Is market research 100% accurate - of course not. Does is tell Canon what "most of us want"? probably yes. It certainly tells them what MORE people want than other possibilities. That is why companies do market research. If their camera is not what YOU want, do not assume that you are most people. If you feel like you are "settling" for a camera in today''s world where virtually every camera released is amazing and can do pretty much anything that is possible, than maybe it's your attitude that is the problem - not the camera.Canon's research doesn't necessarily equate to what "most of us want"; a lot of folks SETTLE with what Canon options they have. Just because people are buying Canon cameras certainly doesn't mean those cameras are what they wanted. Sometimes good enough is...good enough.