scyrene said:
rjbray01 said:
scyrene said:
rjbray01 said:
If these announcements in September don't offer a compelling competitor product to Sony's Alpha range and any other cameras of a similar spec then I think its inevitable they will lose that momentum.
With the greatest of respect to you, people have been coming on these forums for years saying 'if Canon' don't do something soon they'll start to lose sales', and it's never happened. Why is *now* the crucial time? Each manufacturer has had its basic strategy for years - some characterise it as, Sony innovative/desperate to get a product to sell well, Canon conservative/risk averse - and we haven't seen a seismic shift in sales. Nor has the 'coming mirrorless revolution', as some have imagined it, changed the scene at more than a glacial pace.
I think from the data we have, anouncing glitzy, amazing-sounding products and getting praise from reviewers absolutely isn't the way to be a market leader, in this sector at least.
The reason now is different is because practically every potential camera buyer is already carrying an outstanding camera built into their mobile phone.
The camera sales market is shrinking : with increasingly complex camera functions being addressed by the phone capabilities.
I would expect fewer MILC sales to translate to fewer suppliers : survival of the fittest.
I don't fully understand your point, can you expand? Why is the shrinking of the overall camera market due to smartphones the reason Canon must absolutely release a world beating (however defined) FF mirrorless camera in the next few months?
They could release the best (once again, however you wish to define it) camera ever and phones would continue to eat away at the lower end of the market. A FF mirrorless camera isn't competing with phones, it's competing with other FF MILCs and FF DSLRs (and to a lesser extent, APS-C and mefium format).
But apologies if I'm misunderstanding you.
There we will have to differ - it is my belief that new mobile phones do already present a challenge to the full frame market and the gap will close relentlessly.
Whilst the world is experiencing a massive growth in the middle classes, driven by increase in wealth in developing countries we are seeing an end to the growth in sales of FF cameras ... Which represents a huge reversal from what should be happening.
There is an enormous growth in travel for instance.
The FF market has ssentially decelerated and next comes shrinkage.
The larger the market the greater the number of suppliers due to economies of scale.
As a market shrinks, fewer suppliers can earn a profit from such economies of scale.
Those who survive will do so on merit, not from living on their laurels.
Whereas a rising tide carries everyone, a falling tide leaves some marooned.
In an innovate-or-survive climate such as we are now entering I personally find it difficult to imagine that an ultra-conservative strategy of remaining behind the competition is a sure fire winner.