Chris Jankowski said:Mikehit said:So why are Sony cameras not significantly lower cost than Canon cameras?
Because Sony has no competition at the moment. No other vendor offers FF mirrorless. They also have reasonably good and quickly improving assortment of native FF lenses - the FE lenses. They also made the details of the interface to their lenses available to third party lens manufacturers. Sigma native FE lenses have just started coming.
However, Sony knows that the competition is coming. They even pre-empted the future competition by pricing the new Alpha 7 III relatively low <$2,000. This camera on specs beats the comparable Canon offering 6D II in every department and by wide margins.
But Sony, set up another pricing trap for the users - the high price of their new lenses. The premium GM line of FE lenses are typically more expensive (often 50% more) than comparable Canon EF L offerings. Then there are rather few lower priced Sony FE lenses. I calculated that changeover to Sony would for me be prohibitively expensive due to the costs of the lenses.
By pricing the Alpha 7 III low Sony will make life for Canon difficult. Canon will have to price their mid-range FF mirrorless low or suffer poor market acceptance. Moreover, to make things more difficult for Canon, I believe that chances are that the first Canon offering will not even be close on-spec to Sony, as Canon has a huge software development gap to close. Mirrorless cameras require a lot of new software to be developed. It is enough to compare the differences between e.g. Sony A7 and A7 III features to gauge the scale of the software development effort required. It also takes time. No matter how much resources one can throw at it, it takes approximately two years to get from one generation of a mirrorless camera to another. Sony is now about 6 years and 3 generations ahead of their competitors.
For these reasons, I personally believe that Canon will not have a competitive general purpose FF mirrorless camera before 2024. This does not mean that their first offering may not be useful for some people. For example an FF mirrorless, delivering 16 frames per seconds without freezing the EVF and with continuous AF with object tracking over the whole sensor will be a godsend to sports photographers.
If you judge the camera by specs, then it may take a while for Canon to "catch up", but hopefully educated camera buyers won't be suckered by specs - because, as we've seen, there is a lot of fine print with Sony specs and a lot of innovations that don't work very well in practice. The tech and internet crowd will complain and talk about how far behind Canon is the moment the camera is announced, or even before (you've already started!). For folks who are more interested in the basics - color, AF, exposure accuracy, ergonomics - Canon won't be behind the moment their mirrorless arrives. I've owned the Sony A7 and A7 II and currently own the Canon M5. The only one I kept was the Canon, so I'm not worried about what Canon will offer in mirrorless.
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