Nikon does make excellent cameras and especially their new Z lenses. I think it is one of the most unfortunate things about today's photography landscape that Sony has essentially replaced Nikon has the 2nd leading camera brand. I believe this is mainly due to the internet influencers and social media - influencers who ripped Nikon for years and many who seem to be in Sony's employ due to their incredible devotion to Sony specs. Any visit to various Facebook groups where many photo newbies ask what brand is recommended - it is always Canon or Sony. Sony is the "thing" with the younger generation especially - or so it seems. Not surprising as the younger generation has grown up getting all their product information and reviews from the internet and social media. Sony was smart - they concentrated on industry leading specs, knowing that when a new camera gets announced, dozens of reviewers put out their reviews as quickly as possible. So, how do you compare a new camera with the competitors when you have no time to actually use it? You compare specs. Sony has a higher resolution EVF - influencers declare it must be better than the competition right? Not necessarily when you actually use them and compare. Saw numerous photographers (not immediate reviewers) who have used the Nikon Z9 and compared it with Sony. They all complained that the Nikon's EVF should have had the same resolution at least that the Sony has. And yet, they all thought the Nikon's EVF was better! One of them surmised it was because Nikon was using better glass in their EVF - that Sony was using cheaper glass. Having owned Sony in the past, I would concur that this is quite possible and one reason I dislike Sony. I believe they favor specs above quality. People often complain that Canon's cameras are more expensive than Sony's with similar specs. I would say the reason might be - Sony's are made cheaper. Cheaper EVF, cheaper shutter mechanisms, cheaper dust removal, certainly cheaper ergonomics. Yet, they have great marketing. Nikon, on the other hand, make excellent cameras as far as I can tell, but get no social media attention. Pretty sad, in my opinion. Sorry for the rant. I hope people start giving Nikon some love. If marketing wins over quality, we are all screwed.