Sigma Debuts the 14-24mm F2.8 Art Lens at WPPI 2018

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<em>Attendees are invited to the Sigma booth to test out the newly announced wide aperture zoom, join in on conversations with Sigma Pros and win prizes</em></p>
<p><strong>Las Vegas, NV – <span class="aBn" tabindex="0" data-term="goog_453001248"><span class="aQJ">February 14, 2018</span></span> –</strong> Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, will showcase the latest addition to its robust line of Sigma Global Vision and Cine lenses – the 14-24mm F2.8 DG HSM Art lens – at the 2018 WPPI Expo held at the Mandalay Bay Resort and Casino in Las Vegas, NV from <span class="aBn" tabindex="0" data-term="goog_453001249"><span class="aQJ">February 26-28</span></span>. The 14-24mm DG HSM Art is the perfect lens to help wedding and event photographers capture grandiose scenes with crystal clear wide-angle shots. Not only will attendees have the opportunity to test-drive Sigma’s full line of SGV lenses at booth 810, but also interact with seasoned Sigma Pros. Furthermore, attendees can enter for a chance to win a 24-70mm F2.8 Art lens and a host of other photography accessories and special prizes!</p>
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<p><strong>Highlighted – Full Line of Gear on Display at the Sigma Booth at WPPI 2018:</strong></p>
<p><strong><u>Brand New Wide Aperture Zoom:</u> <a href="https://bhpho.to/2GbvTPO">Sigma 14-24mm F2.8 DG HSM Art</a></strong>

The newest arrival on the Sigma Global Vision scene, the 14-24mm F2.8 DG HSM Art lens is designed for 50-megapixel plus cameras and achieves the legendary Art lens optical quality with three FLD glass elements, three SLD glass elements, and three aspherical lens elements, including one 80mm ultra high precision molded glass aspherical element. With near zero distortion (less than 1%) and minimal transverse chromatic aberration, flare and ghosting, the new Sigma 14-24mm offers constant F2.8 brightness throughout the zoom range and delivers optimal image quality at every focal length and shooting distance. The high-speed, high-accuracy autofocus allows photographers to capture incredible, in-the-moment images. Additionally, the 14-24mm F2.8 DG HSM Art incorporates the Sports line level dust- and splash proof design, allowing for the lens to be used during varying weather conditions.</p>
<p><strong><u>Workhorse Zoom Lens:</u> <a href="https://bhpho.to/2EqveNQ">Sigma 24-70mm F2.8 DG OS HSM Art</a></strong>

Touting a brand new Optical Stabilizer (OS), Hypersonic Motor (HSM) for highly efficient and fast autofocus, as well as a dust- and splash-proof mount with rubber sealing, the revamped 24-70mm Art covers a wide array of shooting scenarios. Its DNA includes three SLD (Special Low Dispersion) glass elements and four aspherical elements to minimize coma, transverse chromatic aberration and distortion from center to edges. The 24-70mm F2.8 Art aspherical elements use Sigma’s groundbreaking thicker center glass design and highly precise polishing process, delivering stunning images and bokeh effects. The lens’ purpose-built structure boasts a new metal barrel for optimal durability with TSC composite internal moving components designed to resist thermal contraction and expansion.</p>
<p><strong><u>Must-Have Lenses in Portrait Photographer’s Toolkit:</u> <a href="https://bhpho.to/2AUidGh">Sigma 85mm F1.4 DG HSM Art</a> and <a href="https://bhpho.to/2hMaOov">135mm F1.8 DG HSM Art</a></strong>

The Sigma 85mm Art employs a completely new high-performance optical design and premium components purpose built by Sigma R&D to produce the visually stunning bokeh effect that attracts so many photographers. The lens’ advanced architecture features two SLD (special low dispersion) glass elements and one glass element with a high rate of anomalous partial dispersion and refraction.</p>
<p>The Sigma 135mm Art is a mid-range telephoto prime lens, touting outstanding sharpness and great IQ from edge to edge. The 1.8 F-stop delivers greater “shallow depth of field” and isolation of subjects. The outstanding compression effect makes it equally as powerful for up-close and full-length portraits. Its new large Hyper Sonic Motor (HSM) delivers ample torque to the focusing group for outstanding speed, ensuring exceptionally stable performance even at lower speeds and allowing for fast autofocus photography.</p>
<p><strong><u>Raising the Standard:</u> <a href="https://bhpho.to/2hKbA5h">Sigma 50mm F1.4 DG HSM Art</a></strong>

The Sigma 50mm Art has been designed to set a new standard for 50mm prime performance. A Hyper Sonic Motor (HSM) ensures quiet, smooth and accurate autofocusing and paired with Special Low Dispersion (SLD) glass and Super Multi-Layer coating, the 50mm Art is a high performance lens for the high megapixel DSLR sensors. Thirteen elements in eight groups allow for unsurpassed performance even at wide apertures, and close-up photography is easily managed with a minimum focusing distance of 40cm.</p>
<p><strong>Get Inspired by the Sigma Pros</strong>

Back after popular demand at this year’s Imaging USA show, Sigma will host “Signature Images – A Conversation about Commercial Photography,” interactive discussion sessions featuring Sigma Pros Liam Doran and Judy Host. Together Liam and Judy will open the floor<span class="aBn" tabindex="0" data-term="goog_453001250"><span class="aQJ">on Monday</span></span> and <span class="aBn" tabindex="0" data-term="goog_453001251"><span class="aQJ">Tuesday</span></span> of the show for a dialogue with the audience on how to find success in the world of commercial photography. Attendees are encouraged to jump in on the conversation and share their insights and experiences.</p>
<p>In addition to “Signature Images,” attendees looking to learn wedding and portraiture tips and tricks from this year’s show are invited to sit in on presentations from Sigma guest speakers, Meg Loeks (family portraiture photography), Judy Host (black & white and commercial photography) and Liam Doran (adventure and action sports photography), as well as noted wedding photographer Michael Anthony in the Sigma Theater. These professional photographers will share some of their best commercial photography shots, in addition to divulging tips and tricks on how attendees can achieve picture-perfect moments of their own.</p>
<p>Check out our presentation schedule <a href="http://sigma.cmail20.com/t/r-l-jruyhuhl-dkikkjelh-yu/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?hl=en&q=http://sigma.cmail20.com/t/r-l-jruyhuhl-dkikkjelh-yu/&source=gmail&ust=1518709636974000&usg=AFQjCNGUeEprqtBDXlbW2U2bKvO9_nGmGw">here</a>!</p>
<p><strong>Win Big with Sigma!</strong>

Sigma will be giving away a 24-70mm F2.8 Art lens to one lucky WPPI attendee who stops by the booth and gets their badge scanned during the course of the show. The winner will be notified to collect the prize after the show. Other attendees can try their hand at spinning the Sigma prize wheel to walk away with photo accessories.</p>
<p><strong>Shoot with Sigma’s Cine Lenses</strong>

WPPI attendees will have the opportunity to try out the full line of Sigma Cine lenses on the show floor at Sigma’s shooting bay. A variety of camera systems will be available for attendees to test out all ten of Sigma’s Cine lenses.</p>
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Tamron Teases a New Lens Ahead of CP+

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<strong>*Update*</strong> I am apparently blind and didn’t see the ring at the top of the lens, this is definitely a zoom. I’d like to think Tamron wouldn’t tease an APS-C superzoom, but……</p>
<p>Not to be outdone by <a href="http://www.canonrumors.com/sigma-announces-brand-new-14-24mm-f2-8-art-lens/">Sigma’s recent 14-24mm f/2.8 DG HSM Art series lens announcement</a>, it looks like Tamron has a new prime in store for us. <a href="https://photorumors.com/2018/02/14/new-tamron-lens-teaser/">Photo Rumors</a> found the first teaser for the lens.</p>
<p>Tamron tends to make similar focal length primes as Sigma, but they’re usually a bit slower.</p>
<p>Could this be a 100mm f/2 VC or a 135mm f/2 VC? Or like a few people on the forum think, <a href="http://www.canonrumors.com/forum/index.php?topic=34488.0">it could be a zoom</a>. Hopefully it’s something for full frame DSLRs.</p>
<p>Sound off in the forum on what you hope this new Tamron is.</p>
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1080 video quality on 5dmk4 and 1dx2 vs competition?

I have seen some comments elsewhere about the 1080 quality of the Canon cameras being soft and exhibiting moire etc, it seems to be more so in the older cameras, 6d, 5dmk3 etc but a few about the 5dmk4 and 1dx2 have also come up.

How do these two compare to the likes of Nikon, Sony, Panasonic etc for their 1080 60fps or 120 fps quality? Asking for someone who is looking at a 5dmk4 in the future, from a 6d and 5dmk3, but currently uses my a7r3 for 60 fps video

I know the 4k is a sore spot for some, with the crop and file size, does this provide a better quality output, for the storage space?

Thanks.

Canon U.S.A., Inc. Named One of the 2018 \

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<strong>MELVILLE, N.Y., February 13, 2018</strong> – As a testament to the company’s strong standing as a good corporate citizen and its proactive approach to corporate social responsibility initiatives, Canon U.S.A., Inc., a leader in digital imaging solutions, has been recognized as one of the <a href="http://worldsmostethicalcompanies.com/honorees" target="blank"><b>2018 World’s Most Ethical Companies</b></a> by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices. This recognition is based on a variety of factors including: measuring and improving culture, leading with integrity and committing to transparency, diversity and inclusion. In 2018, 135 companies were recognized across 23 countries and 57 industries.</p>
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<p>“I’d like to thank the Ethisphere Institute for this honor, which Canon takes great pride in,” said Kenneth Sharpe, Vice President, Corporate Audit, Ethics and Business Consultation, Canon U.S.A., Inc. “To be named as one of the World’s Most Ethical Companies is a true reflection of the values, culture and leadership that drive our organization. This distinction speaks to the integrity that is present throughout every level of our organization and represents the hard work and dedication of our cherished colleagues who work to meet this high standard every day.”</p>
<p>“While the discourse around the world changed profoundly in 2017, a stronger voice emerged. Global corporations operating with a common rule of law are now society’s strongest force to improve the human condition. This year we saw companies increasingly finding their voice. The World’s Most Ethical Companies, in particular, continued to show exemplary leadership,” said Timothy Erblich, Chief Executive Officer of Ethisphere. “I congratulate everyone at Canon U.S.A., Inc. for being recognized as one of the World’s Most Ethical Companies.”</p>
<p>The World’s Most Ethical Companies assessment is based upon the Ethisphere Institute’s <a href="http://worldsmostethicalcompanies.com/" target="blank"><b>Ethics Quotient</b></a><sup>®</sup> (EQ) framework, which offers a quantitative way to assess a company’s performance in an objective, consistent and standardized manner. The information collected provides a comprehensive sampling of definitive criteria of core competencies, rather than all aspects of corporate governance, risk, sustainability, compliance and ethics. Scores are generated in five key categories:</p>
<ul>
<li>Ethics and compliance program (35%)</li>
<li>Corporate citizenship and responsibility (20%)</li>
<li>Culture of ethics (20%)</li>
<li>Governance (15%)</li>
<li>Leadership, innovation and reputation (10%)</li>
</ul>
<p>Research by the Ethisphere Institute has found that, when indexed, companies listed among the “World’s Most Ethical” outperformed the U.S. Large Cap Index over five years by 10.72 percent and over three years by 4.88 percent. Ethisphere refers to this as the <i>Ethics Premium</i>.</p>
<p>The full list of the 2018 World’s Most Ethical Companies can be found at <a href="http://www.worldsmostethicalcompanies.com/honorees" target="blank"><b>www.worldsmostethicalcompanies.com/honorees</b></a>.</p>
<p>For more information on Canon U.S.A., Inc., please visit <a href="http://www.usa.canon.com/"><b>www.usa.canon.com</b></a>.</p>
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FedEx is Now B&H Photo's New Primary Customer Delivery Partner

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<strong>From <a href="https://bhpho.to/2mrnL4l">B&H Photo</a>:</strong></p>
<p>Effective Immediately:</p>
<p>FedEx is now B&H’s new primary customer delivery partner.</p>
<p>After many years with UPS, we decided that FedEx is the best-positioned carrier to provide the highest level of service possible for our customers. As everyone knows, customer experience is paramount at B&H.  Delivery service has been a major challenge, and we believe we can do better in shipping.  We will continue to ship via UPS, USPS, and others, but FedEx is now our primary carrier.</p>
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Industry News: RED and Foxconn Plan To Make Affordable 8K Digital Cinema Cameras

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According to a <a href="https://asia.nikkei.com/Business/AC/Foxconn-eyes-digital-film-sector-as-smartphone-demand-weakens?page=1">report in the Nikkei Asian Review</a>, Foxconn Technology Group plans to work with RED Digital Cinema and enter the digital cinema market to produce “affordable” 8K cameras.</p>
<p>Production of the iPhone brings in more than 50% of Foxconn’s revenue, and with demand weaking, the company is planning to diversify and move into other sectors, starting with the digital cinema.</p>
<p>Mr Gou said of working with RED: “We will make cameras that will shoot professional-quality films in 8K resolution but at only a third of current prices and a third of current camera sizes”.</p>
<p>Foxconn acquired Sharp’s semiconductor business back in 2016 and that acquisition will play a critical role in making camera components.</p>
<p>If this works out, we could be seeing some interesting products in the future.</p>
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Industry News: Panasonic Announces the LUMIX GX9 Mirrorless With No Low-Pass Filter

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<em>The Ultimate Compact Single Lens Mirrorless Digital Camera Capture High Quality Images in Your Own Creative Way</em></p>
<p><strong>Newark, NJ (February 13, 2018) –</strong> Panasonic is proud to introduce the LUMIX GX9, a sleek, compact new Digital Single Lens Mirrorless camera for everyone who wants to shoot vibrant, true-to-life, high quality images in their own creative way with excellent resolution, high contrast and impressive color reproduction.</p>
<p>The LUMIX GX9’s 20.3-megapixel Digital Live MOS Sensor without a low-pass filter and Venus Engine combine to drive maximum lens performance while rendering natural, high-precision images. The L.Monochrome D mode is newly added to Photo Style, making it easy to shoot detailed dynamic monochrome photos with emphasized highlights and shadows. Plus, Grain Effect can also be adjusted in all monochrome modes with Photo Style.</p>
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<p>A 5-axis Dual I.S. (Image Stabilizer) in the LUMIX GX9 effectively suppresses blur. Combining an O.I.S. (Optical Image Stabilizer, 2-axis) and a B.I.S. (Body Image Stabilizer, 5-axis), the Dual I.S. compensates for a wider range of movement to enable blur-free photo/video shooting from wide to tele, even in low-light conditions.</p>
<p>A new wide screen LVF (Live View Finder) in the LUMIX GX9 tilts up approx. 90 degrees. With its high, approx. 2760k-dot equivalent, resolution and 100% color reproduction, this 16:9 LVF provides approx. 1.39x / 0.7x (35mm camera equivalent.) magnification and 100% field of view. Plus, the camera’s large 3.0-in., approx. 1240k-dot high resolution static-type touch monitor provides nearly 100% of field of view tilts up approx. 80 degrees and down 45-degrees to enable shooting in high or low angle even easier.</p>

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<p>The Contrast AF System in the LUMIX GX9 features DFD (Depth From Defocus) technology and excels in both speed and accuracy by exchanging digital signals between the camera and the lens at max. 240 fps<span class="green">*¹</span>, for ultra-fast auto focusing in approx. 0.07 sec<span class="green">*²</span>. A range of extensive AF functions include Face/Eye Detection AF, Pinpoint AF, One-shot AF and advanced Low Light AF to enhance usability to comply with various shooting situations. Live View Boost makes it possible to check composition even in total darkness by boosting sensitivity just for live view.</p>
<p>The LUMIX GX9 records smooth, high-resolution 4K video in 3840×2160 at 30p or 24p in MP4. 4K PHOTO is easier to use in more creative ways with Auto Marking and Sequence Composition, two new additions to Post Focus, Focus Stacking, Light Composition and 4K Live Cropping.</p>
<p><strong>Ultra HD 4K video and 4K PHOTO</strong></p>
<p>With a high-speed sensor signal readout and engine processor, the LUMIX GX9 records smooth, high-resolution 4K videos in 3840×2160 resolution at 30p or 24p in addition to the Full-HD 1,920×1,080 60p videos with practical full-time AF. With this technology, LUMIX 4K PHOTO lets users capture perfect moments by extracting single frames from 4K burst files shot at 30 fps to save as 8-megapixel equivalent photos.</p>
<p>Choosing the best shots out of hundreds of 4K video frames is now easier with a newly added Auto Marking function. Auto Marking identifies the frame most different from others in the file to help minimize the time it takes to choose the best individual shot. A Sequence Composition function creates a stromotion image in-camera by synthesizing multiple images shot at fixed frame to produce a unique image of a subject’s motion without special retouching.</p>
<p>The LUMIX GX9 also includes Post Focus, a function selects an in-focus area even after shooting. Post Focus is helpful in situations such as macro shooting where strict focusing is required or for changing expressions by changing the focused subject. This capability combines high-speed, high-precision DFD (Depth From Defocus) auto focus technology and 4K technology. A Focus Stacking function adjusts depth of field after shooting by combining multiple images shot with Post Focus in the camera. Now users don’t need to focus strictly while shooting because they can create images with the defocus level they want or pan-focus simply by selecting the focus area after shooting — beneficial when shooting macro images of insects, small accessories and so on.</p>
<p>LUMIX GX9 also incorporates a Light Composition function, a new 4K PHOTO option. The camera synthesizes images by choosing and saving a brighter pixel to easily produce more dramatic images of fireworks or night scenery in-camera. What’s more, the LUMIX GX9 also enables 4K Live Cropping in video recording to realize stable panning or zooming. In panning shots, users just set the viewing angle to begin and end with for smooth panning imagery without using special equipment like a slider. And in zooming, users can set the after-zoomed viewing angle firs to ensure the subject is perfectly in the frame. The imagery of zooming is smooth because it does not move the zoom lens physically.</p>
<p>The LUMIX GX9 includes Bluetooth and Wi-Fi® connectivity for a more flexible shooting experience and instant image sharing with easy operation. Compatibility with Bluetooth 4.2 (Bluetooth Low Energy) enables consistent connection with a smartphone or tablet with minimum power consumption.</p>
<p><strong>About motion picture recording / 4K Photo recording </strong></p>
<ul>
<li>Use a card with SD Speed Class with “Class 4” or higher when recording motion pictures.</li>
<li>Use a card with SD Speed Class with “UHS-I UHS Speed Class 3 (U3)” when recording motion pictures with [MP4] in [4K] or [4K PHOTO]. (SD speed class is the speed standard regarding continuous writing.)</li>
<li>MP4 motion pictures with [MP4] in [FHD/30p] [FHD] [HD]: You can continue recording without interruption even if the file size exceeds 4 GB or 30 minutes in length, but the motion picture file will be divided and recorded/played back separately. – MP4 motion pictures with [MP4] in [4K]:</li>
<li>When using an SDHC memory card: You can continue recording without interruption even if the file size exceeds 4 GB, but the motion picture file will be divided and recorded/played back separately.</li>
<li>When using an SDXC memory card: You can record a motion picture in a single file. – When the ambient temperature is high or continuous recording is performed, the camera may stop the recording to protect itself. Wait until the camera cools down.</li>
</ul>
<p>For [4K] video output, use an HDMI cable that has the HDMI logo on it, and that is described as “4K compatible.”</p>
<p><span class="green">*¹ Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses. *2 In AFS, at wide-end with H-FS14140 (CIPA).</span></p>
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Industry News: Panasonic Announces The LUMIX DMC-ZS200 Travel Zoom Camera

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<em>Powerful 15x Optical Zoom with 1-in. 20.1-MP High Sensitivity MOS Sensor for 4K Video/ 4K PHOTO Capability</em></p>
<p><strong>Newark, NJ (February 13, 2018) –</strong>Panasonic is proud to introduce the LUMIX DMC-ZS200, the new flagship camera of the popular Travel Zoom series. The compact LUMIX ZS200 comes with a 24mm ultra-wide angle LEICA DC VARIO-ELMAR lens and enhanced 15x optical zoom (35mm camera equivalent: 24-360mm). The camera also includes 5-Axis HYBRID Optical Image Stabilizer Plus<span class="green">*¹</span> to suppress hand-shake in both photo and video recording. For added creativity the LUMIX ZS200 integrates a new L.Monochrome mode in Photo Style for monochrome images with rich B/W film gradation.</p>
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<p>The camera’s 1-inch MOS sensor produces high-quality images with stunning details. The combination of a High Sensitivity MOS Sensor and Venus Engine delivers up to ISO 12,800 for high sensitivity quality beyond the reach of most other digital compacts. And an upgraded Live View Finder (LVF) integrates a new 0.21-in. 2,330K-dot equivalent LVF to provide a high magnification ratio of approx. 1.45x/0.53x (35mm camera equivalent). Both LVF and a 3-in. touchscreen display provide approx. 100% field of view. The LUMIX ZS200 boasts exceptional optical performance with stunning clarity with minimum distortion and flare. This new lens system also enables stunning close-up shots with its 3cm macro capability.</p>
<p>With the LUMIX ZS200, 4K video recording is every bit as stunning with high-resolution QFHD 4K video in 3840×2160 at 30p or 24p in MP4. And 4K PHOTO lets LUMIX ZS200 users capture memorable moments by extracting single frames from 4K burst files shot at 30 fps to save as 8-megapixel equivalent images. Auto Marking and Sequence Composition, included in addition to Post Focus and Focus Stacking, make 4K PHOTO even easier to use.</p>

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<p>A Contrast AF System features DFD (Depth From Defocus) technology<span class="green">*²</span> and excels in both speed and accuracy for ultra-fast auto focusing in approx. 0.1 sec<span class="green">*³</span>. The LUMIX ZS200 includes Bluetooth and Wi-Fi® connectivity for a more flexible shooting experience and instant image sharing. Compatibility with Bluetooth 4.2 (Bluetooth Low Energy) enables a consistent connection with a smartphone or tablet with minimum power consumption.</p>
<p>The independent dials and Control Ring located on the lens barrel provide an intuitive way to capture creative vision. Smoother control of exposure and zoom allows users to concentrate on framing the perfect picture and press the shutter at the perfect moment. It also provides easier access to frequently-used settings such as aperture, shutter speed, focus, filter effect and scene mode. For even more precise control over focusing, the LUMIX ZS200 also boasts a Focus Peaking function that shows the peak of focus in manual focus mode to ensure users know exactly where the focus is.</p>
<p>The LUMIX ZS200 will be available in stores on March 20, 2018. Suggested retail price is $799.99. Available in Black and Silver.</p>
<p><strong>Additional features</strong></p>
<ul>
<li>Bluetooth 4.2 and Wi-Fi 2.4GHz (IEEE802.11b/g/n)</li>
<li>The LUMIX ZS200 integrates Bluetooth and Wi-Fi® connectivity to offer a more flexible shooting experience and instant image sharing with easy operation. Once the camera is connected to a smartphone or tablet installed with the Panasonic Image App for iOS / Android, users can shoot, browse and share images remotely. They can also choose the quality of images to transfer using the Image App. Compatibility with Bluetooth 4.2 (called BLE: Bluetooth Low Energy) enables a constant connection with a smartphone/tablet with minimum power consumption. This activates the camera by simply using a smartphone/tablet or to automatically add GPS geotags on the photos.</li>
<li>Long battery life and AC/USB Power Charging

Thanks to a newly adopted eco30fps mode, the LUMIX ZS200 provides long battery life for approx. 370 pictures (when using a rear monitor) per charge. The battery is recharged via AC or USB according to user convenience.</li>
<li>Exposure / WB / Focus / Aperture Bracket</li>
<li>Focus Bracket and Aperture Bracket are new additions to the conventional Exposure Bracket and WB Bracket to let users choose their best shots later. In Focus Bracket, a maximum 999 images can be shot with different focus points.</li>
<li>The Aperture Bracket enables multiple shots with different depths of field.</li>
<li>In-Camera RAW Data Development</li>
<li>The LUMIX ZS200 can shoot images in RAW and develop them in-camera.</li>
<li>LEICA is a registered trademark of Leica Microsystems IR GmbH. • LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems certified by Leica Camera AG according to the company’s quality standards.

“AVCHD Progressive”, “AVCHD”, the “AVCHD Progressive” Logo and the “AVCHD” Logo are trademarks of Panasonic Corporation and Sony Corporation.</li>
<li>Manufactured under license from Dolby Laboratories. Dolby and the double-D symbol are trademarks of Dolby Laboratories.</li>
<li>All other company and product names are trademarks of their respective corporations.</li>
<li>The LUMIX ZS200 is compatible with both SD/SDHC/SDXC Memory Cards. Use SDHC/SDXC Memory Cards on compatible devices only. SDHC/SDXC Memory Cards cannot be used with devices compatible only with SD Memory Cards. (Before using an SDHC/SDXC Memory Card in another device, read the operating instructions for that device.)

• Some accessories are not available in some countries.

• Design and specifications are subject to change without notice.</li>
</ul>
<p><span class="green">*¹ 5-axis compensation works in video recording except for 4K video recording. </span>

<span class="green">*² Works for still image recording. </span>

<span class="green">*³ Based on the CIPA standard.</span></p>
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What Happened to the Photography Industry in 2017 Infographic

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Every year for the last 5 years, LensVid has released their infographic and report showing the state of the camera industry. You can now check out their <a href="https://lensvid.com/gear/happened-photography-industry-2017/">report and infographic for 2017</a>.</p>
<p>Click the image above for a larger view.</p>
<p>The information is based on the <a href="http://www.canonrumors.com/the-final-camera-shipment-numbers-for-2017-are-in/">CIPA report for 2017</a> released earlier this month.</p>
<p>A look back at previous LensVid reports on the camera industry:</p>
<ul>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-what-happened-to-the-photography-industry-in-2013/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2013?</a></li>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-happened-photography-industry-2014/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2014?</a></li>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-what-happened-to-the-photography-industry-in-2015/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2015?</a></li>
<li><a href="https://lensvid.com/gear/lensvid-exclusive-happened-photography-industry-2016/" target="_blank" rel="noopener noreferrer">What Happened to the Photography Industry in 2016?</a></li>
</ul>

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				<dd class='wp-caption-text gallery-caption' id='gallery-1-33620'>
				2013
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				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33621" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2014lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
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				2014
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			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33622" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2015lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
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				2015
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				<a href='http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="" aria-describedby="gallery-1-33623" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2018/02/2016lv-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
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				2016
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Fujifilm 2017 Q3 Financials are Impressive, Lead by the Instax Lineup and Not Mirrorless

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Fujifilm has released their 2017 Q3 financials, and have shown impressive growth in revenue and operating income, there are a few caveats though.</p>
<p><strong><a href="https://www.canonnews.com/the-pros-and-cons-of-leaping-to-conclusions">Canon News</a> explains:</strong></p>
<blockquote><p>…. when you investigate the details of where and what Fuji is selling and what makes up most of that money in sales, you quickly realize that most of their sales is coming from their wildly profitable and successful Instax lineup and not their mirrorless cameras.  It’s safe to assume then, that it’s unknown where the increase in operating profit is coming from because there’s too much difference in the sales data areas in Fuji’s imaging departments either by instax or electronic imaging.</p>
<p>Also, Year on Year quarterly percentages will be heavily influenced by the Kumamoto earthquake in 2016 – overly inflating year on year growth statistics.  Which is why just about every analysis we did included the earthquake as a contributing factor to some statistical information. <a href="https://www.canonnews.com/the-pros-and-cons-of-leaping-to-conclusions">Read the full article</a></p></blockquote>
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More About the Soon-To-Be-Announced DJI Mavic Pro II

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The DJI Mavic Pro II, which is scheduled to be announced next month, with shipping likely starting soon after is coming into focus.</p>
<p><strong>Details about the Mavic Pro II according to a report at <a href="https://photorumors.com/2018/02/11/more-dji-mavic-pro-2-rumors/">Photo Rumors:</a></strong></p>
<ul>
<li>Same design as Mavic Pro</li>
<li>Larger than Mavic Pro</li>
<li>Upgraded hardware and software</li>
<li>New 1 inch image sensor, 28mm lens</li>
<li>Improved Dynamic Range, Color sensitivity, ISO range, Noise Reduce and more, image quality equal to Phantom 4 PRO, 11 stops of dynamic range.</li>
<li>PTZ will be redesigned to look like a miniature version of the Zenmuse X4s or Phantom 4 Pro</li>
<li>D-Log & D-Gamut</li>
<li>New 4s (15.2V) battery, about 1,200mAh battery capacity increased, battery life will be increased by 3 minutes, not compatible with the first generation of Mavic Pros</li>
<li>Front face will be similar as Spark‘s front single-point infrared ranging module to achieve night-time obstacle avoidance.</li>
<li>FlightAutonomy system upgraded, the new post-binocular vision sensing system that can detect obstacles in the rear of the aircraft in real time, giving before and after the flight safety and security.</li>
</ul>
<p>We’re most excited about the 1″ image sensor the drone will be reportedly be equipped with.</p>
<p> </p>
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Review: Google Pixel 2 for Photography by DPReview

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DPReview has completed their review of the Google Pixel 2 smartphone from a photographers perspective. Just like I have found, DPReview has come away impressed with the quality of the Pixel 2 camera in most situations, and it seems it will only continue to get better as software improves its performance.</p>
<p><strong>From DPReview:</strong></p>
<blockquote><p>The Google Pixel 2 combines hardware with powerful software to produce incredibly detailed and vibrant still images in both daylight and low light. Class-leading dual pixel AF is fast and accurate even in low light, and 4K/30p is both beautiful and also smooth thanks to optical + electronic stabilization. The camera’s background blurring mode is among the best. And unlimited free photo storage via Google Photo is just the icing on the cake. <a href="https://www.dpreview.com/reviews/google-pixel-2">Read the full review</a></p></blockquote>
<p>Whenever I tell people “it’s a great camera”, I always end the sentence with “for a smartphone”, and I don’t see that changing for the foreseeable future.</p>
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Canon EF-M 32mm f/1.4 Coming for Photokina [CR2/CR3]

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<p>This has been a hard lens to pin down, likely because it’s still a long way off, with the expected announcement in August/September 2018 ahead of Photokina.</p>
<p>We <a href="http://www.canonrumors.com/the-coming-ef-m-prime-to-be-50mm-equivalent-for-aps-c-eos-m-cr2/">reported last month</a> that the lens was going to be a 50mm equivalent for APS-C and that it was going to be fast.</p>
<p>We rate this information in two parts.</p>
<p><strong>The [<a href="http://www.canonrumors.com/the-canon-rumors-rating-system-explained/">CR3</a>] Part:</strong></p>
<p>The lens will have a focal length of 32mm and won’t have IS.</p>
<p><strong>The [<a href="http://www.canonrumors.com/the-canon-rumors-rating-system-explained/">CR2</a>] Part:</strong></p>
<p>The speed of the lens I haven’t been able to nail down with 100% certainty as of yet, it’ll either be f/1.4 or f/1.8 based on the conflicting information I have received.</p>
<p>Once I confirm 100% the speed of the lens, I’ll obviously let you know.</p>
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Patent: Improving Computational Photography With DPRAW

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We <a href="http://www.canonrumors.com/want-to-increase-the-dynamic-range-of-your-eos-5d-mark-iv-raw-files/">posted yesterday about a utility</a> that looks to improve the dynamic range in the EOS 5D Mark IV, but using the two DPRAW exposures to blend a single exposure. One of the issues that arises when doing this is getting parallax errors.</p>
<p><a href="https://www.canonnews.com/canon-looking-to-improve-computational-photography-with-dpraw">Canon News has uncovered</a> a very detailed patent that shows Canon is thinking along the same lines.</p>
<blockquote><p>It seems that Canon has the same ideas, as they are investigating correcting the parallax error in post processing.</p>
<p>This would only be necessary if they are looking to improve the dynamic range response or combining two halves of the image computationally.  This by nature of how the halves of the pixels are summed together happens naturally for normal images, but does not for dual pixel RAW file formats, where Canon outputs the one half of the pixel, and the full pixel output.  Different things can be done to the image such as adjust the bokeh and AF fine point adjustment and now it looks like Canon is trying to do other things with the data.</p></blockquote>
<p>The patent is quite detailed and goes a bit above our pay grade.</p>
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Patent: Image Sensor Stabilization

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Our <a href="http://www.canonrumors.com/patent-lens-is-patent-shows-sensor-based-stabilization/">previous post</a> about what appeared to be image sensor stabilization in drawing from a lens stabilization patent proved to be false after further translation by Canon News.</p>
<p>However, an image sensor stabilization patent was uncovered.</p>
<p>From <a href="https://www.canonnews.com/canon-patent-application-on-sensor-stablization">Canon News</a>:</p>
<blockquote><p>This patent shows clearly that canon is finally looking at stablizing the sensor.</p>
<p>Part 402 in the diagram is to move the actual sensor as described in the corresponding notations;</p>
<p>401 calculates a target value of an amount of rotation drive of the imaging device on the basic of a roll correction angle. On the basis of the target value of the calcuated amount of shift drive and the target value of rotation drive, <strong>the driving mechanism unit 402 moves the imaging device</strong>, so that shake correction and tilt correction is performed.</p></blockquote>
<p>We missed after publishing this patent, that Keith at Northlight also <a href="http://www.northlight-images.co.uk/canon-camera-rumours-and-info/">uncovered this patent</a>.</p>
<p>We’ve <a href="http://www.canonrumors.com/patent-lens-is-patent-shows-sensor-based-stabilization/">updated the previous post</a>.</p>
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Patent: Lens Image Stabilization Patent Shows Sensor Based Stabilization

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<strong>Update:</strong> After further translation, the drawing likely shows the in camera level and orientation switch. However, a <a href="http://www.canonrumors.com/?p=33586&preview=true">new patent uncovered</a> does show sensor based image stabilization.</p>
<p>One thing this patent shows that’s interesting is what looks to be a 50mm HIS macro lens design.</p>
<p><strong>Original Post:</strong> A <a href="http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20180041705">USPTO patent</a> for lens based image stabilization seems to show movement sensors inside the camera body suggesting sensor based stabilization.</p>
<p>While the patent doesn’t directly mention the sensor stabilization, the fact that it’s in the drawing is interesting.</p>
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The Canon EOS M50 Will Shoot 4K [CR3]

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<p>We <a href="http://www.canonrumors.com/will-the-next-mirrorless-camera-from-canon-have-4k-video-cr1/">reported last month</a> that the next mirrorless from Canon would shoot 4K video and it looks like we’ve confirmed that it will.</p>
<p>This would make the EOS M50 the first APS-C shooter in the Canon lineup to shoot 4K and adds a bit of <a href="http://www.canonrumors.com/canon-sends-invites-to-dealers-for-major-mirrorless-presentation-next-month/">credence to that special</a> invite from one of Canon’s subsidiaries we were told about last month</p>
<p>The EOS M50 will remain an EF-M mount camera. Unfortunately, we have no other specifications at this time.</p>
<p><em>More to come…</em></p>
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Question about 5DMK IV 4k Files (workflow)

Hello All,
I have a couple of question about 4k video from my 5D MK IV.

1. I'm using a 2016 MacBook Pro and when I check get info in (QuickTime) from the 4k file it shows the color profile is PAL (1-1-6); but if the its a file I shot in 1080p it shows HD (1-1-1). When I see PAL I think of the TV format in Europe. I wanted to make sure I don't have a setting set wrong somewhere. Again this is only in 4k 23.98p ALL-I .MOV.

2. Working with MPEG 4k files; I find if I import the video files in FCP-X first then export them with Apple ProRes 422 the files are much easier to work with in Premiere Pro the application I more familiar with and it seems it faster than importing them in Premiere Pro as Proxies and then editing them. Will I loose any information doing it this way?

Thank you,
Joe

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The History of Canon L Lenses

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<a href="https://www.canon-europe.com/pro/how-canon-lenses-are-made/history-of-canon-l-series-lenses/">Canon Europe has put together a great article</a> about the history of Canon L lenses, including what they consider to be landmark lenses in the evolution of the series. It’s no surprise that innovation of lenses at Canon seems to be accelerating as every few years, there seems to be a new “world’s first”.</p>
<p>Below are some of the landmarks in the evolution of Canon L lenses:</p>
<p><img class="aligncenter size-large wp-image-33572" src="http://www.canonrumors.com/wp-content/uploads/2018/02/landmarklensbig-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/landmarklensbig.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/landmarklensbig-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/landmarklensbig-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>1969: FL-F 300mm f/5.6

</strong><em>Canon’s first fluorite lens</em></p>
<p>Fluorite has some terrific properties for lenses, notably the complete removal of residual chromatic aberration and the ability to shorten the total lens length. And it’s widely used in current Canon L super-telephoto lenses. However, natural fluorite contains too many impurities to be used for lens manufacturing, as large crystals can’t be obtained. In 1969, Canon developed the technology to artificially ‘grow’ pure crystals, allowing for the production of the FL-F 300mm f/5.6, its first fluorite-based lens, and a revolutionary super-compact telephoto lens of its time.</p>
<p><!--more--></p>
<p><img class="aligncenter size-large wp-image-33571" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef1428origbig-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef1428origbig.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef1428origbig-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef1428origbig-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>1982: FD 14mm f/2.8L

</strong><em>Ultra wide-angle generated by original design tool</em></p>
<p>Ultra wide-angle lenses require complex designs and sophisticated manufacturing techniques. The FD 14mm f/2.8L was developed using an in-house design tool with an aspheric lens element to eliminate distortion, and produce the widest rectilinear prime lens in the FD range.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33570" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef501lbig-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef501lbig.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef501lbig-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef501lbig-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>1989: EF 50mm f/1.0L USM

</strong><em>Standard lens boasting the world’s largest aperture</em></p>
<p>Fast prime lenses are not a modern invention! In 1989, this lens offered the world’s widest aperture for a 35mm single lens reflex camera. It was achieved using a sophisticated optical design that included two ground aspherical lenses and four high-refractive index glass lenses to produce high contrast and low lens flare even wide open at f/1.0. A floating lens construction was used to ensure image quality even at short focus distances, and the USM (UltraSonic Motor) autofocus motor offered high-speed, silent autofocus with full-time manual override.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33569" src="http://www.canonrumors.com/wp-content/uploads/2018/02/35350big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/35350big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/35350big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/35350big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>1993: EF 35-350mm f/3.5-5.6L USM

</strong><em>World’s first 10x zoom</em></p>
<p>This was the first 10x zoom lens for an interchangeable lens SLR and proved a powerful and versatile lens for sports photography, where speed and manoeuvrability are paramount. Designed with a six-group configuration, this lens used the fifth group for zooming, and achieved both a high zoom ratio and a compact design. Two UD (Ultra-low Dispersion) lenses provided good correction of chromatic aberration, high resolution and high contrast, and it came with an easily adjusted tripod foot.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33568" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef300f4lisbig-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef300f4lisbig.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef300f4lisbig-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef300f4lisbig-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>1997: EF 300mm f/4L IS USM

</strong><em>First L lens with image stabiliser</em></p>
<p>Handheld telephoto photography is always a risky business for sports and wildlife photographers because of the potential for camera shake, but when Canon introduced its IS (Image Stabilisation) system for the first time on a professional lens, it offered effective shake compensation of two stops. This made handheld photography possible in situations where a tripod might otherwise have been needed, and offered photographers much more mobility. The IS unit offered two modes: Mode 1 for stationary subjects and Mode 2 for panning/tracking shots. Chromatic aberration was suppressed with two UD lenses and the lens was developed for high resolution and contrast.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33567" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef2414big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef2414big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef2414big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef2414big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2008: EF 24mm f/1.4L II USM

</strong><em>World’s first lens with SWC (Subwavelength Structure Coating)</em></p>
<p>Lens coatings are not the most glamorous-sounding lens technology, but they are one of the most important, playing a vital part in the suppression of ghosting, flare and contrast loss. The SWC coating adopted for this lens has a structure finer than the wavelength of visible light, which was the first time this had ever been done. This minimised flare and ghosting caused by large angles of incidence, which could not be prevented with regular coatings. The EF 24mm f/1.4L also incorporated two glass moulded aspherical lenses and two UD lenses to eliminate aberrations. The SWC system was earmarked as one of Canon’s key technologies for future development.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33566" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef100macrbig-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef100macrbig.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef100macrbig-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef100macrbig-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2009: EF 100mm f/2.8L Macro IS USM

</strong><em>World’s first Hybrid IS</em></p>
<p>Macro photography poses special problems for image stabilisation systems because it introduces a second type of potential camera movement parallel to the camera position. The solution was the EF 100mm f/2.8L Macro IS, and the first use of a new Hybrid IS system, designed to compensate for this ‘shift’ blur. In addition to a regular angular shake sensor, this lens introduced an additional acceleration sensor for movement parallel to the image plane. Data generated by the two sensors was used to drive the optical correction unit using specially-developed algorithms, and brought improved shake correction for macro photography.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33565" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef70300big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef70300big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef70300big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef70300big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2010: EF 70-300mm f/4-5.6L IS USM

</strong><em>First EF lens with fluorine coating</em></p>
<p>Telephoto lenses are particularly prone to picking up dust, moisture and grease on their front elements, partly because of their sheer size and partly because of the harsh outdoor environments they’re typically used in. The newly-developed fluorine coating on the EF 70-300mm f/4.5-5.6L IS USM, however, was designed to repel dirt, which could have a negative impact on image quality, and reduce the need for manual lens cleaning. The fluorocarbon coating is water- and oil-repellent, and even if dust does stick to the surface, it’s easier to remove. The fluorine coating also makes it possible to wipe away finger grease, for example, without solvents.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33564" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef815big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef815big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef815big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef815big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2011: EF 8-15mm f/4L Fisheye USM

</strong><em>First all-round-to-diagonal line fisheye zoom</em></p>
<p>Fisheye lenses come in two types: circular fisheyes, which create a fully circular image within the frame area, and diagonal fisheyes which fully fill the frame area with a rectangular image. Normally, if you want both types you have to buy two lenses, but in 2011 Canon launched the first lens to offer both a full 180-degree circular image to a full-frame diagonal 180-degree field of view in a single lens. Fisheye lenses are specialised tools you won’t need often, so being able to carry one lens offering both types – rather than having to carry two – is a major advantage, and this lens’s operation is very simple because the frame coverage is linked to the zoom setting. At the widest focal length a circular image is produced and this enlarges to fill the frame because the zoom setting is increased, with a marker on the zoom ring showing the point where the view fills the frame.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33563" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef200400big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef200400big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef200400big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef200400big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2013: EF 200-400mm f/4L IS USM Extender 1.4x

</strong><em>First super-telephoto lens with a built-in extender</em></p>
<p>Teleconverters, – often known as ‘extenders’ – are widely used by sports and wildlife photographers to extend the reach of telephoto lenses. The gain in focal length is offset by a loss in maximum aperture, so they work best with a lens that has a wide maximum aperture to start with. The EF 200-400mm f/4L is the first super-telephoto to take this to its logical extreme and have a 1.4x converter built in. This extends its focal range to 280-560mm with a maximum aperture of f/5.6. Not only that, it can also be used with a regular EF 1.4x III extender to produce a further reach advantage up to 780mm, with an aperture of f/8 – still within the autofocus limits of cameras like the EOS-1D X II.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33562" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef100400big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef100400big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef100400big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef100400big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2014: EF 100-400mm f/4.5-5.6L IS II USM

</strong><em>First lens to adopt ASC coatings to further reduce flare</em></p>
<p>ASC stands for Air Sphere Coating, a film which contains ‘balls of air’, which is evaporated on to the lens surface as a thin film. This strange-sounding coating provides a large reduction in flare and ghosting at light angles close to perpendicular, making it particularly suitable for telephoto lenses and their relatively narrow angles of view. The lens also makes use of one fluorite lens and one super UD lens, plus an image stabiliser unit offering four stops of shake compensation.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33561" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef1124big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef1124big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef1124big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef1124big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2015: EF 11-24mm f/4L USM

</strong><em>World’s widest angle ultra-wide zoom</em></p>
<p>One of Canon’s most spectacular ultra wide-angle lenses, the EF 11-24mm f/4L USM boasts the widest angle of view of any rectilinear (non-fisheye) lens, including primes. It makes use of some of Canon’s key imaging and manufacturing technologies – including a ground aspherical lens, UD and super-UD lenses for chromatic aberration suppression, and both SWC and ASC anti-reflection lens coatings.</p>
<p> </p>
<p><img class="aligncenter size-large wp-image-33560" src="http://www.canonrumors.com/wp-content/uploads/2018/02/ef3514big-728x462.jpg" alt="" width="728" height="462" srcset="http://www.canonrumors.com/wp-content/uploads/2018/02/ef3514big.jpg 728w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef3514big-225x143.jpg 225w, http://www.canonrumors.com/wp-content/uploads/2018/02/ef3514big-610x387.jpg 610w" sizes="(max-width: 728px) 100vw, 728px" /></p>
<p><strong>2015: EF 35mm f/1.4L II USM

</strong><em>First use of BR lens</em></p>
<p>2015 was the year of another landmark lens launch. The EF 35mm f/1.4L II USM is the first lens to use Canon’s BR (Blue Spectrum Refractive Optics) lens technology, with a material that provides ‘anomalous’ dispersion characteristics with strong refraction of blue light (hence the name). This makes it perfect for correcting the kind of chromatic aberration found in large aperture lenses. There is high image quality from the centre to the edge of the frame, and excellent performance even wide open, allowing the unusual combination of a wide angle of view and shallow depth of field for creative background blur. <a href="https://www.the-digital-picture.com/News/News-Post.aspx?News=24263">Read more…</a></p>
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More From The Canon CPS Gear Center in PyeongChang

HTML:
Canon, as always, has a big CPS presence at the Olympic Games in PyeongChang, South Korea.</p>
<p>The Canon Professional Services (CPS) headquarters is at the media center  at the Alpensia resort. Canon says they’ll have 60 tech reps and service reprensentatives from 10 different countries, speaking 10 different languages ready to provide services such as cleaning, testing, and calibration.</p>
<p><strong><a href="https://www.shutterbug.com/content/get-load-all-camera-gear-canon-has-brought-2018-winter-olympics">Dan Havlik from Shutterbug sent us a link</a></strong> to a few images of what it looks like at the CPS Canon Depot:</p>

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