As soon as this posted I crashed through the ceiling of Canon's development center and started screaming 'DON'T TEASE ME"
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It's not so difficult to see that they aren't planning an RF-mount crop sensor camera and 0 crop sensor lenses and as I said, they can make cameras like Nikon's Z50, which isn't that big or heavy. They are slowly migrating their cinema line to RF-mount as well, because it is the logical thing to do.
No, they haven't done nearly as much as they could with the EF-M. They just don't want to, as the return on development investment is too little and smartphones are slowly eating up this segment.
As I said, there is plenty of life left in the EF-M they will continue to sell the cheap stuff and new cameras will be coming. Just not in the long-run as cameras are getting newer technology, but also become more and more expensive and one mount is enough to deal with.
Certainly the RF camera referenced here seems akin to a 7D successor and targeting users who will pay a premium for an APS-C camera, but I struggle to imagine Canon building this camera and then leaving things there. I think if they make one APS-C RF body, there is a good chance that other APS-C RF cameras come along to hit other price points. Canon has pumped R&D into RF, but the price for entry is still on the high side for first-time camera buyers. I could certainly see a lower cost body coming to RF to entice first time buyers to get into the Canon RF ecosystem, much the same way EF-S bodies were an easy transition to EF bodies.Doubt this will kill EOS-M, unless Canon plan on relaunching all the current EF-M lenses in RP-S mount which is unlikely.
The RF APS-C camera is a niche product for a small number of people prepared to pay a premium for an APS-C camera to use high quality lenses. Despite what these people think they are in the small minority of Canon's current APS-C customers.
I think essentially what we'll see is an M7 and an R7 essentially identical except with different mounts.
Your guess is plain wrong and you can see that just by reading the contents, which are based on everything that has happened until now, and predicted to happen in the future. And everything anybody is writing about future products is a prediction and it may change, that's not difficult to see.And you've missed my point. So did someone else who I responded to earlier, in his reply to me.
That's two of you who have looked at this rumor, and said, basically, "well that means the EF-M is dead" (or probably dead). No, this rumor doesn't mean that. It doesn't even do a thing to make the demise of the EF-M more likely than before.
Both of you have cited other reasons to conclude that EF-M is likely going to be deemphasized (more than it already is), but haven't explained to me how you make a leap from this rumor to concluding the EF-M is in more trouble than anyone thought yesterday.
Certainly the RF camera referenced here seems akin to a 7D successor and targeting users who will pay a premium for an APS-C camera, but I struggle to imagine Canon building this camera and then leaving things there. I think if they make one APS-C RF body, there is a good chance that other APS-C RF cameras come along to hit other price points. Canon has pumped R&D into RF, but the price for entry is still on the high side for first-time camera buyers. I could certainly see a lower cost body coming to RF to entice first time buyers to get into the Canon RF ecosystem, much the same way EF-S bodies were an easy transition to EF bodies.
I'm not sure I agree that Canon wouldn't re-launch lenses in APS-C RF mount - it really depends on their long-term plan, and they certainly re-launched several EF lenses in RF mount. Canon has been on a patent spree for RF lenses including focal ranges more akin to APS-C on RF mount (RF 18-45), and patented several slower primes (albeit full frame patents). If Canon can fill out the lower cost/lower size range of RF lenses and shows willingness to create an APS-C RF line at all, then I could see a lot of temptation to move away from EF-S and EF-M entirely. Doing so could potentially fill (to some extent) the "small and light" niche held by EOS-M, and the "entry to mid-level" niche held by EF-S, while creating a more direct transition for those buying entry level bodies to purchase higher-end full frame bodies. It would also reduce the number of mounts they need to manage, and ensure that new entry level cameras are developed on the same platform they've openly admitted to focusing on. The more I think about it, the more I struggle to see Canon continuing to release bodies with mounts where no new glass is coming any time soon.
I hope some RF-S or equivalent lenses get developed, if only to see what high end crop lenses Sigma comes up with. I personally love (and own) the Sigma EF-S 18-35mm f1.8 and 50-100mm f1.8, and even the lack IS in those lenses doesn't matter as much with the introduction of IBIS.
I'd written off APS-c for the RF mount. But great - more bodies feeding the RF lens line up.
Higher speed - 8k video cameras with IBIS, on a smaller APS-c chip, heat pumps, and 200fps? Global shutter? Also good for frame by frame bird flight.
I know, it's such an illogical train of thought. Some of these guys, sheesh.How the hell does that follow?
Isn't it just barely conceivable that Canon will KEEP the M series AND do this?
I'm assuming you're referencing me here - my apologies if I've got it wrong. Again, I did not say "well the EF-M mount is dead", nor did I say it is probably dead. I said "maybe there's some truth to the death of EOS-M then" which was a reference to the rumour from August 29th that said it would be phased out in 2021.And you've missed my point. So did someone else who I responded to earlier, in his reply to me.
That's two of you who have looked at this rumor, and said, basically, "well that means the EF-M is dead" (or probably dead). No, this rumor doesn't mean that. It doesn't even do a thing to make the demise of the EF-M more likely than before.
Both of you have cited other reasons to conclude that EF-M is likely going to be deemphasized (more than it already is), but haven't explained to me how you make a leap from this rumor to concluding the EF-M is in more trouble than anyone thought yesterday.
Very interesting - maybe there's some truth to the death of EOS-M then. I guess the crux of the question here will be whether or not the "higher margin" nature of the body will put it out of reach for many traditional 7D buyers.
Any word on a higher resolution full frame body coming with it?
That's all well and good, but your situation is hardly representative of the buying public at large...FYI.
I bought 7D cameras because I wanted the high end features at a price I could afford, and it let me buy lenses that could fit any Canon camera, while retaining their value.
If photography ever becomes my living, I just need to change the body. No M camera would can do any of this.
Can't wait for my APS-C RF mount camera, with EF adapter ;o)
3 things you know for sure about a forecast:Your guess is plain wrong and you can see that just by reading the contents, which are based on everything that has happened until now, and predicted to happen in the future. And everything anybody is writing about future products is a prediction and it may change, that's not difficult to see.
FYI.
I bought 7D cameras because I wanted the high end features at a price I could afford, and it let me buy lenses that could fit any Canon camera, while retaining their value.
If photography ever becomes my living, I just need to change the body. No M camera would can do any of this.
Can't wait for my APS-C RF mount camera, with EF adapter ;o)