Once again, I'm amused at how people respond without reading the article.
The world's largest camera maker said on Monday its second-quarter net profit fell to 68 billion yen ($552 million)... Analysts on average expected 65 billion yen...
So they beat analysts expectations by $3 billion yen.
Shares of Canon fell 0.75 percent ahead of the earnings release, compared with a 0.95 percent fall in the broader market.
So, even with the drop in earnings report, they beat the market.
So, Canon is doing better than the broader market and doing better than analysts predicted. And, let's not forget the bottom line: this is an announcement of smaller
profits not an announcement of any loss.
It looks to me that Canon knows the market better and has better strategies than anyone on this forum.