RustyTheGeek said:
This is purely a question of how to manipulate the market and target user to get maximum profit. That's what it's ALWAYS ABOUT. Anyone who thinks that Canon is sweating the small stuff because they love photographers and care about building a perfect camera to help photographers be more creative is being naive.
It's ALWAYS ABOUT THE MONEY, it always has been and it always will be!
Agreed. It's always about the money. It has to be -- it's a business, not philanthropy! A business's first priority must be to stay in business. Next priority is profit for its stakeholders (otherwise, who would risk investing their money, and if no one invests, how does the business support growth and development?). How the business responds to market needs is simply the strategy to achieve these ends.
Anyone who thinks that building the perfect camera to help photographers be more creative will keep the company financially viable for decades in a highly competitive market is also naive.
Here's a thought: How would a wedding or portrait photographer's business do if he or she only offered one package at one price -- the one they thought was the perfect package for everyone? Wouldn't such an approach
narrow their market and
limit their revenue?
Another thought: Research into new technology is expensive and does NOT include a guaranteed return on that investment -- it's risky! Do companies try to squeeze as much revenue out of the market as possible? You bet they do! For profits, yes, but also to fund research that carries significant risk.
Another thought: The companies we see being "innovative" or "bold" (like Sony) are taking tremendous risk in an attempt to gain market share. Their position in the industry compels them to take these risks to stay competitive. The market leader need not take more risk than is necessary. Such a measured strategy helps protect long term financial viability and funds risk-laden research -- despite the heartburn it causes some consumers.
Another?

Products are released in cycles and there will be alternating periods of excitement and lull, but some seem to forget that the lull is in the market, not the lab. That lull also produces revenues that recoup development and production costs and hopefully provide enough profit to fund future products.
All that being said, I'll worry about the 7DII specs if/when a 7DII is announced.