dilbert said:
- Video features are said to be limited by marketing (or by Magic Lantern)
To me, this is the most interesting part of the rumour. What's not clear is if the limitations are going to be software or hardware. If it is the latter then the problem has become that ML can deliver firmware that is seen by Canon to turn a cheap camera into something that can compete with the expensive ones (the EOS-C series - Cx00, 1DC.) Thus future ML firmware for the 7D2 may be able to deliver new features but it won't be able to deliver (say) RAW 4k video. If the video features are simply software limitations from marketing to prevent competition with the EOS-C series then it will be interesting to see what ML can do with it...
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I completely understand how offering better video features might cut into sales of Canon's Cinema line. Given that, it makes sense why Canon would intentionally cripple their products. However, I think Canon needs to be careful on this front. Yes, they might sell a couple more C100's or 1DC's if they continue to go bare-bones on the video features, but I guarantee they'll sell a lot less DSLR's if they make ML impossible to use. A lot of the 5D video shooters aren't willing to jump ship for a $6,500 C100 (which doesn't even have 720p 60fps, has a lower bitrate than the 5D, and a crappy codec!). The people who are upgrading are doing so for XLR inputs & built-in NDs, which will never be on a DSLR, so why not make the minor features (headphone out, 1/47 shutter, live video historgram, etc.) standard on all Canon bodies? It's only a matter of time until Panasonic, Sony, or Black Magic truly nail it with a camera offering (i.e. no weird quarks, no ridiculous mount/sensor size, EOS mount option, same capabilities as the Mark III + ML...minus the raw of course, etc.), and Canon better pray they don't nail it with a full-frame offering.
I think Canon (and perhaps many people on this forum) aren't ready to admit that DSLRs are now both stills and video cameras. It's definitely more profitable to keep them separate, and I get that. Yet, thanks to ML the market has changed. People now expect those features (again, minus the raw) at the $3,500 price point. Canon can fight that all they want, but the fact remains that DSLR shooters have been enjoying those features for quite a while now (who honestly does video on a Canon without ML?). Those features have come to be expected. Canon can hold out as long as they want, but that only increases the possibility of one of the aforementioned manufacturers coming away and completely robbing Canon of its entire DSLR video market. ESPECIALLY if they rid us of ML. I think everyone can at least agree that's a pretty big market to lose.
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