I agree. Though I think that the R5 got the potential to be sold in higher volume than the 5D IV - because it offers both, great photo AND great video specs. Something that the 5D IV greatly missed - the 4k video features where realy bad (VERY bad rolling shutter, unhandy codec, very big crop factor, bad audio preamp). I think the R5 is going to be attractive to a bigger audience.R5 - $3999.00
R6 - $2499.00
The S1H which in my opinion is the most similar to the R5 was $3999 at launch.
The S1 which in my opinion is the most similar to the R6 was $2499 at launch
No other cameras in my opinion are in Canon's league so to me it doesn't make sense to compare the R5's pricing to Sony, nor does it make sense to compare it to the 5D since everything is more expensive now including lenses. Inflation and the currency exchange rates alone today compared to when the 5D launched means this body really should be over $4000USD.
For those saying they can price it low and make up for it in volume...what volume? Dedicated cameras are targeting a rapidly shrinking pool of potential buyers, the only way Canon is going to make anything off of this camera is to price it appropriately ($4K+) and sell it on specs alone. If they really were going for "volume" the RF mount would be the same price as the EF mount lenses.