kphoto99 said:Famateur said:Technology companies (and that includes Canon) must keep a pipeline of innovation and meter its release in order to stabilize the R&D to product cycle (only if you want to remain solvent for decades, of course). This means releasing only what your market needs, and very little more.
The problem with this approach is that customers don't upgrade with each new model, so effectively you reduce your sales when you depend on upgrades vs new sales. An example of this is Neuro, he has a 1Dx and stated that he is not going to upgrade to the new one. So how is that good for Canon?
Good question. The simplest answer is, Neuro is a sample of N=1 in a very large market.
I understand that he may be representative of many more people*, but there is at least one post on this thread of a current 1DX owner expressing that F8 AF on all points and illuminated AF point would be enough for them to upgrade. Now N=2.
Decisions about what to include or hold back will invariably fall between those who will make the leap to upgrade and those who won't. Maximizing the upgrade rate while pursuing a long term road map while still responding to present market conditions and competition is more art than science, though rest assured Canon puts as much science into its market research as is practical.
In business, there is often no "right" or "wrong" strategy, only "more profit" or "less profit" than before, and educated guesses about what factors determined success in that market.
* I could be wrong, but I think Neuro is more of an enthusiast with perhaps some paid work. The market segment Canon would cater to in making decisions is more likely professional sports, wildlife or photo-journalism photographers (or companies that employ them and provide the gear). We'll know in a year or two if Canon made the right decision. Remember how many people said similar things about not enough in the 5DIII to upgrade from the 5DII, particularly with a significantly higher price? Given the success of the 5DIII, it appears Canon made the right decisions. Let's see what Canon releases and how the sales go...
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