Woody said:'High-end' plus 'Made in Malaysia' are not consistent with Canon's usual practice...
Lens series made in Malaysia...
If not EF-M, then may be series of EF-S primes or EF primes...
So-called 'high-end' may simply mean large aperture (f/1.8 or faster)...
Nikon has a series of affordable fast FX f/1.8 primes (28/35/50/85)... Does Canon plan to follow suit?
Canon needs to follow suit with Nikon... by delivering something it has already been selling for 20+ years?
https://www.bhphotovideo.com/c/search?atclk=Fixed+Focal+Lengths_50mm&mxp=700&ci=274&N=4288584247+4291570227+4108103537+3991602360+4094906854+4094906853+4094906851+4261208112+4261208126+4261208123+4261208119&
Nikon sure beat Canon to the punch there!
- A
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