I don't see any reason why Canon wouldn't want to go ahead and announce whatever they've got for Cinema at Photokina, before people receive their FS7's.
Canon definitely are not going to want to 4K enable the existing base of C100/C300s. They are going to want to sell you a new camera. This is OK with me.
Canon aren't going to 4K enable the 5D4 either I think. If you're going to shoot 4K video today, you're going to want the facilities of a purpose-built camera rather than a hybrid hack. And 4K is so unforgiving on talent, hair/makeup/wardrobe, set and lighting that anyone shooting it is going to have enough budget for a FS7-style cam. It will overcomplicate the DSLR to be good at 4K video too I think...you probably don't actually want such a 4K DSLR, you just want an FS7 for $3500 and I don't blame you.
The theory is the FS7 sensor is the same as the FS700 sensor, which loses color rapidly at high ISO. There is only 18dB of gain available over a base ISO of 2000, so that yields ISO 12000 if my math is right. Nowhere near the C100's/A7s's ISO100K or whatever it is. Realtime NR is how they do that btw.
I think Canon has to do something and NAB may be too late. There is only one 4K transition in history and this is it right now. Buying decisions are being made and Sony has a camera that, coupled with adapters like the Speedbooster, checks just about every box. I have enjoyed my C100/Ninja rig since the day it first shipped but I wouldn't buy it now most certainly, even now over $2000/20% discounted from when I got it. It still has a few advantages over the FS7 but certainly not enough to sway purchase. I even think the FS7 shoulder ergonomics are much better, the EVF and handle arm are included for the $8K.
Canon definitely are not going to want to 4K enable the existing base of C100/C300s. They are going to want to sell you a new camera. This is OK with me.
Canon aren't going to 4K enable the 5D4 either I think. If you're going to shoot 4K video today, you're going to want the facilities of a purpose-built camera rather than a hybrid hack. And 4K is so unforgiving on talent, hair/makeup/wardrobe, set and lighting that anyone shooting it is going to have enough budget for a FS7-style cam. It will overcomplicate the DSLR to be good at 4K video too I think...you probably don't actually want such a 4K DSLR, you just want an FS7 for $3500 and I don't blame you.
The theory is the FS7 sensor is the same as the FS700 sensor, which loses color rapidly at high ISO. There is only 18dB of gain available over a base ISO of 2000, so that yields ISO 12000 if my math is right. Nowhere near the C100's/A7s's ISO100K or whatever it is. Realtime NR is how they do that btw.
I think Canon has to do something and NAB may be too late. There is only one 4K transition in history and this is it right now. Buying decisions are being made and Sony has a camera that, coupled with adapters like the Speedbooster, checks just about every box. I have enjoyed my C100/Ninja rig since the day it first shipped but I wouldn't buy it now most certainly, even now over $2000/20% discounted from when I got it. It still has a few advantages over the FS7 but certainly not enough to sway purchase. I even think the FS7 shoulder ergonomics are much better, the EVF and handle arm are included for the $8K.
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