First EOS 5D Mark IV Leak?
- Thread starter Canon Rumors
- Start date
So what information does this post give us besides that the 5D mark IV will be black and have a canon logo on it?
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ahsanford said:
Tony Northrup's predictions in that video on the 5D mark IV were not the only ones that were more than questionable. Actually, I think that he stated many quite unlogical predictions in this video by intention. That's because he understands how social media work. This way he generates tons of comments and references to the video. This is what the Google and Facebook feed engines like and promote.
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BC said:Pretty much. Why else would Canon hand the thing out to some party bro photogs?Chaitanya said:Controlled leak done to generate hype before release.plam_1980 said:That guy is very brave, not being afraid of NDA
Canon does not have a history of wielding social media to build buzz like this. Startups, Kickstarters, etc. act like this, not Canon. Canon unveils professional tools with invites, red curtains, pomp & circumstance, and so on.
I think that if Canon leaked something deliberately, it would be good. It would tease something. It would build interest. This 'meh' reveal screams 'NDA-violating idiot' far more than a laser-targeted dose of corporate buzz-building.
That is: if he even has a 5D4 rig to evaluate. It's quite possible this guy's bright enough to know the swarm of the rumor-mongerers would drive up the hits on his IG feed if he said a new camera was in play.
- A
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is showing a dark picture of the camera, which can not be identified except when confirmed by the NDA holder, with no details apparent, really an NDA violation. In other words is attempting that the camera exists a violation? Perhaps so, it is a trivial one given everything else out on this camera.
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RGF said:
In my line of new product development work (in fairness, not photography), NDAs preclude talking about any aspect of an unannounced product -- that it exists, the brand name, etc.
Again, I don't think it's a big deal at all so much as a curiosity of what happens to this guy. If this is indeed an NDA violation, Canon could stomp this guy (or the crew that was given the 5D4 tester) like a bug if they wanted to.
- A
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unfocused
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RGF said:
Good point. But in addition, I'm not sure why people assume the windsurfer is even under an NDA. He was most likely hired by Canon (or more likely an advertising agency employed by Canon) to perform stunts for a film crew. This is not a situation where an "Explorer of Light" has been handed a camera and told to test it out at the Superbowl. I can see that the crew might be under an NDA (and might be embarrassed about the leak), but why would the talent be under an NDA? And, as long as it isn't RedBull or another of his sponsors, why would he care? Canon needs him, he doesn't need Canon.
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