dilbert said:I'm somewhat puzzled by Nikon's approach to pricing of the D800. I'd really like to know how they kept it at that price when it should have gone up.
I suspect they're doing one of two things:
1) selling with a really really low margin
2) using it as a loss leader for more lens sales where they turn a profit
... both of these are to try and (re)gain market presence that they lost to Canon with the 5D Mark II.
The 5DIII will very likely drop to $3000 as early as this fall, thus matching the D800 in price.
When this happens, do you think:
1) Canon will be selling the 5DIII with a really low margin
2) The 5DIII will be a loss leader
3) Even at $3000, Canon will still make a hefty profit
If you think the correct answer is 3), why do you feel 1) and 2) apply to Nikon but not Canon ??? ?
Also, do you think the 5DII, currently selling for $2200, is a loss leader for Canon?
Upvote
0