crippled" at that HUGE price point compared to a Canon M50, M5 and even the Canon RP models of hybrid-style cameras. Those last three models ALL have superior ergonomics and weather sealing AND are actually cheaper!

For the Vloggers who don't want to spend a lot of money, I actually SUGGEST getting the Canon M50 along with a superior-quality high end 35mm prime lens (the Sigma ART series 35mm is my favourite!) That lens is definitely wide enough for you Vloggers and it is FAR SUPERIOR GLASS to the standard Canon kit lens in terms of sharpness, colour, contrast, etc!

Price Canon M50 $649 USD

Price Sigma Art f/1.4 prime lens 35mm $699 USD

Rhode Wireless microphone kit: $199 USD (Use your iPhone or Android phone as your multi-take 24 hour capable sound files master recorder!)

With this combo and a Rhode microphone setup, you are GOOD to go for high quality 4K 24 fps Cinematic Vlogging and you can always upgrade later to a Canon RP or R5 camera and STILL use that fancy Art series lens and Rhode microphone on either of them! Spend the money on a BETTER LENS and upgrade later when the market will stabilize with more video-centric hybrid camera options in 2022!

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Sibir Lupus

EOS M6 Mark II + EOS M200
Feb 4, 2015
I'm totally amused by Sony's Marketing.

Smallest** and Lightest: ***

** with an interchangable zoom lens already attached. *** of all the ones that have IBIS.

Talk about desperate marketing! :p

It makes a nice small second camera to carry in your bag if you already have something like a Sony A9 II. Other then that, you'd be better off with an A7 III.
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