Gino said:
neuroanatomist said:
Woody said:
I'm more curious about the sensor performance, particularly its low ISO dynamic range. If Canon shows no improvement in this department, it's unlikely we'll see anything better coming out of Canon sensors in the next 4 to 5 years.
This is a good example of why we
should be oh so concerned about sales figures. Canon has been behind in low ISO dynamic range throughout their sensor lineup for a few years now, and it hasn't hurt their dSLR sales.
If the roof on your house looks to be in excellent shape and doesn't leak, would you replace it? Unlikely…if it ain't broke, don't fix it. From Canon's perspective, their sensors 'ain't broke'.
Hi Neuro,
I respect your opinion, but I have to disagree with the "if it ain't broke, don't fix it" mentality. Canon is basically a tech company, and if a tech company is being innovative, then sooner or later they are going to be out of business. I also don’t think you can look at current sales to determine if a company will be successful, or profitable, in the future.
For example, take a look at Blackberry or Nokia, these two companies not too long ago were the 800 lb. gorillas in mobile phones. They had solid sales numbers, and now they are struggling to survive. I’ll bet when those companies were on top, their management was saying, “if it ain’t broke, don’t fix it”, and now look at the situation they are in.
If Canon, Nikon, Sony and the other players don’t continue to deliver innovative products, then sooner or later they are going to be the next Blackberry/Nokia.
Just my two cents.
Thanks
I don't disagree with your statements. And it definitely feels as though Canon has been neglecting their sensor segment. I do believe, however, that there is a bit of tunnel vision with regards to Canon's progress in the photography market. Everything in these arguments is so focused on one single component of the whole...the sensor.
Canon has been doing a LOT of research and development on the lens side of things, and their small form factor sensors, AF and metering sensors, and other camera components have shown considerable progress over past models. Their small form factor sensor fabrication technology is still rather competitive with the rest of that market...with the exception that Canon doesn't sell their sensors for use in other devices by third parties (where as much of their competition DOES.) The only area where Canon has not yet moved into the "modern era" of sensor design is their APS-C and FF sensors.
So, I don't think it is entirely fair to say that, because Canon APS-C and FF sensors aren't remaining competitive, then they are at risk of failing like Blackberry. There really isn't a true parallel to be drawn there. Blackberry had ONE thing, did that one thing exceptionally WELL, had a die-hard cult following of ADDICTS using their product, and they did indeed become complacent. Canon has a broad range of products, they are expanding into new markets in response to competitive expansion by their competitors, and they are continuing to R&D new products. Canon is focused on different things. Instead of low ISO perf and megapixels, they LISTENED TO THEIR CUSTOMERS and improved high ISO and AF at the same megapixels. (Don't forget, there was a long term and BIG outcry from Canon owners prior to the D800 launch for fewer megapixels, better high ISO, better AF.) Canon provided what their customers asked for.
Responding to the competitions change in direction, and responding to the NEW outcry (which didn't start until after the D800 and 5D III were released) takes time, planning and resources to achieve. It has only been a couple years, so it is not surprising that Canon does not have a competitive high megapixel part yet. I suspect it will be at least another year before we see anything concrete, if not another year and a half to two years, before a product finally lands on the shelves. And even then...Canon has never really competed directly, model for model, with Nikon...so what ends up on the shelf is unlikely to be a direct competitor, in terms of features or price. I suspect the result will be another outcry, both in response to whatever Canon releases not perfectly fitting the preconceived notions of some of their customers, and whatever the competition decides to release at the same time.
Canon also has a far more difficult competitive front these days than it used to. Instead of primarily competing against Nikon, and primarily in the DSLR arena...they are competing against Nikon and Sony juggernaut of an alliance, against Nikon cameras, against Sony cameras, in not only the DSLR arena but also the mirrorless arena, and on specific feature fronts like image sensors, AF sensors, phase detection AF, mirrorless lenses, etc. I do think Canon was caught off guard a little by the shifts in the market and in their competition. I also believe that Canon is a shrewed and competitive company, and that as far as their investors are concerned, keeping the company alive is a more profitable endeavor over the long term than letting it die due to non-competitive behavior. So I believe that Canon will continue to remain a viable, high quality photography company throughout the long term. They may not be able to regain the supreme crown on all fronts against the larger SoNikon alliance, but I don't think it is even remotely fair to call them a future Blackberry either.