Mikehit said:
From unfocused:
Meanwhile, some 20-something is going to steal your wedding assignments because she can promise the bride that a selection of her pictures will be up on the bride's Facebook wedding page before the guests sit down at the reception
Sure, if the bride is happy with iPhone quality images and where the 20-year old will do it for peanuts and where the bride's choice is 'iphone pictures or nothing'. Pay $500 and the bride will expect better. They probably would not pay for a professional anyway.
Or the photographer fits a Camranger.
I've heard that argument so many times I want to puke.
Let me explain it more slowly this time.
The customer is what matters in business. Every business person should strive to make the customer happy.
I use wedding photography only as an example. It applies to many other types of work.
The typical wedding couple is in their 20s or 30s. They have grown up with internet connectivity. They routinely and instantly document every aspect of their lives. That's the way it is. It isn't wrong or right, it just is.
It isn't a question of what the bride or groom might be demanding (although it certainly may be shortly). It is a question of what will impress and please them. If a photographer is truly interested in competing and attracting new business, he or she ought to want to outdo the competition. Like it or not, the bride's cousin with an iPhone is competition. Competition for pleasing the bride. Getting there first matters a great deal. It always has.
So, if the photographer can give the bride a few nice pictures before the end of the evening that she can post to social media, that is going to make for a happy customer.
It should be the photographer's choice as to whether or not he or she wants to try to meet that goal.
The problem is that until now camera manufacturers have decided for photographers that they don't deserve to meet that goal.
That's a failure on the part of the camera manufacturers. And, it is a disservice to their customers.
I use the example of the 20-something stealing the business to make the point that young people who have grown up with social media have certain expectation and young photographers are more open to trying to meet those expectations. So, what I'm really saying is that if you are an established wedding photographer who thinks he doesn't have to respect and cater to social media, just be prepared to lose work in the near future to a young photographer who has figured out how to meet those desires.
It might make you feel better to sneer at social media, but that isn't going to make it go away. It is only going to get more important and central to our lives and its a shame that camera manufacturers so far has done such a lousy job serving the very people who need connectivity the most in a competitive market.