Canon EOS R5 pricing is still unknown, don’t believe the reports [CR0]

[HenryL]

I've refrained from commenting on these price speculations to this point, but I'm feeling jumpy this morning so why not?

The camera was designed to a certain price point. Canon knows their target demographic and associated price range that group will bear, so they built this camera to include as much as they can and still fit within this range. We don't know for sure what that range is, but based on previous products yeah, as many have noted it's $3499 +/- a few hundred $.

I don't believe that Canon will offer discounts because the economy is hurting, nor will they take part in price gouging to take advantage of any short supply. They are in the game for the long haul, and neither scenario plays out in their favor over time. Additionally, as I indicated already, they've known the price from the products inception...they likely don't have much room to make last minute changes in either direction.

IMHO, it MAY price out at $3499, likely will price out at $3799, and may go as high as $3999. Comparisons to an RF system price hike, to me, seem exaggerated. Pricing for RF lenses doesn't seem significantly higher than EF equivalents at their respective releases.

EF 24-70 2.8 L II - 2299 (per Wikipedia, DPR says it was 2200)
RF 24-70 2.8 L - 2299

EF 16-35 2.8L III - 2199
RF 15-35 2.8 - 2299

EF 70-200 2.8L II - 2499 - included here because the Mk III is identical but for some new lens coatings
EF 70-200 2.8L III - 2099 - price cut, mostly due to the lack of engineering costs in creating this version
RF 70-200 2.8L - 2699

All that is to say yeah, there may well be a slight price bump over the 2 most recent 5-series cameras, and that would be perfectly in line with the slight price bump we have seen with RF glass. The mystery will likely be over in 10 days or so - Photokina would have been next week, so I believe the wait for all the details is almost over.

 

[Chris.Chapterten]

I've refrained from commenting on these price speculations to this point, but I'm feeling jumpy this morning so why not?

The camera was designed to a certain price point. Canon knows their target demographic and associated price range that group will bear, so they built this camera to include as much as they can and still fit within this range. We don't know for sure what that range is, but based on previous products yeah, as many have noted it's $3499 +/- a few hundred $.

I don't believe that Canon will offer discounts because the economy is hurting, nor will they take part in price gouging to take advantage of any short supply. They are in the game for the long haul, and neither scenario plays out in their favor over time. Additionally, as I indicated already, they've known the price from the products inception...they likely don't have much room to make last minute changes in either direction.

IMHO, it MAY price out at $3499, likely will price out at $3799, and may go as high as $3999. Comparisons to an RF system price hike, to me, seem exaggerated. Pricing for RF lenses doesn't seem significantly higher than EF equivalents at their respective releases.

EF 24-70 2.8 L II - 2299 (per Wikipedia, DPR says it was 2200)
RF 24-70 2.8 L - 2299

EF 16-35 2.8L III - 2199
RF 15-35 2.8 - 2299

EF 70-200 2.8L II - 2499 - included here because the Mk III is identical but for some new lens coatings
EF 70-200 2.8L III - 2099 - price cut, mostly due to the lack of engineering costs in creating this version
RF 70-200 2.8L - 2699

All that is to say yeah, there may well be a slight price bump over the 2 most recent 5-series cameras, and that would be perfectly in line with the slight price bump we have seen with RF glass. The mystery will likely be over in 10 days or so - Photokina would have been next week, so I believe the wait for all the details is almost over.

I agree with your sensible prediction

 

[sanj]

Just skimming some of the chatter here and other places about pricing. Forgive me if it’s been said.

This is not a normal financial crisis where an economic slowdown has left people holding excess inventory and underutilized production capacity. We aren’t going to produce our way out of it and have excess supply to basically give away. All that talk is just people hoping to get something on the cheap that they normally couldn’t afford.

Production has been halted in many places. It won’t be cheap to ramp back up (outside of the cost for oil right now). Ramp up will be slow. Supply will be limited. And if demand is high from professionals, there will be a waiting list to receive.

I’m no photographer, but just eyeballIng the specs, this will be $4,000 - $4,500. Maybe as high as $5,000. There will still be delays in filling orders.

No.

 

[Trey T]

I can replace my 1DX II, 5D IV, S1H (+lense), GH5 (+lenses) and A7R IV (+lense and batteries) with just 2 of the EOS R5 (and I would even win on all functionality and in quality). Why exactly shouldnt I make this trade, even if its coting 4500$?
Or do I miss the irony? :-D

You have a lot great gears bro. I would love to see your lens collection

 

[JustUs7]

++++ And if demand is high from professionals,

A.M.: And if not, then what?

++++ I’m no photographer, but just eyeballIng the specs, this will be $4,000 - $4,500. Maybe as high as $5,000

A.M.: is that based on your industry experience, track record of similar projects or being an industry insider?
How did you arrive at the number? Please enlighten me.

++++ All that talk is just people hoping to get something on the cheap that they normally couldn’t afford.
A.M.: Not at all. it is just that paying $5000 for a Canon 5 series is not a great idea.

Accounting and finance background. Work in commercial banking. Teach accounting. Seeing first hand how businesses are being impacted by the current situation.

I’m just saying the normal downward price pressures may not apply due to the supply disruptions. It’d be one thing if they were sitting on a surplus of inventory. They could look at their carrying costs vs their contribution margin and price to move inventory if necessary. Typically production capacity isn’t disrupted in a recession. Demand is the first to go. This is a completely different economic slowdown with supply chain disruption.

Aside from all that, you’re looking at a body with 1.5x the megapixels as the 5D4. Twice the FPS. 8k video. Some of this can’t be touched by any other camera in their lineup. Some of that seems like it commands a bit a price premium over the 5d4 debut.

 

[6degrees]

too much

 

[Go Wild]

We all want that the camera be reasonably priced. But what is reasonable? Well...reasonable is the price we can reach! For me reasonable is that the camera could cost between 4500€-5500€ in retail price in Europe (about 3500$-4500$). Don´t consider price exchange in € and $, i am just making reference points. This is the range I consider reasonable for my pocket.

Looking to the market and looking to the cameras we have at this moment in the market, the R5 is the top of the top. No mirrorless of the market can deliver you 4k120FPS internally. No mirrorless can deliver you 8k internally. Specially and also with 4:2:2 10 bit! This is insane in a camera! If the codec is right and the quality matches the specs we have here a serious camera! From stills perspective, 20FPS and 12 fps mechanic with 43MP (most probable), with great EVF with the impressive DPAF of Canon...Can you tell me one camera that does this in the market? I believethe Canon EOS R5 cannot be compared t any other camera in the market!

Saying that, I do think the camera will have a high price. Other consideration to make is to see the recent past and look to the 1dx mkIII. It came out with a price bump of 1000€ in comparison with the launching price of the 1dx mkII. So we can expect that Canon will make a slight bump considering the "references" of prices in the market.

We are about to have a huge, HUGE camera that can fit either photographers and videographers. Think about it. 43mp enough for studio work and landscape. 20FPS/12FPS enough for wildlife and sports. Connectivity/weather sealing great for journalism.

We all want a cheap camera...That´s for sure....But you can´t expect to have the best of the best with a price tag equal to a Sony A7r4....

I Believe Canon will make the price around 4500$. It will be around 5500€. And don´t think about Corona virus special prices, that won´t happen. We all know that this are not easy times, we all know that most of us will struggle to make a profit in this future times. But Canon cannot price a product thinking about that. I do think they will consider market shrinking and try to adjust price. But we all know this is premium product and it will be priced like that.

My hopes...? That Canon gives us the lowest price possible....But honestly, right now I am more concerned with the codec, image quality and the photography specs that we don´t know.

One thing is for sure, the announcement wont take too long, maybe in the next 15 days...All the big retailers have already prepared and are accepting pre-orders so it wont take long for us to know price and all things....

I am wishing this camera since 2017...Can´t wait for it....Just don´t make it 7000€ (6000$) Canon....For God´s sake!!!

 

[SecureGSM]

Accounting and finance background. Work in commercial banking. Teach accounting. Seeing first hand how businesses are being impacted by the current situation.

I’m just saying the normal downward price pressures may not apply due to the supply disruptions. It’d be one thing if they were sitting on a surplus of inventory. They could look at their carrying costs vs their contribution margin and price to move inventory if necessary. Typically production capacity isn’t disrupted in a recession. Demand is the first to go. This is a completely different economic slowdown with supply chain disruption.

Aside from all that, you’re looking at a body with 1.5x the megapixels as the 5D4. Twice the FPS. 8k video. Some of this can’t be touched by any other camera in their lineup. Some of that seems like it commands a bit a price premium over the 5d4 debut.

++++ Aside from all that, you’re looking at a body with 1.5x the megapixels as the 5D4. Twice the FPS. 8k video. Some of this can’t be touched by any other camera in their lineup. Some of that seems like it commands a bit a price premium over the 5d4 debut.
x1.5 megapickles doesn’t qualify for a nearly 30% of the price increase. Use case: 5D3 vs 5DsR
A7r3 vs a7r4

a bit price premium? Sure. 10% .

 

[Dynamics-4-U]

Let´ me add a new perspective to the price seekers.
What is the opportunity cost to go towards a "Canon-RF Eco-system" and a Canon-R5 or future Rx !

I have a lot of EF L-Senses and had a 5D Mk4 and transitioned to the EOS-R (with mixed feelings) and
I´m like all of us curious about the final announcement
but for me as a semi pro hobby photographer I´m more interested what an R5 will do for me in Landscape, Street (Portrait) Photography,
and then I look for price and the total cost of ownership to transition into the RF-Ecosystem. (am not a Vlogger)

I'm since over 25y in love with the Canon products (1st model EOS 620 AF), however t
this time to transiition to an R5 for me means
you are commited to R5 + at least two-three native RF Lenses
we talk >10 grands USD 10k USD !!!

Now this is the real hard money Canon wants from us and it is
the "opportunity cost" to change to an R5 (+,- 1k USD so what) vs the next best alternative
and the higher they put the price
the more unlikely one can affort to transition to the new RF Ecosystem.
All the Vloggers might afford a Fuji XT4 or an GH4 (good enough maybe ...)

>10k USD what can you buy instead with the 10k is the question and have more fun and
eventually explore new landscape photography (video)!!!

a) A Drone for 1k USD e.g. DJI MAVIC AIR PRO 1/2" sensor with 4k and 48MP or 2k USD with cinematic look ..
+ Re-Buy a 5D MkIV (in my case) keep old lenses (or move to Sony or Fuji)
+ the latest iMAC all in one with 5k USD

b) a Middle Frame Sensor Digital Camera with less lenses
c) An interesting Leica SL2 (yes not as fast) and with 1 Lense for Street Lanscape where you hit 10k Grands
d) A new car ....
e) or whatever is on your shopping list + donation to fund research against Cronoa diseas.

Just a thought to really highlight what I think, we are talking about here is not the Canon EOS R5 +/< xxx USD, in case you
don´t already heavily invested into the RF-Lense gear in hope of Canon beeing reasonable on thier Product-Development and pricing strategy.

With BR

PS: I love what I have seen so far on the EOS-R and RF-Ecosystem gives me and
the approach Canon took in moving to mirror less, but I´m not yet hurray
as it will cost way more than a reasoable hobby photographer may afford.
(Sadly I would add, maybe I´m just not part of the target audience any more for EOS-R and RF with L-lenses ...)

 

[CvH]

I've refrained from commenting on these price speculations to this point, but I'm feeling jumpy this morning so why not?

The camera was designed to a certain price point. Canon knows their target demographic and associated price range that group will bear, so they built this camera to include as much as they can and still fit within this range. We don't know for sure what that range is, but based on previous products yeah, as many have noted it's $3499 +/- a few hundred $.

I don't believe that Canon will offer discounts because the economy is hurting, nor will they take part in price gouging to take advantage of any short supply. They are in the game for the long haul, and neither scenario plays out in their favor over time. Additionally, as I indicated already, they've known the price from the products inception...they likely don't have much room to make last minute changes in either direction.

IMHO, it MAY price out at $3499, likely will price out at $3799, and may go as high as $3999. Comparisons to an RF system price hike, to me, seem exaggerated. Pricing for RF lenses doesn't seem significantly higher than EF equivalents at their respective releases.

EF 24-70 2.8 L II - 2299 (per Wikipedia, DPR says it was 2200)
RF 24-70 2.8 L - 2299

EF 16-35 2.8L III - 2199
RF 15-35 2.8 - 2299

EF 70-200 2.8L II - 2499 - included here because the Mk III is identical but for some new lens coatings
EF 70-200 2.8L III - 2099 - price cut, mostly due to the lack of engineering costs in creating this version
RF 70-200 2.8L - 2699

All that is to say yeah, there may well be a slight price bump over the 2 most recent 5-series cameras, and that would be perfectly in line with the slight price bump we have seen with RF glass. The mystery will likely be over in 10 days or so - Photokina would have been next week, so I believe the wait for all the details is almost over.

Well said!

 

[justaCanonuser]

I have more and more the impression that the current R5 "pricing" spreading in the web is the corona fake news of camera industries.

 

[justaCanonuser]

maybe we should sacrifice to Kwanon, the buddhist goddess of mercy, after which Canon was originally named, to have mercy with all of those wanting an R5 and not being able to afford Leica level price tags. Okay, let's sing along in the Janis Joplin style: oh Kwanon, would you buy me an EOS Arr Fiive...

 

[jam05]

I'll through in my guess as well. I think it'll be $3999 USD. It is targeting the 5D segment (which has come down significantly but I'm comparing to when it was new selling for $3499 USD). I'd expect some upward price creep for the R5.

If it is higher than that, I suspect it will be due to limited availability but I think it'll sell settle at $3999.

$3999 = $4000 would be a bargain and pretty cheap. Anything less than $4000 would pretty much devalue it's advancement in technology and heat dissipation. Advanced smartphones have taken over the $1000 - $1500. Released at $3999 would mean a Christmas price of $3500? A bargain for a device holding equal if not better specs than a RED Dragon DSMC2 6k at pricing at $14950 without a grip and bulkier. At $4000 the device would never be "In stock". Best bet for anyone would be to preorder. One could sell one or two Canon long lenses for that price. $3999 is cheap for 8k FF with IBIS and DPAF RAW uncropped paired with any of Canon magnificent RF lenses.

 

[Antono Refa]

I think the R5 will be no more than a few hundred dollars more expensive than the 5DmkIV, for two reasons.

Customers upgrading from EF to RF would make Canon a profit. That switch starts with a camera. Too high a price tag would drag that upgrade over a much longer period. E.g. I have a trinity of f/2.8L zoom lenses + 11-24mm f/4L. Of the five items (camera + 4 lenses) I could upgrade maybe two a year. So I'll have to start with an RF body and a mount adapter. The more expensive the R5 & adapter combo is, the longer I'll wait for the price to drop in order to start the process.

Second is I think Canon is testing some of the video features on the R5 prior to releasing them in a cine camera, and take it to mean Canon isn't going to charge the full premium for it. No point in not having enough testers.

 

[SecureGSM]

$3999 = $4000. Maybe. Anything less than $4000 Which would pretty much devalue the advancement in technology. Advanced smartphones have taken over the $1000 - $1500. Released at $3999 would mean a Christmas price of $3500. Pretty cheap for a device holding better specs than a RED Dragon brain alone at pricing at $14950. At $4000 the device would never be "In stock". Best bet for anyone would be to preorder. One could sell one or two Canon long lenses for that price.

your assumptions doesn’t correlate very well With the YoY income growth trajectory of the target Canon 5 series camera bodies audience And number of pro level cameras sold. Use case: SONY sold 2.8M of alpha cameras in 2019 financial year. Down from around 24M of alpha cameras sold in 2010 With market likely to shrink further, do you still think that your theory holds any waters? I am sorry for being direct

 

[davo]

I've refrained from commenting on these price speculations to this point, but I'm feeling jumpy this morning so why not?

The camera was designed to a certain price point. Canon knows their target demographic and associated price range that group will bear, so they built this camera to include as much as they can and still fit within this range. We don't know for sure what that range is, but based on previous products yeah, as many have noted it's $3499 +/- a few hundred $.

I don't believe that Canon will offer discounts because the economy is hurting, nor will they take part in price gouging to take advantage of any short supply. They are in the game for the long haul, and neither scenario plays out in their favor over time. Additionally, as I indicated already, they've known the price from the products inception...they likely don't have much room to make last minute changes in either direction.

IMHO, it MAY price out at $3499, likely will price out at $3799, and may go as high as $3999. Comparisons to an RF system price hike, to me, seem exaggerated. Pricing for RF lenses doesn't seem significantly higher than EF equivalents at their respective releases.

EF 24-70 2.8 L II - 2299 (per Wikipedia, DPR says it was 2200)
RF 24-70 2.8 L - 2299

EF 16-35 2.8L III - 2199
RF 15-35 2.8 - 2299

EF 70-200 2.8L II - 2499 - included here because the Mk III is identical but for some new lens coatings
EF 70-200 2.8L III - 2099 - price cut, mostly due to the lack of engineering costs in creating this version
RF 70-200 2.8L - 2699

All that is to say yeah, there may well be a slight price bump over the 2 most recent 5-series cameras, and that would be perfectly in line with the slight price bump we have seen with RF glass. The mystery will likely be over in 10 days or so - Photokina would have been next week, so I believe the wait for all the details is almost over.

A sensible well thought out post.

 

[Graphic.Artifacts]

I'm a buyer at about $3500 US. I don't think Canon can sustain a price much higher than that for very long. There are just too many very capable cameras available at reasonable prices in the current market. Despite the impressive top-line video spec's, we have to assume those are going to come with some asterisks. And, as CR posters love to point out, the video market is thin. Video aside, it's going to be a pretty nice 45 MP MILC in a market where there are a number of very capable, competitively prices alternatives. Many with higher MP counts and presumably there will be more bodies coming to market long before we'll se a R5 Mark II.

Could they sell a few bodies at a significantly higher price? Sure they could. But I don't think that is the goal. The goal is to establish a new "standard" mirrorless in the same vein that the 5D was the "standard" DSLR. I don't think you acheive that with a body that sells significantly above the market. The original 5D was priced well below the market (1Ds). Not above. I'm guessing $3899/3999 and then dropping to $3499 by the end of the year.

 

[carina_r31]

I really hope this one won't be over 4.000€ at the end of the year. The R5 could be the perfect upgrade to full-frame for me, since I'm both a photographer and videographer. I won't need 8k video right now, but it could be helpful later. I want to use my next camera for a couple of years, and investing in better specs right now seems reasonable to me.

 

[Canfan]

firstly, you can't even compare a phone to a full frame sensor camera and the capabilities, regardless of MP, that's just plain dumb.
Secondly 20MP is really close to 24MP so I don't really see an issue there.

I’m not doing a side by side comparison of a phone to a DSLR. They both do different things. For us to continue to see professional cameras being developed in the future, we need them to remain profitable. The point stems from the rapid pace of development of phone cameras have really hurt camera sales. Because of the convenience of a single device in your pocket all the time. Most people tend to go for them. I’m in no way comparing a camera phone small sensor to a full frame sensor but recognize that with computational photography and convenience, this has been changing the way people view cameras. 20MP is not a deal breaker but is a slight step back from 24MP.
Not everyone changes their expensive camera as frequently.

 

[Canfan]

I agree. Though I think that the R5 got the potential to be sold in higher volume than the 5D IV - because it offers both, great photo AND great video specs. Something that the 5D IV greatly missed - the 4k video features where realy bad (VERY bad rolling shutter, unhandy codec, very big crop factor, bad audio preamp). I think the R5 is going to be attractive to a bigger audience.

Canon should price this up coming bodies competitively.
This will help propel the adoption of the R system quicker, sell more RF glass.
will get some people to switch back.
An once again reclaim their title as King of the Hill.