Canon's announcements of milestones (i.e. xx millions of EOS bodies or EF lenses sold) and the years those announcements were made make it clear that they sell 1.4 lenses for every body. Looking on sales ranking sites from various countries, it's apparent that two-lens kits are popular choices for entry-level bodies, and typically APS-C cameras compose close to 90% of the ILC market. So, simple math says that most buyers of M- and xxxD/Rebel-series cameras buy a body with one or two lenses and calls it quits.Maybe or maybe not! Not everybody buys a body and 2 lenses, then calls it quits. I bought my first EOS camera in 1997, 25 years ago, then bought an f/2.8 trinity over the next two years, then a 100 macro and a 100-400. That's five lenses, including 4 L's, purchased over a 4 year period. Plus four TS-E lenses, five high speed primes, a 300 /2.8, a Sigma 150-600 and 4 more film and DSLR bodies. That's "investing". The difference is that I view Canon etc as a mortal enemy and don't expect them to tell me their future plans.
Also, as @scyrene points out, spending a lot of money on something isn't the same as investing. If you're a professional photographer, it's reasonable to claim you’re investing, but that would be investment in your business, not in Canon gear. The only people actually investing in Canon are CAJ shareholders.
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