V8Beast said:You're right, making money is priority #1 for companies, but to generalize that profit margins are more important than market share is silly. I'm no economist, but I'd venture to say that it's balancing act market share, sales volume, and profit margins.
Well' I was trying to make a point and contrasting the issue. Of course it isn't good to be a premium vendor with a large profit margin, but only one client. So market share is there for safety, because customers have different requirements and parts of them will always jump ship from or to you for one reason or another.
This is what happened to the premium car vendors you mentioned, they either failed due to mismanagement (wrong products resulting in too low profit and/or too high prices, resulting in customer loss - like the British premium vendors) or due to the economy and exchange rates (resulting in customer loss, too - Porsche knows about this).
And concerning Ferrari/GM you have to relate their profits to the amount of people getting them and the part they have too keep for investments, so personally I'd like to be a Porsche shareholder vs GM. It would be interesting to have an economist's input on this, but every businessman I ever spoke to sees large market share as either a lever to dictate terms or as a fix for low profit margins - but they'd rather have less customers paying much more.
That's why I think Canon isn't that much bothered by Rebel users jumping ship, while they re-build their entry line as mirrorless and gain a stable, profitable foothold in the premium dlsr market.
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