But ,....., on the other hand, this is perhaps the double-edge to the sword of placing certain juicy tidbits into the market and then allowing the internet to propagate your messaging and generate loads of buzz. The internet can be great for getting hints out there, and then allowing "the public" to do your marketing for you as one hype spawns a handful more and so on. The downside is that if you relinquish some control of the marketing, then you can't be quite sure where it will go to.
Am I alone own thinking Canon must have been thrilled by the coverage they were getting in the early days as the hype built and built, which has then perhaps turned to dismay now that it has gone a little off the rails as "8k video!!" has unfortunately become the message so may have taken away? (Whether that was the intended message or not).
From all I read and see, the R5 seems like an amazing (stills) camera - but I think Canon Marketing may now wish they had been more in control of pushing the message they should. (I do realise that is now being wise in hindsight).