- Nov 2, 2016
Well, you can ask what is any of these companies doing about the increasingly competent smartphone. I think that they can do very little. A smartphone is what it is because it’s a computerized communications device with built-in LTE which everyone expects to pay for every month. Nobody expects to have, and pay for, LTE in their stand alone camera. Apple’s industry leading SoC which powers it all is estimated, by Microprocessor Reports, to cost Apple between about $35 to $40 each. If they sold them to others, the price would be a lot higher, and they won’t. Top Android SoCs are cheaper, one reason why they don’t perform as well. But, even so, they’re much more powerful and general purpose than the chips built into cameras.---
YOU are the PRIME MARKET for the M5/M6 replacements as they are small, lightweight, will take more-than-decent photos and you probably DO NOT want to spend big bucks on a 7D-series or higher! Again, the M5/M6 will sell very well to people just like you and your wife!
NOW.... the fly-in-the-ointment will become VERY apparent once large sensor (i.e. 2/3rds inch and APS-C) super-smartphones come out that have POWERFUL CPU processors (i.e. Qualcomm Snapdragon 855 and better!) that can do a LOT of on-board Pixel-3 or Huaweii P30 like photo processing and computational photography tasks what will MAKE your photos conform-to and/or actually become professional level with a minimum of fuss!
Once that happens ALL manufacturers (Canon included!) ABSOLUTELY WILL need to change their product lineup and pricing schemes in order to compete with products that will BLEED over 90% of their point-n-shoot or mid-range camera business away from their bottom lines. While I do have SOME VERY SPECIFIC INSIDER KNOWLEDGE of what is coming out very soon now in terms of large-sensor smartphones, I am STILL confused as to what Canon is thinking about doing business-wise to counteract devices that are BOTH very portable pro-level cameras AND portable personal supercomputers!
We live in VERY interesting times and while the M5/M6 replacements are more-than-decent in their own right, they are merely unstable footholds for staying with old technology rather than a means to march into the future!
IT'S COMING !!!! The merging of computational photography, large low-noise image sensors AND supercomputer-level smartphones WILL BE A REALITY VERY SOON !!! So WHAT is Canon going to DO ABOUT THAT ABSOLUTE FACT ??? !!!
then you need RAM, NAND, and everything else to go with it. I can’t see that happening. A much bigger battery, more bulk, and a lot more money. It’s not in the cards.