You do realize that alot of companies are getting the stinky crap kicked out of them this valuation period right?This is why they must do something, no matter how many people defend Canon and say they don't care about video etc Their market valuation is what the people at Canon will be going to bed and waking up thinking about. And its a nightmare.
Their Stock has been slammed since launch, and trading at 21 year low on very high volumes. Not since 1999 have we seen these valuations. Which means that analyst with alot more information than us, that have both industry and company specific data see this launch as a failure, that will negatively impact financials.
With valuations like this, they will do something, and the market is already pricing some of that in. These are the kind of things that lead to layoffs, I don't want to see people lose their jobs, I hope they solve it.
Canon exports globally - in case you haven't realized, that's not doing too well these days. Not sure why to be honest, but my ESP tells me something is happening
Also, an ever smaller portion of their business is cameras - and even much smaller portion of that is full frame cameras.