privatebydesign said:With regards ML I think Canon have taken a masterful and probably coincidentally pragmatic approach, all the more remarkable given the type, size and style of company they are.
ML adds a very welcome boost to 5D sales, it made the 5D MkII a cult product and that has continued with the MkIII, indie film makers, small time videographers and wedding photo/video shooters love them, but Canon have laid down their stance on encroachment of the Cine line, a much smaller and better funded market segment anyway.
ML have created a buzz and good feeling around the 5D, Canon have "let" them do it, a PR positive instead of the PR negative legal action would have generated. ML have helped sales, which I am sure Canon appreciate, but ML don't see the value, if any, in hacking the C line firmware, which Canon also love.
This has to be a very rare occurrence of everybody being happy and living in comparative harmony, wonder how long it can last!
I'm glad you phrased it as "let" quotation marks and all because I just don't feel that legally there is much they could do about it unless there are facts that I'm unaware of. I think legal action would not only have created negative PR, but may very well have resulted in unfavorable legal precedent for Canon if the ML folks had adequate legal representation and some means of legal funding.
The problem as you pointed out earlier is that they likely have neither, and Canon could force an attorney for ML to rack up an unaffordably large number of billable hours responding to near-ridiculous motions. I say "near" with ABA PR Rule 3.3 in mind. (Model Rules of Prof’l Conduct R. 3.3 cmt. 4 (1983)) - not proper citation form, but this is a forum discussion, not a brief.
I'm not sure that I agree with you about everybody being happy. I imagine 1Dx owners feel a little bitter about sort of being penalized for owning Canon's non-C flagship EOS. No?
What would be interesting is if maybe one of the full-frames to come out next year is a 5DC - an entry level C-series EOS. Not saying I think it would happen, just that it would be interesting.
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