Maybe that’s normal in Canon’s world. But it’s messed up. Disney announces their new service is launching in November and it launches in November. Apple does the same. Most successful companies do. Why Canon has apparently strategically developed a reputation for announcing things consistently earlier than they come out suggests a very high level of incompetent leadership. The buyers of their products are, no doubt, their biggest fans. They should be embracing this fan base by providing updates on news flow and accurate estimates for releases. Whether it’s the hold trinity of 2.8 or the possibility of a 2.0, their fans want to know and plan for those releases. And it’s not like holding back that information gives their competition any advantage. Half of buying a brand is the brand, not the underlying product. They should do s better job building the reputation of their brand.