What is this 'interesting' notion that software, software design and testing, new hardware compatibility with said software, paying the software engineers paychecks etc etc etc.... doesn't cost anything? I read the canonnews article and thought there are some holes here. I'm sure Canon bean counters would love it to be 'free'.
Of course it's not free. But it's also only part of the equation. This is grossly oversimplified (and has been said 100x on these very forums!), but:
Figure out how much additional revenue those features will bring:
- Additional unit sales
- Additional accessory and lens sales
- Etc (any other customer lifetime value stuff)
Now add up all the associated costs of those features
- Additional hardware+firmware engineering
- Added part cost (mic pickup, etc)
- Added support costs
- Etc (codec licenses, etc)
All canon has to ask themselves now is: Do the costs of bringing these features outweigh the additional revenue? Literally every camera mfgr has had to run this cost/benefit, and literally every mfgr has decided the revenue wins, for the vast majority of their products.
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