I respect the usability of Canon cameras, and how things "just work". But you don't have to have a camera that's 5 years behind tech-wise to have things just work correctly. Even 1 year is an eternity with modern technology, and they're literally 5 years behind in many areas. There's no excuse if something like their sensor tech can't match the d750 from 4 years ago. They make the most money, they have the biggest potential budget. I hope at least the sensor is better.
The insanely weird "they are in the business of making money, not making cameras with modern specs" argument is just wild. Why on earth, as a consumer, would I be in favor of Canon making a boatload of money, vs. making a more reasonable amount of money and spending a little more of that cash to give me a better product? A camera that gives me the stuff other cameras had 3-5 years ago AS WELL as the cool Canon innovations. They certainly have enough money to do so, that's inarguable. I want the best best camera at the best price. If you are a consumer and you're arguing for Canon's bottom line, you are arguing against yourself in favor of a faceless corporation. That is fanboyism at its worst.
We'll see if this is just a 5DIV sensor. We'll see about the price. The announcement is soon. But no one should be satisfied if this turns out to be another significantly sub-par offering. "Canon is in the business of making money" is not a good argument against anyone's disappointment.