That makes no difference to my point. FYI, the grey market goods in UK are generally about 20-25% cheaper than the High Street which sorta suggests they are avoiding VAT, which matches your description of prices in the US and how a shop can offer at grey market prices. But that does not avoid the fact prices of 5DIV in UK have been relatively stable for the last 2 years, nor does it avoid the fact that relying on ebay prices to support an argument is dodgy in the extreme.First of all, I'm really sorry you can't get USA prices in the UK. To make it worse, we usually don't pay any sales tax either (or VAT). And we have Greentoe and CanonPriceWatch, who usually can match gray market prices from authorized Canon retailers, plus no sales tax. Does that make it worse for you? Anyway, I was responding to a post that said Canon will have a hard time (selling cameras) this shopping season. My point was, no they wont - if Canon is competitive with Sony at the same price points, how much more so at lower ones.
And my point is that Canon clearly does not need to reduce its prices (if it did they would have done so) yet Sony with supposedly superior products need to reduce theirs to compete with Canon.
That is the problem with the market - it gives a genuine picture of what the population as a whole thinks of a product. I am not saying that Canon does not need to respond because it clearly does. My point is, and always has been, that the urgency with which they need to respond is far, far lower than the doom-mongers, Sony fanboys, and geen-eyed Sony wannabes (those wishing Canon would copy them) make out.