The RF mount “Holy Trinity” should be ready to ship before the end of July 2019 [CR2]

[ivan11]

For Canon "Ready to ship" is usually 2-3 months after the proper announcement, so that October at the earliest since we haven't seen a proper announcement yet.

Rumors: they gonna release the 15-35 and the 24-70 on October and the 70-200 on December as far as i know...

 

[kawabata]

For Canon "Ready to ship" is usually 2-3 months after the proper announcement, so that October at the earliest since we haven't seen a proper announcement yet.

Maybe that’s normal in Canon’s world. But it’s messed up. Disney announces their new service is launching in November and it launches in November. Apple does the same. Most successful companies do. Why Canon has apparently strategically developed a reputation for announcing things consistently earlier than they come out suggests a very high level of incompetent leadership. The buyers of their products are, no doubt, their biggest fans. They should be embracing this fan base by providing updates on news flow and accurate estimates for releases. Whether it’s the hold trinity of 2.8 or the possibility of a 2.0, their fans want to know and plan for those releases. And it’s not like holding back that information gives their competition any advantage. Half of buying a brand is the brand, not the underlying product. They should do s better job building the reputation of their brand.

 

[BillB]

Maybe that’s normal in Canon’s world. But it’s messed up. Disney announces their new service is launching in November and it launches in November. Apple does the same. Most successful companies do. Why Canon has apparently strategically developed a reputation for announcing things consistently earlier than they come out suggests a very high level of incompetent leadership. The buyers of their products are, no doubt, their biggest fans. They should be embracing this fan base by providing updates on news flow and accurate estimates for releases. Whether it’s the hold trinity of 2.8 or the possibility of a 2.0, their fans want to know and plan for those releases. And it’s not like holding back that information gives their competition any advantage. Half of buying a brand is the brand, not the underlying product. They should do s better job building the reputation of their brand.

People insist on treating rumored release dates as Canon promises. So far as I know Canon has only said that the RF trinity will be out by the end of the year. I don't think Canon has announced release dates for any new F2.0 zooms. Sort of silly to hold Canon responsible for rumors that don't pan out or unfulfilled wishes.