Sounds like the prices he’s talking about are for the replacement part. I don’t have the skill or the tools for a front element replacement to be a DIY job. I’d disagree with his suggestion that regular consumers would pay ‘a bit more’, I suspect Canon would charge rather more than a bit over the cost of the part.
It’s also going to vary by geography – to replace the main PCB in my 1D X, Canon USA charged me just over $200 (obviously mostly labor). Someone posted the same repair by Canon in the EU was 500-600 €. I imagine lens repairs are similarly variable.
Also, I suspect there’s likely a minimum charge for a repair. I haven’t checked for a front element, but it wouldn’t surprise me at all if Canon charges $150-200 (plus shipping costs) to replace the small front element of something like the M22/2. Not really different from just buying a new lens. Similarly, when my M body died, Canon quoted a flat repair charge of $220, and buying a new M2 was only $10 more so I did that instead.
Uncle Rog says the replacement front element runs from 9-33% of new lens cost, and also that newer lenses are skewed toward the high end of that. Add labor costs and shipping, and a reasonable assumption is a front element replacement costing 20% of new lens cost.
His recommendations align with what I have been doing, starting with my first DSLR in 2009. Putting a $100 filter on a $3000 lens or a $250 filter on a $9500 lens makes good sense. Putting a $50 filter on a $200 lens doesn’t, which is why I don’t use a filter to protect my M22/2, or the M15-45, or similarly cheap lenses.
Granted, a filter only protects from front element damage, and there are lots of other ways to damage a lens. I probably have around $1200 worth of clear filters, but since I have ~$30K in lenses that take front filters, spending 4% of that to protect those front elements seems very reasonable.
More importantly, and the real reason I use them, is peace of mind. Cameras and lenses are tools, and I treat them as such. That means if I’m out somewhere and there’s a smudged fingerprint or a coating of dust on the front, I’m not going to get out the rocket blower and blow it mostly clean, then get out the LensPen and brush then carbon tip clean it, then use the blower to get rid of the carbon dust remnants…I’m just going to grab the bottom of my shirt and wipe it. I don’t mind doing that to a filter. Also, the blower/LensPen combo is not very effective in the circumstance I most often need to wipe down the filter – water droplets, usually with some dust mixed in.
So far over 15 years, I’ve had to replace three filters because of scratches from cleaning them expeditiously. At that 20% of new lens cost for a front element replacement, the cost of all my filters is less the repairs to those lenses would have cost.
So for me, using protective filters makes perfect sense. YMMV.