On the whole, I don’t like subscription model, but for cameras, and even phones, it could make sense if (a) the hardware is future-proof enough to last for 15-20yrs – excellent weather sealing, high mpx stacked sensor, etc; (b) hardware replacement with advanced version is possible (eg. upgrade of sensor); (c) a reasonable pricing for each feature; and (d) allow for once-off purchase of features that come with 15-20yrs of updates. In this case, I pay for what I want/need rather than have to pay for half the features that I don’t use. For instance, I don’t shoot videos much, if at all, so a basic set of video features (whatever basic mean to the manufacturer) plus fairly full stills features would do nicely for me. Overall, it might make economic/usage sense for the consumers, but not sure if it does for the manufacturer, as new bodies will not need to come onstream so frequently, potentially reducing profits. Anyway, Canon probably knows what it is doing and will come to a decision that prop up its margins, hopefully not too much at the expense of the consumers.